Free Booklet Offers Search Marketing How-to's We've always had oodles of helpful content to assist you in making your campaigns as effective as possible. There's the Help Center , the contextual help right in your administration interface, webinars and, of course, there's the blog. But now we've got oodles more, all in one place, with the publication of the Smart Start Guide. It's a guidebook geared especially toward the beginning search marketer,

Searching for Searchlight Award Winners Now that the holidays are behind us, we can all start to focus on the next seasonal reality'awards season. It seems that just about every industry now has their own awards showcase )when it's not getting cancelled due to the writers' strike(. So why should all of us in the search world be left out in the cold? Well, I'm happy to announce that our time has come. On February 12, we'll be holding the 3rd Annual Yahoo!

More Than an Ad Network The Yahoo! Publisher Network is more than an ad network. It's your gateway to all kinds of Yahoo! publisher and business services. From the Publisher Services tab in your secure account interface, you can access all kinds of useful tools, marketing services, widgets, and tips of to help you build and enhance your site and drive traffic. WFor example, with Yahoo! you can: • Register a new domain , host your site , build a new one using Yahoo!

And End-of-Year Tribute This month marks the 60th anniversary of the transistor . Invented at New Jersey's Bell Labs in 1947 by John Bardeen, Walter Brattain and William Shockley, the transistor is essentially an electric on/off switch without any moving parts. It is the fundamental building block of the microprocessors now making this conversation possible. Without the transistor, we would likely never have put men on the moon,

If you happen to be the proud owner of a shiny new Mercedes-Benz with Tele Aid, then you should be pleased to hear about our new Send to Car feature, which allows addresses and businesses found on Yahoo! Maps to be sent directly to your Mercedes-Benz vehicle through their new Search & Send program. Starting today, a new ' Send to Car ' link joins ' Send to Phone ' and ' Send by Email ' in the dropdown menu on Yahoo! Maps,

Our U.S. Customer Solutions team will have Christmas Day and New Years Day off. They will also enjoy reduced hours December 24 )open 5:00 a.m. to 4:00 p.m. PST( and December 31 )open 5:00 a.m. to 5:00 p.m. PST(. Happy Holidays.

Our U.S. Customer Solutions team will have Christmas Day and New Years Day off. They will also enjoy reduced hours December 24 )open 5:00 a.m. to 5:00 p.m.( and December 31 )also open 5:00 a.m. to 5:00 p.m.(. Happy Holidays.

Supporting Material for Your Blog A nifty new WordPress plug-in lets WordPress bloggers use Yahoo! content to support their bloggery. When you're composing a blog post in the WordPress admin interface, the Yahoo! Shortcuts beta plug-in automagically begins matching terms in your post to Yahoo! aggregated content, such as company names, stock tickers, map locations, news, product names and Flickr photos.

Here in the San Francisco Bay Area, us insiders know that the difference between Hwy 101 and Hwy 280 is like the difference between the mall ring-road on the Saturday before Christmas and the Autobahn. Some of us will go through some awfully long detours just to get to our favorite freeways, but it's not always easy to know the best way to get there.

Supporting Material for Your Blog A nifty new WordPress plug-in lets WordPress bloggers use Yahoo! content to support their bloggery. When you're composing a blog post in the WordPress admin interface, the Yahoo! Shortcuts beta plug-in automagically begins matching terms in your post to Yahoo! aggregated content, such as company names, stock tickers, map locations, news, product names and Flickr photos.

Four Rules for Winning in Social Media Editor's Note : I heard Larry Bailin , author of Mommy, Where Do Customers Come From? speak on "Using social media to drive traffic to your blog" at BlogWorld Expo in Vegas a few weeks ago. I was impressed and asked him to pen a piece about how online advertisers can help build relationships with their customers and supplement their Yahoo! Search Marketing campaigns using social media "not just blogs,

Make your blog posts map-happy with the new Yahoo! Shortcuts for Wordpress )beta( . This is the same treatment that you may have seen inside Yahoo! Mail , News, or Travel. Although Yahoo! Shortcuts will provide Flickr photos for your top terms, financial charts for companies such as Yahoo! Inc ., and help you find out more about that HP Pavilion dv9500t you've been looking at, we're especially partial to the Yahoo! Maps shortcut. For example,

Highlights from last week's PubCon Conference As we mentioned previously , folks from Yahoo! participated in last week's PubCon 2007 conference in Las Vegas. Here are some practical tips and lessons learned from the event to help you in your search marketing goals. Breaking Down the Break-Outs On the first day of PubCon, Yahoo! participated on a session called "Major PPC Engines: Vendor Panel." Yahoo!

You may have noticed that Yahoo! Local has undergone several front-end enhancements since its big makeover in August 2007. A couple of signficant changes took effect recently, namely, search refinement has been extended to allow users to drill down upon the exact businesses they seek. For instance, should you find yourself hankering for a family-friendly, California restaurant located within 10 miles of your home, you can make use of the Atmosphere, Distance,

Using This Feature for Better Relevance The Insert Keyword feature, available when you create a new ad or edit an existing one, is useful for speeding the ad creation and editing process. But did you know it can also help increase your ads' quality? Here's how. You'll notice that when you create or edit an ad,

Your Opinion Counts We're hosting a survey to find out more about your needs in order to help us build a better blog. All information we gather is secure and strictly confidential. TAKE THE SURVEY NOW ; it's easy and free.

Your Opinion Counts We're hosting a survey to find out more about your needs in order to help us build a better blog. All information we gather is secure and strictly confidential. TAKE THE SURVEY NOW ; it's easy and free.

Going Once, Going Twice' Sold! A downside of the online auction trend is that the charming auctioneer's chant has become an endangered species. We may lament the loss of the auctioneer's sing-song, but one thing remains constant to most auctions"the use of bids to reflect value. When you set bids for ad groups and keywords in your search marketing account,

Studying This Year's Trends can Help Prepare You for Next Year's When I was young and rebellious"as opposed to middle-aged and rebellious )just ask my boss("to be called "trendy" was considered kind of an insult. It was the last thing that any self-respecting post-punk dada nihilist with big hair and a bad attitude wanted to be. Later, I discovered that it's good to watch and benefit from trends. If you're selling hats online, for example,

Recently, Harris Interactive conducted a survey for us that studied the "psyche" of the online reviewer. We wanted to determine what motivates people to contribute to online review sites like Yahoo! Local and we found that the majority of online adults feel compelled to offer their opinion in order to help others in their community through knowledge-sharing, followed by a desire to promote the business and help the merchant succeed. Based on these motivators,