Prabhakar Raghavan of Yahoo! Labs, and the science of Internet advertising.

On May 1-4, Yahoo! will be one of the presenting sponsors at iMedia's inaugural iMoms Summit about digital marketing to the most influential consumer.

Yahoo! welcomes Ad Land creator David Jones with his first 'toon for our blog, "The Power of Exclamation Points.

The burger joint embraces its male-centric ad themes by stating it's "Just the Way It Is" You have to give Carl's Jr.'s commercials credit for one thing: They know exactly who their audience is. You can correctly point out their salaciousness, but it all makes sense when you walk into a Carl's Jr., as I .

Yahoo! VP Bobby Figueroa on Media Post.

Such stuff as dreams are made on.

Mobile is a performance platform but is fast becoming an experience platform.

RMX becomes first ad exchange to tap Clearspring's audience segments.

Check out these videos on Yahoo! research that pinpointed the different targeting techniques )personal, contextual, or a combination of both( that are most effective.

7 Things you want to know now.

Find out the percentage of online users that respond to display ads by conducting a search.

It's the customer, stupid.

Searches on Yahoo! are spiking the week of the Royal Wedding: Overall Trends: Kate Middleton is still the top search on Yahoo! this week, related to the royal wedding, she gets more than double the searches of her prince )US( and more than double the searches of her prince in the UK. Kate Middleton is getting more searches in the US this week than in the UK. In the US this week, searches for "Chelsy Davy" have surpassed searches for Prince William In the US this week,

Free Yahoo! session shows how advertisers can "put some feeling into it.

This week: Twitter taxes, TweetDeck, Obama at Facebook, Foursqure Day's 3 million and Zillow goes IPO.

The ale for all that ails you.

Getting social in real time.

7 things you want to know now.

President of Time Inc. unit gets social about local targeting.

According to a Yahoo! and Nielsen study on mobile usage, the vast majority of mobile users access the mobile internet both inside and outside their homes. The study even uncovered how many of you admit to surfing the mobile web while, um, in the potty.