The Yahoo! Search team is excited to release the technical specification for Yahoo! Search BOSS v2. We've been hard at work getting ready to launch a new version of BOSS )as we announced in October 2010( and last month we provided further details to help developers prepare for the transition. The Yahoo! Search BOSS v2 API Guide can be found here . It includes: - Information on using oAuth with the new API.

MC Hammer, Domino's, Red Cross and DirecTV discuss real-time interaction with brand fans When it comes to the topic of social media, it's always "Hammertime," as we discovered at the Gravity Summit this past Tuesday at the UCLA campus in Los Angeles. The pop rapper/IRS poster boy/reality star/entrepreneur and, in his latest incarnation, member of the Twitterati, was on and ready to rock the mic about Web 2.

The stars of the search advertising world find their way to Northern California March 8-10 for SMX West Do a search on Yahoo! for "search marketing conference" and at the top of the list will be SMX, the Search Marketing Expo, which is run by Third Door Media and search guru Danny Sullivan. Ten SMXs are held around the globe each year, and the first of 2011, SMX West in San Jose, California , is a mere handful of days away. The Yahoo!

A buck and a hope gets Phil into the "Set for Life Club" At a bodega, or, as we refer to them in Southern California, a convenience store, a blue collar guy named Phil scrapes the cash icons off his Scratcher lottery card like he presumably does every day of his life. Lost in his numbers-revealing reverie, Phil is then elevated through a hydraulic platform that comes bursting out of the ground to push him through the ceiling tile, as a baffled clerk looks on.

Ever wondered if searches for topics such as "stock quotes" are made mostly by people from a high income bracket? Or whether it's only young people who search for "miley cyrus"? Web search engines serve millions of people worldwide - yet, we know very little about who is searching for what, and how they are searching. In a study, recently presented at the WSDM conference in Hong Kong, two Yahoo!

Anthropologist says "Go Gaga" and aim for the latter to ignite fan passion and get action What do Ducati, Lady Gaga, Dunkin' Donuts and the Egyptian protests have in common? On the surface it wouldn't seem a whole lot. Yet each of these entities has cultivated an audience that passionately identifies with its ideology; displays special lingo, emblems and rituals; and can spot an interloper in seconds flat. They have all inspired "social tribes.

A first-ever partnership, search insights, massive reach, mobile spikes and unique content Oscar viewers won't just be huddled around their TV sets this year"increasingly, more of them are going online. In the last several years, Yahoo! Entertainment has seen growing online engagement around award shows. Mobile and web users are not only searching for information on The Academy Awards, The Golden Globes and The Grammys, they are also engaging with unique Yahoo!

By far, email is the thing people do most with their smartphones I only joined the smartphone revolution eight months ago, but it didn't take long for me to realize just how much my new mobile was going to improve the quality and efficiency of my life )the GPS function, which guided my family and me on our east coast trip last summer, was by itself worth every dollar I paid for the device(. As a society, we're all adapting to having a pocket-sized computer with us 24/7,

The state of digital in 2020; social media mapping; audience sharing; protesting for Justin Bieber and more Digital advertising, 2020 Most folks in digital media are afraid to predict what's next in the next six months, let alone the next decade. Not so Jack Meyers, media economist and chairman of the Media Advisory Group. Writing in The Wire, a blog on Business Insider, Meyers thinks that by 2020 digital advertising will reach 40% of the total advertising share .

Yahoo! Advertising Solutions is Science + Art"at just the right scale The video below starts with math for very good reason. Fact is, advertising today is about the numbers more than ever, And Yahoo! scientist R. Preston McAfee's formula to help advertisers run ads when and where they want them to get the best results is a great illustration. But people are more that just numbers in an algorithm. They have needs and desires and, well, soul .

