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Author: Aaron Wall


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Automated Internal Linking on Steroids
Sunday, July 6, 2008, 21:44:26 GMT by Aaron Wall
For a while Google was against the idea of seeing search results inside of search results, calling them redundant. But over the last couple years they losened up their stance on the issue...not only do they index and rank tag pages, but they go so far as generating content pages on the fly by entering keywords into search boxes on websites. Search and tag pages usually have some editorial input,
author: Aaron Wall
publisher: SEO Book.com

Social Network Theory
Sunday, July 6, 2008, 20:20:18 GMT by Aaron Wall
The more I learn about the field of SEO the more it feels like public relations and the less it feels like anything to do with machines, algorithms, or search engines. I am soft launching a blog about social stuff called social network theory . Not so much Digg spamming sorta stuff, but tips and ideas about how social networks work from my limited understanding thusfar.
author: Aaron Wall
publisher: SEO Book.com

When Will Mahalo Add Nofollow to Outbound Links?
Sunday, July 6, 2008, 19:47:46 GMT by Aaron Wall
Wikipedia is a powerhouse because they have so much content they don't run ads on their site they turn users into evangelists by making it easy to contribute they have so many inbound links where possible they replace their outbound links with links to more internal Wikipedia pages )I just saw a page on performance based SEO pricing models,
author: Aaron Wall
publisher: SEO Book.com

Smart Brand Extension: Matt Cutts Fights Spam Offline
Thursday, July 3, 2008, 08:56:59 GMT by Aaron Wall
Not content with attempts at trying to rid the web of spam, Matt Cutts has been posting about how to get a free credit report and how to stop junk mail . If your job is abstract, an easy way to gain further authority and credibility is to extend your brand into related more established markets that are easy to understand.
author: Aaron Wall
publisher: SEO Book.com

Thank You!
Thursday, July 3, 2008, 07:00:33 GMT by Aaron Wall
My wife and I just had our first anniversary dinner, which was a lot of fun. She actually found me by buying my ebook back when I still sold it, and our connection was only made possible through years of supporting this site / blog / brand by readers like you...so I just wanted to say thanks.
author: Aaron Wall
publisher: SEO Book.com

SEO Book Help Center
Wednesday, July 2, 2008, 09:40:13 GMT by Aaron Wall
We recently added support software for SEO Book members . It is powered by Kayako SupportSuite , which is perhaps a bit more than we need as a 2 person business, but I think the software is fairly powerful and looks quite professional. :( The only downsides were that it took me a while to install it and we are running out of room in the sitewide navigation at the top of the page...one more item and the formatting dies!
author: Aaron Wall
publisher: SEO Book.com

How Microsoft Could Compete With Google
Tuesday, July 1, 2008, 21:10:25 GMT by Aaron Wall
Yahoo! is back around the $20 range again today. If Microsoft could find a way to buy them they could quickly gain some search marketshare, but presuming Microsoft builds a memorable search brand they could probably catch up through other acquisitions cheaper. I think rather than buying another overpriced ad platform a cheaper way to attack Google would be to buy some of the leading editorial brands/sites that dominate Google's organic rankings.
author: Aaron Wall
publisher: SEO Book.com

ScribeFire QuickAds
Tuesday, July 1, 2008, 20:21:43 GMT by Aaron Wall
Imagine turning a Firefox extension into the base for an ad network. Someone just did that, as Patrick Gavin recently announced that ScribeFire is launching an ad network and ad optimization service for bloggers . They are currently in limited beta testing, but if you want to sign up your blog quickly you can be one of the first to try it out by emailing them at seobook@scribefire.com . An extension to a social network usually does not create such an opportunity,
author: Aaron Wall
publisher: SEO Book.com

The Value of a Generic Brand
Tuesday, July 1, 2008, 20:21:42 GMT by Aaron Wall
I am usually a fan of creating niche sites that are easy to link at and in profitable categories. In some cases generic sites can do well because they allow you to expand wherever the money is. Sites like NexTag can buy mortgage ads on Bankrate because they already have enough volume that it makes it easy for them to quickly build inventory whenever an arbitrage opportunity comes about.
author: Aaron Wall
publisher: SEO Book.com

SEO Friendly Flash?
Tuesday, July 1, 2008, 12:20:51 GMT by Aaron Wall
Apparently Google is now pretty good at crawling flash .
author: Aaron Wall
publisher: SEO Book.com

