From search share to "check-in" marketing, the world is seemingly "going mobile" SAN JOSE, CA - Square in the heart of the Silicon Valley, where the lifeblood of the PC industry has flowed for some three decades, yesterday's opening day of the 2011 Search Marketing Expo West showed once again that most of the buzz among industry types is focused on mobile phones.

Yahoo!/Reprise Media study shows how tablets change the way people type, search and find your brand When did you learn to type? When did you learn to type with your thumbs? Have you learned to type on glass yet? New devices )iPads, Droids, Blackberrys, iPhones, Xooms' you name it( are changing the way we interact with the world and the Web. Nowhere is this more true than in the way we search.

New Research - Searching on Glass: iPad, iPhone, Android, BlackBerry, Xoom Yahoo!/Reprise Media study shows how tablets change the way people type, search and find your brand When did you learn to type? When did you learn to type with your thumbs? Have you learned to type on glass yet? New devices )iPads, Droids, Blackberrys, iPhones, Xooms' you name it( are changing the way we interact with the world and the Web. Nowhere is this more true than in the way we search.

IG Trend School teaches marketers to reach the "curation generation" with social media, apps and other digital tools "Gen Y is what they share," says The Intelligence Group 's Allison Arling, in an all-day session of insights into what young adults are eating and tweeting, wearing and watching, thinking and doing now. About 25 brand marketers, analysts, designers and agency executives attend the L.A.

New Yahoo! white paper maps the mobile advertising landscape It used to be there were three words for business success: "location, location, location." Boy, have things changed. Today the way people are going to find your business will likely be: "mobile, PC, TV." Mobile is changing the way businesses do business, whether you're in the movie business , the car business , the soft drink business , the sports business , the publishing business or what-have-you .

Mysterious listing provides a view into an "agency" that's probably not TBWA\Chiat\Day We'd like to imagine that advertising agency TBWA\Chiat\Day's process of anointing a new creative director involves careful vetting, an elaborate ceremony and the type of intense training that young "Grasshopper" endures in the 1970s TV show "Kung Fu." That's why we think someone is pulling Lee Clow & Co's beard in this sincere-sounding,

As experts gather to discuss search at SMX West 2011 this week, we took a peek at what Yahoo! users are searching for, and it looks like Spring Break is top of mind. The anticipation is already brewing as searches for "spring break" on Yahoo! are up 34% this month and searches for "spring break packages" are buzzing. It seems the guys are looking more forward to the break as males make up 70% of searches .

At Search Marketing Expo ) SMX West 2011 ( this week in San Jose, Yahoo! Search executives will participate in several panels at the show today and tomorrow. Be sure to check out the @yahoosearch twitter feed for on-site tweets, and come back here at the end of each day for a recap of Yahoo! at SMX. Here are the panels Yahoo! experts will be participating on: Tuesday, March 8,

Mysterious listing provides a view into an agency that's probably not TBWA\Chiat\Day We'd like to imagine that advertising agency TBWA\Chiat\Day's process of anointing a new creative director involves careful vetting, an elaborate ritual and the type of intense training that young "Grasshopper" endures in the 1970s TV show "Kung Fu." That's why we think someone is punking Lee Clow & Co.

Tweet a little music, and you could win a guitar at 4A's Transformation 2011 Whenever I tell people that I'm heading to Austin this week for a conference, they say, "Ooh! South by Southwest! Lucky!" No, that other conference in Austin thisweek: the 4As' Transformation 2011. But still lucky. Before Austin gets overrun by SXSW hipsters and music-lovers, it'll be hosting a more polished crowd of advertisers and agency people at the 4As annual event , March 7-9.

Star Johnny Depp helps put the "rich" in Rich Media Johnny Depp is nothing if not a chameleon. In his long, dark, edgy career, Depp has played the Mad Hatter, John Dillinger, Sweeney Todd the Barber, Capt. Jack Sparrow, Willy Wonka, Ed Wood, Edward Scissorhands and even the wicked Earl of Rochester. Now he plays an actual chameleon in the lead role in Paramount's news animated opus, "Rango," to be released today. Depp plays a hapless, gun-slinging,

New Oscar winner sizzles in risqué perfume spot directed by Sofia Coppola When something bad happens to your brand" your Chief Designer publicly proclaiming "I love Hitler," for instance "it helps to have something good to distract your customers. Like, say, Natalie Portman in a bathtub. Portman, fresh off her Academy Award win this past week, stars in this )pre-pregnancy( ad for Miss Dior Cherie perfume that was directed by Sofia Coppola,

Chief Product Officer riffs on Yahoo! and the future of data-driven media "Yahoo! has a ton of data," writes ZDNet Editor-in-Chief Larry Dignan . But then the post office has a lot of data, too. The question for any media company is how it plans to use that data to serve the interests of its core constituents"its audience, advertisers and partners. Dignan was listening to Yahoo! Chief Product Officer Blake Irving, who spoke yesterday at the Morgan Stanley "Technology,

How Yahoo! uses data to drive reach, engagement and monetization In this video, Scott Burke, Yahoo!'s SVP of Data and Analytics, shows how metrics are the intersection between our advertisers, publishers and consumers. "The kinds of data that we manage are everything related to users," says Scott. "We literally have access to that data in seconds." Yahoo! tracks "everything that comes in on any ad that's viewed or served up on Yahoo!.

The man )formerly( in the parachute pants talks social media marketing It's a sure bet that MC Hammer didn't go to Disneyland after being honored at last week's Gravity Summit at the UCLA campus in Los Angeles . More likely, the serial entrepreneur went back to the kitchen and whipped up a batch of startups since receiving his Social Media Marketer of the Year award. Always on,

She's not just a CMO, Creative Director and Copywriter; she's also a client Glancing at her resume, it appears that Claudia Caplan has been there, done that: She's been a VP of Brand Marketing at EarthLink, a copywriter and creative director at an ad agency )Mendelsohn Zien( where she handled accounts such as BMW, Carl's Jr. and Dole. She rose to partner of the agency and did strategy work for clients, as well )Monster Energy and Hansen's Natural(.

A look at the premier digital media company, then and now It all started in February 1994. In a Stanford trailer. Innocently enough. Two Ph.D. students decided to build a guide to the web. The goal? Keeping track of their personal interests. Soon the lists that David Filo and Jerry Yang had compiled became too unwieldy, so they broke them out into categories. When those categories became too full, the two denim-clad engineers developed subcategories, and Yahoo! was born.

Email, news, search and shopping are the top "me time" activities for moms Moms are busy. They have jobs, they cook, they clean. They make 85% of the household purchasing decisions. And they can be vocal brand evangelists or detractors . So what do moms do when they find a little time to relax? Yahoo! conducted a survey to find out. Find out the top "me time" activities for online moms after the jump. When moms go online for "me time,

Yahoo!'s top original web program celebrates 500 million streams with a fan sweepstakes Ever miss your favorite primetime TV show and go online the next morning to see what you happened? Most Americans do. In fact, in most months since its launch in 2008, "Primetime in No Time" has been the # 1 online video program in the U.S. "Primetime in No Time" is a daily, original Yahoo! TV program that recaps all the previous night's top TV shows in just three minutes,

Yahoo!'s Blake Irving on standards for making digital advertising better at Ecosystem 2.0 Digital advertising: "You've come a long way, baby." This year more than a third of media consumption will have moved online, with 150,000 digital display ads being served in the U.S. alone every second . That according to Yahoo! Chief Product Officer Blake Irving, who spoke today at the Internet Advertising Bureau's Annual Leadership Meeting, Ecosystem 2.0 , in La Quinta,