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Author: Aaron Wall


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How Google Instant Changes the SEO Landscape
Thursday, September 9, 2010, 00:35:44 GMT by Aaron Wall
Google Instant launched. It is a new always-on search experience where Google tries to complete your keyword search by predicting what keyword you are searching for. As you type more letters the search results change. Short intro here: Long view here: Not seeing it yet? You can probably turn it on here )though in some countries you may also need to be logged into a Google account(.
author: Aaron Wall
publisher: SEO Book.com

Rand Fishkin Interview
Wednesday, September 8, 2010, 04:27:33 GMT by Aaron Wall
It is no secret that in the past Rand and I have had some minor difference of opinions )mainly on outing(. ;( But in spite of those, there is no denying that he is an astute marketer. So I thought it would be fun to ask him about his background in SEO and to articulate his take on where some of our differences in opinions are. Interestingly, it turns out we shared far more views than I thought! Hope you enjoy the interview. :( Throughout your history in the SEO field,
author: Aaron Wall
publisher: SEO Book.com

Universal Truth Of Selling On The Web: Easy & Simple Wins
Wednesday, September 8, 2010, 03:42:04 GMT by Aaron Wall
The following is a guest post by Jim Kukral. Google knows this. Now you do as well. Easy always wins. Take a moment and picture your website or your blog or your product or service in your head right now. Now, think of Google's. Which one is easier? No, you're not a search engine, you're probably a small business owner with a variety of products services, entrepreneur with a business idea, or blogger .
author: Aaron Wall
publisher: SEO Book.com

Labor Day = Yeah
Tuesday, September 7, 2010, 03:24:53 GMT by Aaron Wall
When you think of labor day what comes to mind? For me it is these 2 thoughts lower earnings because few people are online today since almost nobody is online, any hours worked today are me getting ahead of the market ;( Working hard & working long hours can almost be a disease...the web makes it easy to be addicted . But for every person who is putting in hard work trying to help people there is another person selling image . The big issue with the image game is the risks.
author: Aaron Wall
publisher: SEO Book.com

Are You Thinking Like Google?
Friday, September 3, 2010, 22:26:40 GMT by Aaron Wall
No, not like that, but in the good way! :D The following is a guest post by Jim Kukral highlighting one of the most fundamental tips to succeeding online. Have you ever really taken a step back from all the technical SEO stuff and thought about why Google wins? The real reasons why they have mass-market share and why they continue to dominate? It's time you should, because once you understand how to start thinking like Google,
author: Aaron Wall
publisher: SEO Book.com

How Many Companies Has Google Bought?
Wednesday, August 25, 2010, 11:53:14 GMT by Aaron Wall
One of the best ways to track Google's strategies is through visualizing & analyzing their acquisitions. Which is what the following image helps you do.
author: Aaron Wall
publisher: SEO Book.com

Your Favorite Eric Schmidt Quotes?
Sunday, August 22, 2010, 10:14:28 GMT by Aaron Wall
Do you want Google to tell you what you should be doing? Mr. Schmidt thinks so : "More and more searches are done on your behalf without you needing to type. I actually think most people don't want Google to answer their questions," he elaborates. " They want Google to tell them what they should be doing next . ... serendipity"can be calculated now. We can actually produce it electronically.
author: Aaron Wall
publisher: SEO Book.com

Yahoo! Search Now Powered by Bing
Thursday, August 19, 2010, 10:05:39 GMT by Aaron Wall
Pretty exciting day in search seeing Bing results live on Yahoo! Search results. There were some questions as to what might transfer and what might stay. It seems that generally algorithmically there was roughly a 1 to 1 transfer. Yahoo! is still showing fewer characters in their page titles than Bing does. Site links )listed below some sites( may also use different anchor text. But the core results are the same.
author: Aaron Wall
publisher: SEO Book.com

Why 'Spam' is Everywhere & Why That Means Nothing!
Wednesday, August 18, 2010, 04:50:53 GMT by Aaron Wall
Sigh, not this again. ;( Recently Rand highlighted his surprise at how prevalent search spam is . But the big issue with search today is not the existence of spam, but how it is dealt with. For a long period of time Google spent much of their resources fighting spam manually. That worked when spammers were sorta poor and one hit wonders fighting on the edge of the web & few people knew how search worked.
author: Aaron Wall
publisher: SEO Book.com

Jon Glick Interview
Thursday, August 12, 2010, 14:28:26 GMT by Aaron Wall
Jon Glick is one of the leading experts on search, having literally both wrote the code at leading search engines and later becoming an SEO professional. I remember speaking with him in 2004 at the Ghost Bar in Las Vegas and it was perhaps the most fascinating conversation about search I have ever been part of. I have wanted to interview him for years & just recently was able to.
author: Aaron Wall
publisher: SEO Book.com

