At Yahoo! Search, we pay attention to what's popular on the Web and what matters most to you. We know that celebrities rank near the top of the buzziest searches on Yahoo!, so this is one area in search that we've been working on to make even better. As we've already started to do with news , local , sports , music and movies searches, we want to make your pop culture search results more useful.  Now you can find photos, videos,

Advertisers and agencies have questions; we have answers A few weeks ago, we announced U.S. and E.U clearance for the Yahoo! and Microsoft Search Alliance . This was, naturally, big news in the search marketing world. That post garnered some 60 comments from our engaged advertising and agency customers. Most of these comments were positive. Understandably, some of you had questions and concerns about your accounts.

Last week, we introduced you to some great search features to keep up with the 82 nd Academy Awards. The coveted statuettes have been distributed and the post-show analysis is in full swing! The buzziest acceptance speeches of the evening:   Sandra Bullock and   Mo'Nique â€" although the story behind Elinor Burkett and her so-called "hijacked" acceptance speech blazed a path through search logs on Monday.

David Pann talks about customer migration and continuing search innovation How will the search agreement with Microsoft affect Yahoo! advertisers and products? David Pann, VP and general manager of search advertising, told WebProNews Video that the deal is "a win for advertisers with a single buy getting access to more inventory, it's a win for consumers for a greater relevance,

Carol Bartz: What Yahoo! offers advertisers Yahoo! can bring advertisers a combination of strengths that no one else can, Yahoo! CEO Carol Bartz said in a keynote speech at the 4A's Transformation 2010 conference today, because only Yahoo! offers them three things: science, art and scale. Carol, speaking to the advertising industry group in San Francisco, said, "We want Yahoo! to be the partner you turn to for answers and solutions,

We had a great time at the SMX West conference this past week in Santa Clara, CA. Microsoft CEO Steve Ballmer kicked things off with his keynote speech, where he addressed several questions on the Yahoo! and Microsoft Search Alliance. Yahoo! participated in several different panels throughout the week, including Thursday's keynote "The State off the Search Union" roundtable featuring David Roth, Director of Search Engine Marketing.

Yahoo! attracts largest online Olympic audience, Feb. 8 to 14 Whether it's figure skating, freestyle skiing , snowboarding, hockey, or this year's big game, curling , Winter Olympics fans are turning online in record numbers. And Yahoo!"the single most visited site for the Winter Olympics"is winning the gold in terms of unique visitors. Yahoo's Olympics site attracted 9.3 million unique visitors from February 8 to 14, according to comScore.

"No one can do this as well as we can." In an informal conversation at the 4A's conference, Yahoo! CEO Carol Bartz says that only Yahoo! can offer everything advertisers need for successful digital advertising: science, art and scale.

Attending the SMX confab in Santa Clara next week? Check out our line-up of speakers and panelists It's no secret that we Yahoos are big fans of Danny Sullivan"the smooth jazz of SEO"and his Search Marketing Expo conference series. Next week, March 2 to 4, SMX West convenes at the Santa Clara Convention Center in )where else?( Santa Clara, Calif. Come check out what Danny has to say, and all the tips and trick that can help you be a better search marketer. Of course,

Continuing our celebration of the Academy Awards, we are rolling out a series of features that make it easier for you to follow coverage of the Oscars on Yahoo! Search. On Yahoo! Image Search, just search for " Oscars 2010 " and you'll see our Oscars image carousel, with the latest image search results of the nominees and photos of the event. While counting down to the big night,

Case Study: Digital media agency Sitewire wields the Yahoo! Search Marketing Desktop Tool to cut its campaign management workload by a factor of ten In the decade or so since its invention, untold numbers of businesses large and small have taken advantage of pay-per click advertising to generate more website visits and sales. Unfortunately, these companies sometimes found themselves to be victims of their own success: Having experienced good results with paid search marketing,

The 2010 SMX West conference kicks off this week in Santa Clara, Calif., and we're excited to be there! Yahoos will be sitting on a handful of panels , so stop by and learn what we're up to. Tuesday, March 2, 2010 Time: 9:45 a.m. - 10:45 a.m. Panel: Real Time Search & The Major Search Engines Speaker: Ivan Davtchev, Senior Product Manager, Yahoo! Search Wednesday, March 3, 2010 Time: 1:30 p.m. â€" 2:45 p.m. Panel: Search Meets Display,

Yahoo! at San Francisco's 4A conference Did you ever see the 1950 classic " All About Eve ?" In it, Bette Davis plies the classic line, "Fasten your seatbelts, it's going to be a bumpy night!" Well Sunday, Feb. 28 begins the 4A Conference at the Union Square Hilton in San Francisco . At this fab confab, advertising's best will appear and show off their newest and most fabulous wares. It promises to be a bumpy but fantastic conference, one full of surprises.

How the Yahoo! and Microsoft Search Alliance works for advertisers Yahoo! and Microsoft have received U.S. and E.U. regulatory clearance for their search transaction. The Yahoo! and Microsoft Search Alliance will provide a competitive search platform that we believe will drive innovation in search and search advertising, offer a more engaging and personalized experience for consumers, and create greater value for advertisers and publishers.

The little bird is right. Yahoo! is partnering with Twitter, making it possible to integrate real-time content into social experiences on Yahoo! Starting today, you'll be able to see more fascinating and news-worthy tweets when you search on Yahoo! Last year we integrated Twitter results in the Yahoo! News Shortcut and for other buzzing topics . With today's partnership, we have access to the full public feed of Twitter content.

We've just added a new search suggestion feature in Web search for Yahoo! Taiwan )Yahoo! Kimo(. This feature helps users easily enter queries in traditional Chinese in the search box using the Zhuyin )Bopomofo( system. Zhuyin is a phonetic system widely used in Taiwan. When Taiwan users type their queries, they often need to switch the language input method from English mode to Chinese mode, taking several clicks before they can enter the query.

What can search data tell you about people? How can you use search data to project the commercial success of movies, video games, and other products? These are just a few of the challenges from the microeconomics and social systems area of the 2010 Key Scientific Challenges Program that we announced on Jan. 27 this year. The Key Scientific Challenges program is a competition that encourages top graduate students globally to collaborate with Yahoo!

Ecosystem 2.0 conference explores profiting from interactivity All the big names in online advertising are surfing to Southern California for Ecosystem 2.0 , which this year is focused on the theme of "Revenue: The Next Wave." The annual conference brings together the smartest and most influential of online advertising's kahunas, so naturally Yahoo! will be there hanging ten when it kicks off on Sunday, Feb. 21. The Interactive Advertising Bureau )IAB( ,

It has been a busy month since Shashi Seth joined Yahoo! as our new Senior Vice President of Yahoo! Search Products. Shashi brings with him a wealth of experience from  Google, eBay, Cooliris, and AOL. As the head of Search, Shashi has emphasized his commitment to Yahoo!'s stake in the search market. In this video, he talks about his first month at Yahoo! and clarifies what he sees as some of the most important aspects of the agreement with Microsoft.

Yahoo! media event spotlights search innovation Because we're constantly working to make the search experience more relevant, we also want the world to understand what we're up to in the search business . That's why today we hosted a media event, SearchSpeak 2010, to help the media know what's going on. The event, at our Sunnyvale, Calif. headquarters, featured our new senior VP of search products, Shashi Seth, David Pann, VP of search advertising,