Among advertisers, Yahoo! ranks #1, says Advertiser Perceptions Among digital brands, Yahoo! ranks #1 in customer service, according to the research and insights firm Advertiser Perceptions . As part of its Advertiser Intelligence Report for Autumn 2010"a survey of thousands of leading advertisers across the U.S."Advertiser Perceptions found that Yahoo! was the leader among 200 digital brands in the area of customer service.

Mobile advertisers beat the spread this season My father started his own fantasy league in the newsroom of The Sacramento Bee back in 1978 after seeing an article about it in Sports Illustrated . In those days, playing fantasy football meant taking down detailed stats on reams of graph paper and racking up a huge bill from Ma Bell trading players on the phone. Today, with Yahoo! Fantasy Football , it's different.

Find your "doggie" double and save a life Create for a Cause is Yahoo!'s annual contest in which agencies compete to create an ad to promote their favorite charities. Developed in concert with the Ad Council , Create for a Cause lets agencies showcase their creativity while serving a higher calling. For Create for a Cause 2010, our second annual event, Yahoo! upped the ante by inviting agencies to create an ad for their preferred non-profit using the Yahoo!

For many people, a New Year represents a fresh start - lofty New Year's resolutions, commitment to kick bad habits, personal improvement through newfound interests and hobbies, and thus, all new topics to search online. Here's a summary of some of the most quirky and off-the-wall Yahoo! Search queries from the past month. It comes with no surprise that top January searches surrounded diets, exercise and how to quit smoking. What were the top weight loss programs in 2011?

New Yahoo! Study Reveals TV's Future is Online Right this very moment, consumers are watching TV content online. They are also watching online content on their TVs. The convergence of TV and Internet is here, and this creates a clear opportunity for advertisers. To help make sense of this new landscape for brands and agencies, our Yahoo! recently partnered with Ipsos OTX MediaCT, surveying DSL-connected households in the U.S.

New study indicates combined Yahoo!/Bing partnership is increasing its share of U.S. paid impressions and clicks One of the stated goals of the Yahoo! and Microsoft Search Alliance, which began last year in the U.S. and Canada markets and is continuing in 2011 in other markets, was to create a stronger alternative to Google AdWords in the paid search advertising field. The first steps toward making that a reality appear to be occurring,

Yahoo!'s Edwin Wong explains an emerging segment often ignored It's not your father's household. Men no longer pace hospital hallways puffing cigars while waiting for the stork to deliver junior. They don't come home after a long day at the office to bury themselves in the sports page while mom makes pot roast in the kitchen, " Leave it to Beaver "-style. No, today's dads take an active role in the management of the household.

Free webinar reveals how men are playing a bigger role in the home and in purchase decisions What: Digital Dads webinar When: Thursday, February 3, 11:00 a.m. Pacific Time What you will learn: During this free and informative one-hour web seminar, you can: Gain additional understanding about the role dads play in the household and the key categories where they feel most ignored Learn about the differences in the ways that dads and moms shop,

Meet the new boss, creative collaborator and hair-apparent to the Alex Bogusky throne Not too many creative shops could convince a client to craft a campaign around the concept that customers think their pizza sucks. But Crispin Porter + Bogusky isn't your average ad agency: It's sort of a think tank that's really great at making TV commercials. And 13-year vet Andrew Keller is more than newly minted CEO of the Boulder, Colo. and Miami-based shop"he's the heart,

This week: Social unrest, #SOTU, your so-called sponsored life, Hulu as cable and a ridiculously good-looking old friend Best political use of social media by a people: the citizens of Egypt This week, the world once again witnessed the power of social media to organize, mobilize and document political movements . Inspired by the successful revolution in Tunisia,

Just who are these Canadians anyway? For too many Americans, Canadians are just "those nice folks up North," lumberjacks and the creators of a famed school of sketch comedy . But Canada, the world's second-largest country in terms of total area, is a diverse nation of more than 34 million citizens who enjoy a 75% Internet penetration and a higher broadband penetration than the U.S. )58% for Canada vs. 50% for the U.S. according to eMarketer .

Enhancing the creative canvas for online advertisers More space to tell your brand story. Interactive creative that engages, entertains and drives sales. Social, branding and content solutions that will edge out competitors. Yahoo! delivered all this and more to advertisers in 2010. With the launch of 12 ad formats in one year alone, Yahoo! is helping brands and agencies deliver experiences that engage online consumers. Take a look at last year's "dynamic dozen,

Back story of "golden voice" announcer Ted Williams makes this straightforward spot one of January's hottest viral ads Dumb husband brings home a business client unannounced for dinner. Wife improvises by serving macaroni and cheese. Wise kid provides a couple of beyond-his-years snarky remarks. As TV ads go, it's fairly predictable and pedestrian. So why does this Kraft ad have more than a million views on YouTube?

Conference-goers opine on the prospects of Internet TV, 3-D TV, tablets and branded content Emerging technologies are fun to think and talk about, and no more so than at industry conferences, where many attendees get their first and lasting impressions of tomorrow's products today. At the NATPE 2011 conference in Miami Beach this week, our roving reporter asked a random sampling of people for their takes on some of the hottest technologies and innovations.

How Yahoo! Labs helps advertisers Yahoo! might be a fun company, but we're serious about our science. That's one of the reasons we started Yahoo! Labs, and that's why Dr. Prabhakar Raghavan , Ph.D is the head of it. Prabhakar was "doing science" years before the Web was nary a twinkle in Al Gore's eye. He received his masters in electrical and computer engineering from UC Santa Barbara in 1982, and in 1995, he co-authored a book on randomized algorithms .

NATPE attendees recall a variety of tele-tunes, but are reluctant to belt them out The kings and queens of the television and emerging media world have been confabbing in glorious Miami Beach this week for NATPE 2011, the annual conference sponsored by the National Association of Television Program Executives. Given Yahoo!'s position as one of the largest producers of online content )and because we would never turn down a mid-winter visit to Florida(,

Gene Simmons rocks the house at Ad Week Canada, 2011 It got weird. Gene Simmons was the big-ticket keynote at this year's Advertising Week Canada here in Toronto, and he drew what you might call an interesting crowd. The Toronto Star brought "The Demon" to town to speak to Canada's advertising community on the value of personal branding and entrepreneurship. But the event was open to all who could spare the modest $88.50CDN fee.

1( Be bullish The opening gambit at Canada's most exclusive advertising confab occurred at breakfast Monday morning. A couple hundred early risers gathered for coffee and to hear what Canada's big Kahuna ad man, Miles Nadal , Founder, Chairman and CEO of MDC Partners, had to say. And he said a lot, because he seems to like )and enjoy( just about everything, even TV and print. On the supposed death of the 30-second spot: "There's no better way to tell a story,

Top agencies share secrets behind three popular campaigns at Connections LA The crowd at the first-ever Connections LA was not only well-heeled )see the photo gallery below(, but attendees were also well-versed on consumer behavior. Hosted by Le Book, the international reference guide for fashion, photography and advertising, the event brought together industry leaders to help make sense of the changing media landscape.

Meet a digital pioneer who helps clients create conversations that tap into new revenue streams Few agencies have been as intertwined in the DNA of digital advertising as Razorfish. Sixteen years after its humble birth in an East Village apartment, the interactive shop is a Publicis Groupe unit with global offices and a client roster that includes Microsoft, Mercedes, Levis, Carnival Cruise Lines, Intel and Travelocity. The Yahoo!