The Ugly Side of The SEO Industry
Tuesday, July 1, 2008, 03:31:21 GMT by Aaron Wall
When people are angry they are anything but rational, so the amount of brand damage they can do for you is near limitless. Imagine if a person or small group has reach to a group of people entering your space, and tells them that you are unethical, a liar, worthless, etc. If such a statement is contained then no big deal, but if it starts spreading as common knowledge people will just assume it is true. For every person creating media there are 100 people quietly consuming it,
author: Aaron Wall
publisher: SEO Book.com

PPC Blog - SEO Book's New Sister Site
Sunday, June 29, 2008, 17:51:41 GMT by Aaron Wall
My wife has been learning a lot about pay per click marketing recently and decided that she wanted to create a site focused on PPC. We have made about a half dozen posts so far to PPC Blog , and she just finished her review of Google Ad Planner . She plans to make at least a couple posts a week, so please subscribe.
author: Aaron Wall
publisher: SEO Book.com

ICANN Approves Broad Expansion of Top Level Domains )TLDs(
Saturday, June 28, 2008, 21:14:04 GMT by Aaron Wall
ICANN laxed strict rules on top-level domain names , which will allow people like you and I to create new domain name extensions based on "any string of letters, in any script." The initial cost of setting up a new TLD could cost a few hundred thousand dollars. Given that Google is already biased against some domain extensions ) Google dropped .info names a month ago( and trillions of dollars have been spent advertising businesses connected to current TLDs,
author: Aaron Wall
publisher: SEO Book.com

Matt Cutts on Using Search Usage Data to Fight Spam
Saturday, June 28, 2008, 20:20:29 GMT by Aaron Wall
A couple weeks back we mentioned that Google's Peter Norvig stated that Google does not use search usage data directly in their relevancy algorithms. Yesterday Matt Cutts made a post on the official Google blog stating that Google does look at search logs / usage data to determine how large spam attacks are and how well new anti-spam measures are doing Data from search logs is one tool we use to fight webspam and return cleaner and more relevant results.
author: Aaron Wall
publisher: SEO Book.com

Links Are the New Lotto Ticket
Friday, June 27, 2008, 18:17:43 GMT by Aaron Wall
I was just forwarded an email from a popular internet marketing list where a company gave people linking at them a chance to win $500 or $1000 for linking to them. For each link you put on a page online, before May 30th, 2008 midnight you could have entered into a draw for the cash prizes. For example; if you put up 5 links on various sites, blogs, or even in a forum... you get 5 tickets into the draw.
author: Aaron Wall
publisher: SEO Book.com

Free Business Building Advice From Billionaires
Thursday, June 26, 2008, 10:34:17 GMT by Aaron Wall
Warren Buffet's quiet partner goes by the name of Charlie Munger. Charlie has a 500+ page book full of gems. Before becoming heavily involved in the investment field, Charlie worked at a law firm, where his top tip for attracting clients was: It's the work on your desk.... It's the work on your desk. Do well with what you already have and more will come in. When you look at some of the most successful companies many of them live and die by that.
author: Aaron Wall
publisher: SEO Book.com

Best Google Search Engine Submission Programs
Wednesday, June 25, 2008, 08:54:08 GMT by Aaron Wall
About 6 months ago I created a site explaining how worthless most search engine submission programs are. After referencing it again via email today I remembered it and figured it was worth sharing it amongst other SEOs for a laugh. :( Please read this site for a laugh, but do not link at it: dollarseo.com And here is the summary of the service provided by one well known search engine submission service )which lead to email spam, bait & switch offers,
author: Aaron Wall
publisher: SEO Book.com

Your work is marvelous...
Wednesday, June 25, 2008, 00:24:27 GMT by Aaron Wall
according to the world's most benevolant comment spammer,
author: Aaron Wall
publisher: SEO Book.com

If People Respect You They Will Pay You for Your Time
Tuesday, June 24, 2008, 23:34:13 GMT by Aaron Wall
Every day I still get lots of emails and phone calls asking me to answer SEO questions and how to build their businesses for free. I get far more email than I could possibly answer, but much of it is from people who place a $0 value on my time - which does not scale as a 1 person business, especially after the failure of communism.
author: Aaron Wall
publisher: SEO Book.com

Google AdPlanner Media Buy Planning Tool
Tuesday, June 24, 2008, 06:59:22 GMT by Aaron Wall
Today Google is set to announce AdPlanner , a tool to help ad agencies find where desired demographic audiences are active online. The WSJ highlighted how the new Google tool can help make the ad marketplace more efficient: The Web-audience data could be combined with the ad-serving system, so that advertisers would be able to find out whether they would reach the right audience before they committed to placing an ad.
author: Aaron Wall
publisher: SEO Book.com

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