You create brilliant content for your clients. Smart writing, good analysis, compellingly readable style. Your copy makes the brand manager feel warm and fuzzy and it looks good on the web page. But so what? The marketing and media worlds are shifting ' from "tell me" to "show me." Being able to produce well-written copy alone is no longer good enough for the professional copywriter. It doesn't matter how good your writing is.

[ Note from Lee: Adam has been a tremendous resource and part of the TopRank Online Marketing team. His PR and social media background brought a very complimentary perspective to the SEO, Content and Social Media work we've been doing for the past 10 years. We wish him the best of fortune with his return to the PR world and will look forward to seeing him achieve his future goals and starting an agency of his own.

Content marketing is essential for B2B businesses providing both qualitative and quantitative returns. And while 6 in 10 marketers are planning to increase content marketing spends this year, success-rates still vary greatly as it's a new concept for most. Maria Pergolino, director of marketing for Marketo )a TopRank Online Marketing client( shared a presentation at the Marketo User Summit on getting the message out, focused on social media and content marketing tips/tricks.

Todd Forsyth, Vice President of Global Campaigns, Salesforce.com gave an energetic presentation at the Marketo 2010 User Summit )Marketo is a TopRank Online Marketing client( on how Salesforce aligns marketing and sales. Following is a summary of the highlights of his presentation - which includes key takeaways for B2B marketing and sales teams: Sales and marketing alignment are second nature at Salesforce. Today, we'll explore how as a brand,

Kipp Bodnar of HubSpot This post is one of a series of liveblogs from the 2010 MIMA Summit. B2B social media can be surprisingly successful with a specific focus on lead generation. If social media is to be taken seriously for B2B by marketing decision makers, it needs to maintain a focus on business objectives and driving sales vs. "fluff". B2B companies are actually in a much better position to use social media as a marketing channel than B2C companies.

More and more website owners are concerned that they might get penalized accidentally or overtly because of duplicate content. For example, if you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you syndicate content through RSS ? Will other sites be considered the "real" site and rob you of a rightful place in the search results?

Websites and landing pages face very real trust issues - for consumers they can be a scary and uncertain place. Before people will take a desired action, their concerns and anxieties must be addresses. But how can you do this on landing pages when you only have seconds to establish trust? Tim Ash, SiteTuners CEO and bestselling author of Landing Page Optimization , shared how to effectively use the Four Pillars Of Trust and optimize your online conversion goals.

For mainstream media to survive, if not thrive, it must integrate with the social web and create engagement surrounding content. For social media to remain relevant and compelling, it must work in tandem with news organizations to create a symbiotic storytelling relationship. The future may be a stream with the authenticity of the social web and the reach of mainstream media. Lead by moderator Khris Loux, CEO & Co-Founder,

BJ Fogg, Director, Persuasive Technology Lab at Stanford University gave the opening keynote on day 2 of Search Engine Strategies San Francisco. BJ is perhaps best known for promoting the concept of "captology," a word he coined to describe the overlap between persuasion and computers. In his book, " Mobile Persuasion ," BJ proposes the theory that the mobile phone will soon become the most powerful channel for persuasion, more influential than TV, radio, print,

TopRank Online Marketing CEO Lee Odden gave a solo presentation at Search Engine Strategies 2010 on content marketing optimization. Following is a summary of Lee's comprehensive presentation including 10 essential steps for your organization to achieve success. The core of any search or social media marketing program focuses on content. But what exactly is content marketing? It's creating and distributing relevant content to attract,

The average conversion rate for a website is around 3 percent, but many websites convert at 10 percent or higher.  What are they doing right that you're missing? Bryan Eisenberg, NY Times Bestselling Author gave a solo presentation on the secrets of top converting websites and how you too can achieve high conversion results.   Following is a summary of his presentation. What exactly is conversion rate?  In essence,

Search Engine Strategies San Francisco is upon us and marks a watershed year for this event.  For the first time the annual August conference hosts in San Francisco and integrates with Connected Marketing Week, boosting an already large happening to an all-inclusive digital marketing experience.