Join Yahoo! and Bing experts who will show how you can benefit from mobile search advertising.

Yahoo!'s Ken Mallown shares his tips for mixing search and display to drive sales with eMarketer.

Ad guidelines serve the interests of advertisers,

Brands you can believe in.

The new and improved Yahoo! Search BOSS is here and we can't wait to have developers try it out. BOSS V2 provides a unique combination of data, display flexibility and monetization to empower you, the developer, to build great applications. BOSS is our way of sharing our cloud and the data in it with you to foster innovation on the web. What is BOSS? BOSS is a data API that gives you access to web search, image and news content for a low usage fee.

7 things you want to know now Zombie marketing Zombies have replaced pirates. Pirates replaced vampires. And vampires replaced "the new black." Now, one agency, MGH in Baltimore, is riding the slow-moving, brain-devouring wave and has created a whole division based on marketing to "zombie enthusiasts." April Fool's prank? Maybe, but MGH is using the .

6 Questions with Porter Gale: A social media marketing pioneer reveals how it works for Virgin America.

"Recency" is the new relevance.

Join Yahoo! and millions of others for the pageant of the century.

Spending on online video advertising expected to grow by $4.1 billion in five years.

It's all about the right customer, in the right place, at the right moment.

The Latino audience wants to hear from you, provided you know who they truly are.

Yahoo! webinar reveals successful digital creative tactics that drive breakthrough and persuasion "CPG" stands for "consumer packaged goods." In short, these are the types of goods bought everyday by the average consumer. CPGs include stuff like paper towels and potato chips, laundry detergent and toothpaste. But, if you're interested in this free Yahoo! webinar, you probably already know that. You may, however,

ThinkLA panelists pitch storytelling as the "happily-ever-after" for entertainment and digital-media marketing With the proliferation of text, video, music and other entertainment available at people's fingertips, the word "content" gets the lion's share of attention. But really, it stopped being about cramming the digital landscape with mere "stuff" for the sheer heck of it a long time ago. Whatever advancement the latest plug-in or mobile device allows,

Yahoo! Scientist Duncan Watts' "Everything is Obvious" shows that everything isn't Ever had that experience when something suddenly seems obvious after the fact ? You smack yourself in the head and think, "Duh' Now why didn't I think of that?" It may be time to think' and think again. If Yahoo! Labs ' scientist Duncan Watts' new book, " Everything is Obvious: Once you know you know the answer ,

7 Things you want to know now Introducing the $8 million iPad The Apple iPad 2 is what you'd call an "affordable luxury" product. Not something you really need )yet(, but a nice-to-have. Starting at $499, it's not too pricey to price itself out of the market for most mainstream American buyers. But do you want to really feel pimpin'? Try covering that precious little baby with the Stuart Hughes Gold History Edition iPad case. Made from a 24-carat gold alloy,

With the Final Four only days away, we wanted to share the below data from Yahoo! Search showing the tournament teams, topics and trends people are most searching for online this week. If Yahoo! search trends determined the Winner' • VCU would beat Kentucky in the title game; according to Yahoo!, VCU is the top-searched team in the Final Four with searches for "VCU basketball" up 143% this week. Kentucky is the second-most-searched team, followed by Butler and UConn.

Marketing on the move with Intuit's Seth Greenberg and Yahoo!'s Elisa Steele Ride along as Yahoo! CMO Elisa Steel takes Seth Greenberg, Intuit's VP of Global Media and Digital Marketing, for a drive through the streets of San Francisco. While mercifully free of the kind of bone-jarring jumps and hair-raising hairpin turns reminiscent of a young Michael Douglas' driving , you will experience thrills of a different kind.