|
Author: Adee Wada - MSFT
|
Result 1 - 2 of about 2
CONTEXT MATTERS - Building Blocks for your Multi-Screen Strategy
Heading in to CES 2012 a topic of particular interest to the Consumer Electronic and Digital Industries is the rise of tablets and how they fit into the device ecosystem. From a publisher and marketers perspective should we treat tablets as smartphones, given they both share an app-centric engagement model? These questions and more are being tackled at the SmartPhone and Tablet Conference - Digital Hollywood CES where I was fortunate enough to attend the panel,
author: Adee Wada - MSFT
publisher: adCenter Analytics
CONTEXT MATTERS - Building Blocks for your Multi-Screen Strategy
Heading in to CES 2012 a topic of particular interest to the Consumer Electronic and Digital Industries is the rise of tablets and how they fit into the device ecosystem. From a publisher and marketers perspective should we treat tablets as smartphones, given they both share an app-centric engagement model? These questions and more are being tackled at the SmartPhone and Tablet Conference - Digital Hollywood CES where I was fortunate enough to attend the panel,
author: Adee Wada - MSFT
publisher: Microsoft Advertising Community
|
|
|
|
