Yahoo! heads to NYC to talk search, trends and what's hot Sex and the City and SES New York don't have much in common. One is decidedly sexy, the other is, um, more strategic. But at their cores, both are about searching, what's hot and the latest trends. Besides, the comparison makes for a fun title. This week, the Yahoo!

How four advertisers got creative on Yahoo!'s boldest canvas Yahoo!'s Login Page offers advertisers the boldest canvas on the web. This isn't just a claim, it's a fact. After all, our Login Page is the only creative canvas that gives advertisers 1440 x 1024 pixels to tell their stories. It is the only digital canvas that offers brands 100% mindshare on a page that is visited by 26 million Americans every day. Best of all,

March Madness Search Trends: 34% of searches this week on Yahoo! for "March Madness" come from females . The states searching the most this week on Yahoo! for "March Madness" are Ohio , Illinois, and California .

Yahoo! researchers share insights at ARF's 75th Anniversary Convention Yahoos love research. We also"like Holly Golightly"can't get enough of diamonds and New York City. So there's no chance we'd miss the ultimate smash-up of all three of these things"The Advertising Research Foundation's diamond anniversary in NYC next week. The ARF's 75 th convention, called re:think 2011 ,

Cats rule in hard-to-oppose, all-thumbs ad effort As if watching cats play keyboards , eat spaghetti and try to stay awake on the Internet weren't enough, this meow meme from Cravendale milk shows kitties evolving into critters that use an extra digit to engage in a little light thuggery. In a UK advert created by ad agency Wieden + Kennedy )London(, a sleepy slacker is pouring Cravendale on his cereal when he hears a loud purring noise. Glancing over at the kitchen counter,

Yahoo! Pulse poll looks at people's perceptions of politicians, political parties and the press Consumer trust is a trait tracked closely by Yahoo!, and not just because the company is a guardian of online privacy. In the 2010 Edelman Trust Barometer, Yahoo! was voted the most-trusted technology brand in the most-trusted product sector . In a partnership with Yahoo! Insights,

Either folks are getting in the spirit, or are hoping not to get pinched, searches have been soaring this week on Yahoo! around St. Patrick's Day. Here are some interesting search trends. Overall Festivities & Traditions: Celebrations. Searches for "Chicago st. patrick's day parade," "Hoboken parade 2011," "irish festival dallas," "north texas irish festival" are spiking off the charts this week on Yahoo!.

We're putting our purple tint on the NCAA basketball tournament in a variety of ways If you're a fan of basketball, college sports or competing for prizes based on bracketology skills, you're probably not going to get a lot of work done over the next two days, as the NCAA tournament gets underway in earnest today, just after breakfast time on the west coast. )Yes, I know, there were those "First Four" games added this year and played earlier in the week,

They're telling the rest of us what to do"but are we really listening? In cyberspace, everyone can hear you pontificate. Whether the people in your social sphere are really listening"that is, if they're taking your advice or spreading your words of wisdom"that's another matter entirely. If they do,

Yahoos Brian Theodore and Vera Chan on the power of search How would you like to predict the future? It takes more effort than gazing into a crystal ball, but at least you have the technology available. It's called search . In their session " Chicken or Egg: What Search Activity Conveys ," held Saturday, March 12 at the South-by-Southwest ) SXSW ( conference in Austin, Yahoo! big thinkers Brian Theodore and Vera Chan talked about how,

At SXSW, Yahoo! senior editor Vera H-C Chan )who, among other duties served as editorial lead for Yahoo! Year in Review (, and director of product management-Social/RealTime Brian Theodore )the fearless leader behind Yahoo! Clues (, held their session, " Chicken or the Egg: What Search Activity Conveys ." Here is a snapshot of the information provided during the session: In addition to telling interesting trends, such as what the most popular Halloween costumes will be,

The crane" tsuru "is an ancient and powerful symbol in Japanese culture. It stands for luck, long life and fidelity. We wish the very best of luck and long life to our colleagues and friends at Yahoo! Japan, to the Japanese people, and to all who have been affected by this tragedy around the Pacific Rim. Show your fidelity by pledging your support to the relief organization of your choice here .

South by Southwest, here we come. When SXSW first started in 1987, the festival was all about the music , film and interactive components were added to the mix in 1994, during the same time that Yahoo! Founders David Filo and Jerry Yang were holed up in their campus trailer , making lists of favorite links which eventually became Yahoo!. Now we, crew members at Yahoo! Search "Vera H-C Chan, web trend analyst, and Brian Theodore,

During the morning session "Mobile Apps and How They're Revolutionizing Search," panelists discussed today's most popular search apps, how they gather data, and the opportunities they present to marketers. Anil Panguluri, Director of Mobile Search at Yahoo!, offered recent research findings that showed that smartphone users are engaging with apps in equal amounts to the Internet browser on their mobiles,

4 things marketing managers need to know Public SEO debacles are happening everywhere. Recently some big brands have faced terribly embarrassing, high-visibility SEO smackdowns from search engines for engaging in various types of unacceptable search optimization practices. This is not new. What is new is that SEO is no longer just black hat vs. white hat . In the "old days" of SEO, a practitioner could employ acceptable methods of optimization or black hat tactics,

What's a PC? Mobile again dominates, with talk of how to use apps and tablets for reaching customers SAN JOSE, CA " I realize now that somebody was trying to send me a message when I checked in to my hotel here and found three framed prints on the wall featuring'close-up photos of old Smith-Corona typewriters. After completing the second day of the Search Marketing Expo West, it all makes sense. Wired Magazine apparently had it wrong : Based on what I heard and saw here,

Are companies "winning" when they hire celebs to shill, and what happens when their spokesperson goes off the deep end? In these celebrity-obsessed times, does the presence of a big-name endorser boost the effectiveness of advertising? Some recent research delivers a mixed, but largely positive, verdict. A report this month from the Nielsen Co. examined viewer response to commercials that aired during the Academy Awards telecast on February 27,

The price of content; buzzwords that bake; Old Spice Gal ' and the obligatory Charlie Sheen shout-out The price of quality content There's a lot of crap out there on these Interwebs, but there's a lot of good stuff, too. How does it get paid for? Advertising, mostly. So what to do with the conundrum of people demanding to opt out of getting ads? Let 'em but educate 'em, writes Lori Goldberg, SVP of Client Services at Traffiq, on Adotas .com.

What they do online, how they feel about online advertising, and the sites they love Like many ladies, I'm on the verge of losing my boyfriend. In a few days, he'll succumb to the siren call of March Madness. He'll be buried in brackets and glued to our plasma. For today's sports fans, watching the big game on TV is only one way to engage with their favorite teams and tournaments. In fact, Yahoo!

Make your users masters of their universe by offering mobile omnipotence Editor's Note: This post is the fourth in an ongoing series exploring findings from a recent, comprehensive study undertaken by Yahoo! and Nielsen to discover how people interact with their mobile devices, and the opportunities that those findings present to advertisers . MarketDash from Yahoo! Finance Mobile devices have blurred the line between our personal lives and our work lives.