We're making Search more intuitive by taking user context and applying it to the search experience. Today we are introducing an enhanced Yahoo! Search Assist, providing suggestions geographically closer to you as you type your query. Sitting here in our Yahoo! headquarters at Sunnyvale, if I type "santa" from Yahoo! headquarters in Sunnyvale, California, I get "santa clara county" as the first suggestion.

The US Open is heating up on Yahoo! Search. This week we are launching the US Open Shortcut to help you find the information you want when you search for the championships. Whether you're a dedicated fan or just want to check out Maria Sharapova 's outfit, simply search for ' US Open ' or your favorite player. You will find real-time scores and schedule of the day, news, photos and tweets. Did you know many tennis players love to tweet?

It's summertime and the livin' is easy, but at Yahoo! Search we've been busy fielding queries about everything from Kermit the Frog to Zsa Zsa Gabor . Early in the month US users showed interest in Ramadan , the month of fasting which began on the evening of the 10 th . Searchers looked for the meaning of Ramadan, activities for children, and even "Ramadan text messages." Searchers on Yahoo! also looked for biography, commercials for Ben Quayle ,

You'll be ready for the expected October move of Yahoo! Search ad serving to adCenter Last week , we completed the transition of the back-end technology for English-language Yahoo! organic search results in the U.S. and Canada. This week, advertisers can start transitioning their paid Yahoo! Search Marketing account, in anticipation of the Yahoo! ad serving transition which we expect to start mid-October.

I've heard some innuendo that with Yahoo! Search transitioning certain back-end functions to Microsoft, we are no longer a "search engine." I find these comments amusing, but a little irresponsible. What it comes down to is that the search industry is not widely understood, so I'd like to take this opportunity to draw a few comparisons with other industries. When groundbreaking new technologies are developed )i.e. chips, cars, smart phones, etc.(,

Go wide"with a range of specific and general words and phrases Editor's Note: This is another in a series of posts we're calling "The Best of the YSM Blog." These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, it's not a bad idea to review this information periodically to help get maximum performance from your advertising. Originally posted February 3, 2009 [Below is an excerpt from Yahoo!

First let me say, wow, what a week! As I hope everyone saw our post from last week , Yahoo! began transitioning certain back-end functions for Yahoo! Search over to Microsoft's search platform. Well, I am proud to announce that the transition of organic search between Yahoo! and Microsoft is complete )for more information, check out Microsoft's blog post (. Yahoo! Web, Image,

Today we are announcing a partnership with TIM Brasil , one of the country's largest carriers, to power the search experience on TIM's enhanced mobile portal. Our partnership with TIM Brasil builds on our existing relationships with Telefónica's Vivo and América Móvil's Claro in Brazil, and more than 100 other OEM and carrier partners globally. Yahoo! Search will be the exclusive search service for TIM Busca, providing an easier and faster mobile search experience.

Last month we shared that we had begun limited testing of displaying organic search listings from Microsoft on Yahoo! Search result pages.  As we continue to work toward implementing the Yahoo! and Microsoft Search Alliance, we're reaching some additional significant milestones that we want to share with you today. Later this week, we will begin transitioning the back-end technology for Yahoo! Search in the U.S. and Canada )English( over to the Microsoft platform,

Today we've shared our latest milestones in the Yahoo! and Microsoft Search Alliance . We want webmasters to know that the Yahoo! Site Explorer team is planning tighter integration between Site Explorer and Bing Webmaster Central to make the transition as smooth as possible. The information that you provide about your website and its structure via Yahoo! Site Explorer has been extremely useful in helping us maintain the freshness and relevancy of our search results,

We've been very pleased with the benefits that the SearchMonkey Program has provided to Yahoo! Search users over the last two years and want to share our plans for SearchMonkey with respect to the Yahoo! and Microsoft Search Alliance.  Some of the amazing improvements that SearchMonkey has enabled over the past two years include: Enhancing results on over 60% of all Yahoo! Search Result Pages, with relevant images, links or other useful information about listings.

Search Engine Strategies )SES( will be in San Francisco for the first time starting tomorrow. Join Yahoo! Search in the foggy city and hear about what we've been to up. Highlights of Yahoo! speakers at SES: Tuesday, August 17 Search: Where to Next? 11:30 a.m.â€"12:30 p.m. Speaker: Shashi Seth , Senior Vice President, Search Products Digital Asset Optimization 1:30 p.m.â€"2:30 p.m. Speaker: Josh Cobb , Sr. Director,

Think again if you've relegated the movie Eat, Pray, Love to the chick flick category. This weekend, Julia Roberts stars in the movie based on the bestselling novel. Yahoo! searches reveal that there's definitely excitement about the movie, and it isn't just from the ladies. Searches on Yahoo! for "eat pray love" are up over 900% this month. While 77% of those searching "eat, pray, love" on Yahoo! are from women, 33% of searches are from men. The Yahoo!

Over at the Yahoo! Advertising Blog , Yahoo!'s Rich Ads in Search has scored a win with Electronic Arts Inc. )EA('s buzzy new release, "Battlefield: Bad Company 2." The search marketing campaign with images and videos  resulted in an overall click-through rate of nearly 19 percent for branded terms, over five times of its traditional search counterpart. A statistically significant number of consumers chose to watch the trailer, download images,

Dr. Ben Shahshahani is the head of Search Sciences at Yahoo Labs , which focuses on the scientific areas of information retrieval, machine learning, data and text mining, and natural language processing to make innovations in Yahoo!'s search experience. Ben talked to Yahoo! Search Blog's Mireille Majoor about going beyond the 10 blue links, giving the user information before they search, and using social data to better understand user intent. Yahoo!

Search is evolving to mean more than entering keywords in a text box â€" at Yahoo! we believe it's also about finding the right information at the right time. To help people discover information they want online, we're enhancing and rolling out new search-powered features across the Yahoo! network.  One of these search-powered features is a new module for Yahoo! News, which we are giving you a preview today. With this module,

From battered and fried Oreos to a turning point in the Gulf oil spill disaster, searches on Yahoo! in July documented major news and quirky seasonal trends. Searches for live video feeds of the oil spill in July were the highest since late May, likely because Yahoo! users were eager to witness the installation of BP's new containment cap.

YPN blog content now to appear on the Yahoo! Advertising blog   As you probably already know, our self-service publisher program, the Yahoo! Publisher Network Online )YPNO( was closed effective April 30, 2010 . Accordingly, the YPN blog"this blog"will be shut down in about a week. The most pertinent content over the last four years has already been shifted to the Yahoo! Advertising blog . You can find it under the Publisher tab .

It's the wonder offer that works wonders for your sales Editor's Note: This is another in a series of posts we're calling "The Best of the YSM Blog." These are posts containing timeless advice and best practices that never go out of style. Even if you read it the first time, it's not a bad idea to review this information periodically to help get maximum performance from your advertising. Originally posted February 13, 2009 When I was a kid,

Important information about the organic and paid search transition, new Yahoo! and Microsoft editorial guidelines, mobile updates and more As Yahoo! continues to work closely with Microsoft to implement the Yahoo! and Microsoft Search Alliance, we want to call out some important updates and tips to help ensure the best transition experience for you. Organic search update and tips A key aspect of the Yahoo! and Microsoft Search Alliance is the transition of Yahoo!