It's a new year, but comScore Media Metrix numbers show that Yahoo! is still #1 Did you visit a Yahoo! site during January? If so, you're one of the almost 179 million Americans who pointed their browsers toward Yahoo!, helping us to rank #1 in the comScore Media Metrix Audience Rank tabulation for the month. That marks a "three-peat" for the Power of Purple, as we garnered that top spot in November and December, as well. Very closely on our tails were,

ACCORDING TO YAHOO! SEARCH DATA, BLACK SWAN REIGNS SUPREME AND THE WEB IS BUZZING ABOUT CO-HOST ANNE HATHAWAY The 83 rd Annual Academy Awards are set to air on Sunday February 27 th . As the world prepares for Hollywood's biggest night, Yahoo! looked at which films and actors are getting the most buzz online in the past 30 days. According to Yahoo! search data, the web is excited about Hollywood's big show: Searches for "when are the Oscars" are spiking on Yahoo!

At Yahoo!, we are always striving to provide our users with answers and not the typical 10 blue links. We got the opportunity to do just that with one of the biggest sporting events in the world, the ICC Cricket World Cup played in India, Bangladesh and Sri Lanka. We wanted to bring relevant information from Yahoo!'s popular Cricket property to your desktop with few simple queries. Yahoo!

This week: partying in Silicon Valley, cookie versus rapper, Red Cross buzz, Twitter ROI and Apple anti-trust concerns Best Silicon Valley dinner party'EVER: Last night's presidential gathering Yesterday, nerds everywhere were green with envy. Most of us didn't get an invite to THE techie meeting of the minds of the year. In a scene out of Mr. Obama goes to Silicon Valley, the president hosted an intimate gathering for the leaders of the "new economy." Facebook,

Yahoo! Network Plus, targeting, video and going beyond traditional ads Yahoo! Director of Global Advertiser Product Marketing, Guy Yalif, has his imprint on nearly aspect of our advertising solutions. Recently, Guy was asked the question, "What does Yahoo! offer advertisers that can't be found elsewhere?" It's not a trick question, nor is it a hard question, and the basic answer could be summed up in two short words: "a lot.

A trio of stories from across the globe shows Yahoo!'s leadership Marketing mavens The U.K.-based magazine Marketing Week has gone the full monty, profiling two of the top minds in marketing. Elisa Steele has been Yahoo!'s EVP and CMO since 2009; Mollie Spilman, our SVP, Global B2B Marketing, joined the team in 2010. Together, this dynamic duo have re-invented the Yahoo! brand and they way we market to consumers and advertisers.

Yahoo! Mail helps mend a couple of broken hearts in a sweet, animated vignette Valentine's Week is the perfect time to spotlight this recent ad for the photo slideshow feature in the new Yahoo! Mail. In the 30-second spot "Lover Come Back," produced by Goodby, Silverstein & Partners, a real-life guy types "I'm sorry" into an email, which then morphs into a quick series of animated memories of the couple's life together. The remembrances start off happy,

Yahoo! CEO Carol Bartz struts our cool new stuff in Barcelona Earlier today in Barcelona, Carol Bartz, Yahoo! CEO, delivered a keynote at Mobile World Congress on The Evolution of the Mobile Internet. She and Irv Henderson, VP of Yahoo! Mobile Products and Connected Devices, provided a demo of Livestand from Yahoo!, a new product we announced last week. Livestand from Yahoo! is a digital newsstand coming soon to a tablet near you,

5 tips for optimizing your auto campaigns for mobile Editor's Note: This post is the third in an ongoing series exploring findings from a recent, comprehensive study undertaken by Yahoo! and Nielsen to discover how people interact with their mobile devices, and the opportunities those findings present to advertisers. Remember the ad, " This is not your father's Oldsmobile ," featuring Melanie Shatner )a.k.a. Capt. Kirk's daughter(? Well,

How Livestand benefits publishers Last week, we announced Livestand from Yahoo! It's a totally new way of delivering magazine-like, multimedia-rich content and advertising on tablets and other connected devices. Last week, we gave you a sneak peek at just some of the benefits Livestand holds for advertisers . But what about us publishers, you ask? Livestand provides an easy way to create and distribute personalized,