Financial Steroids
Thursday, August 5, 2010, 13:44:51 GMT by Aaron Wall
One of Wordnet's definitions for save is "someone entirely dominated by some influence or person; 'a slave to fashion'; 'a slave to cocaine'; 'his mother was his abject slave.'" Amongst that definition of the word, it is no stretch to say many Americans ) and indeed the United States ( are debt slaves. We encourage it in virtually every aspect of our lives: consumerism, taking on debt to buy a new car or house,
author: Aaron Wall
publisher: SEO Book.com

Ryan Deiss Perpetual Traffic Formula Review
Wednesday, August 4, 2010, 18:33:03 GMT by Aaron Wall
Marketing generally has 2 core strategies in terms of customers: finding new customers & keeping your current/old customers happy. The best businesses tend to keep the interest of their customers for months and years through consistently improving their products and services to deliver more value. Whereas the other sorts of businesses tend to be hard-close / hype driven & always promoting a new product / software / scheme. It is never a complete system being sold,
author: Aaron Wall
publisher: SEO Book.com

Infographic: History of Search Timeline
Wednesday, August 4, 2010, 06:20:11 GMT by Aaron Wall
PPC Blog has another cool infographic out. This one is called The History of Search: How Finding Stuff Online Became a $20 Billion Business . Click on the below image to see the full version. And if you like it,
author: Aaron Wall
publisher: SEO Book.com

Google Shows You How to Talk Out of Both Sides of Your Mouth )BETA(
Tuesday, August 3, 2010, 15:20:57 GMT by Aaron Wall
Rel=nofollow to the Rescue Years ago Google introduced rel=nofollow, claiming it as a cure-all for comment spam. Once in place, it was quickly promoted as a tool to use on any paid link. Google scared webmasters about selling links so much that many webmasters simply became afraid to link out to anyone for fear of falling out of favor with Google.
author: Aaron Wall
publisher: SEO Book.com

Demand Media's eHow.com Using Interesting Expired Domain Redirect SEO Strategy
Tuesday, July 27, 2010, 07:42:02 GMT by Aaron Wall
Perhaps part of the "interesting data" Richard Rosenblatt was talking about was link anchor text on expired domains & cybersquatting efforts that he could redirect in bulk at high earning eHow pages . Not to fear, Demand Media is a trusted Google partner, so the algorithm and engineers are prohibited to take action against the same activity which would get your website removed from the search results.
author: Aaron Wall
publisher: SEO Book.com

Portrait of an SEO
Monday, July 26, 2010, 18:11:47 GMT by Aaron Wall
The following is a guest post by Kpaul. :( A long time ago, on an Internet far, far away )when I wrote for fun - and for free(, I did a piece called Portrait of a Blogger . The year was 2002 and blogging was just beginning to really hit the mainstream hard. If you're not familiar with the audience at Kuro5hin.org, they're a snooty version of slashdot readers if you can imagine such a thing. )Mentioning both of these websites is outing my age, I think.
author: Aaron Wall
publisher: SEO Book.com

Yahoo! Tests Microsoft Search Results
Wednesday, July 21, 2010, 06:08:57 GMT by Aaron Wall
Straight from the horse's mouth : We've started testing organic )also referred to as algorithmic( and paid search listings from Microsoft for up to 25 percent of Yahoo! Search traffic in the U.S. The primary change for these tests is that the listings are coming from Microsoft. However, the overall page should look the same as the Yahoo! Search you're used to â€" with rich content and unique tools and features from Yahoo!. If you happen to fall into our tests,
author: Aaron Wall
publisher: SEO Book.com

Blekko Cozy Up to Webmasters, Offers Killer SEO Data Free
Tuesday, July 20, 2010, 05:19:38 GMT by Aaron Wall
Both Yahoo! and Microsoft have confirmed that they will start testing the Bing algorithm live on some Yahoo! traffic this month. One of the big questions from the SEO perspective is what happens to Yahoo! Site Explorer ? If it goes away then webmasters will need to get link data from web indexes built by SEO companies, perhaps either Open Site Explorer and/or Majestic SEO . Yahoo! also offers a link: search in their BOSS program .
author: Aaron Wall
publisher: SEO Book.com

What Creates Digital Ghettos?
Monday, July 19, 2010, 15:28:46 GMT by Aaron Wall
Open source software is awesome, and I am much richer for it existing. But the concepts that work in widely downloaded free software may not apply as well elsewhere. One of the best books on this topic is Jason Lanier's You are Not a Gadget , which in large part inspired this post. Openness is one of the most widely espoused important ideals upon which to build an online business.
author: Aaron Wall
publisher: SEO Book.com

Google's Brand Debacle Backfires
Tuesday, July 13, 2010, 21:20:20 GMT by Aaron Wall
As Google reached the limits of returns in direct marketing they started pushing the value of branding )because, hey, if you can chalk it up to latent branding value there is no cap on your max bid(. Surprisingly, they even got many big brands to buy their own brands AND buy sitelinks on the AdWords ads. Some went so far as providing case studies for how much of their own brand traffic they were now willing to pay for, which they previously got free.
author: Aaron Wall
publisher: SEO Book.com

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