Yahoo!/Nielsen study offers tips for improving mobile dining campaigns Take my order: Click-to-call is one of the best ways to get in touch with mobile diners. Editor's Note: This post is the second in an ongoing series exploring findings from a recent, comprehensive study undertaken by Yahoo! and Nielsen to discover how people interact with their mobile devices, and the opportunities those findings present to advertisers. Read the first installment, "Mobilize Boredom.

This week: Coupon winner, Quora questions, Mark by Mark Zuckerberg, defaming Love and the White House 1. Best viral coupon'ever: LivingSocial and Amazon Never been much of a coupon-clipper but this week there was one offer that caught my eye. LivingSocial offered a $20 Amazon.com gift card for $10 and in 24 hours 1,378,938 were sold . That works out to 80 vouchers per second and $13 million in revenue" making it the most successful online coupon on record .

We've updated our Sketch-a-Search app! Now you can search for restaurants serving specific menu items within a sketched location on the map. See more about the updates here .

High-end job site makes its professional point by bringing sexy back to job ads Sex sells. But this advertising strategy is not generally employed to pitch the services of professional job boards. Monster.com and CareerBuilder tend to focus on career aspirations, current-employer dissatisfaction or, inexplicably, chimps. In a pair of over-the-top, lascivious 30-second spots, TheLadders.com, a fee-based careers site, tosses out these tactics and showcases skin"along with wit,

Josh Rose shares his thoughts on tech trends, the new VW campaign and partnering with Yahoo! At CES 2011, we were lucky enough to catch a panel on advertising, moderated by Josh Rose, Digital Creative Director at Deutsch Los Angeles. His insights were often more articulate than those of the panelists that he interviewed. So we asked him to share his thoughts on CES, creativity and Yahoo! with our readers. He graciously agreed to a video Q&A and we roamed the halls at CES,

Join us in Toronto next week for research, recon and rock 'n roll Two words: Gene Simmons. You know him: The tongue-lashing lead of the now-classic glam-metal band KISS; "The Demon;" star of A&E's reality show " Gene Simmons: Family Jewels ." Simmons is just one of the headliners at Ad Week Canada , which takes place in Toronto )with events in other Canadian locales( January 24 through 28.

What users are doing on mobile devices while watching TV Yahoo!'s recent Mobile Shopping Framework Study revealed that 86% of mobile Internet users are using their mobile devices simultaneously with TV viewing. A quarter of them say that they browse content related to what they are watching, which presents a compelling opportunity for content providers and advertisers alike to complement the viewing experience on the mobile platform.

Extend your reach, target your audience and enhance your brand Visitors to Yahoo! watch some 745 million videos each month. With tons of creative options and precision targeting and analytical tools at your disposal, Yahoo! can help you reach the right audience at an unprecedented scale. But how to get started? This video tells all. For more, visit Yahoo! Advertising Solutions and contact your Yahoo! Account Representative.

Yahoo!'s Graham Harris explains Simply put, Yahoo! Digitorial is one of our new Custom Content Ads, offering a highly flexible, creative experience. It brings audiences and advertisers together by combining interesting, relevant content with brand messaging. OK, sounds good. But what does that mean ? What does Yahoo! Digitorial look like? Creative case: J.C. Penney For the holiday shopping season, retailer J.C. Penney opted to use the Yahoo!

ComScore's latest report has female-friendly findings for Yahoo! Audience Measurement ComScore's U.S. audience measurement report is just in for December 2010, and the theme for Yahoo! is "I am woman"hear me )virtually( roar." Our Shine property grew its audience 49.9% to 29.6 million visitors, a boost that correlates with the female-centric magazine's migration to comScore's unified methodology last month. As a result,

Major national department store uses display ad solution to realize a 5X return-on-ad-spend Some consumers only shop online, rarely setting foot inside a store. Others still like to touch purchases before they buy. Both groups, however, have something in common: They use the Internet. However, up until recently, retailers could only track the e-commerce impact of their online advertising programs"which represents less than ten percent of total sales. Enter Yahoo!.

Yahoo! data decodes an overlooked demographic with a growing impact on the family's dollars Plop a man whose biological clock is ticking into a slow economy and add a twist of emerging technology. What do you get? The Digital Dad, a consumer with unique purchasing triggers and a growing responsibity to spend beyond Budweiser and Craftsman tools. Yahoo! Research identifies the species in "Digital Dads: I'm Not a Subsegment,

Stats from the Yahoo! Digital Dads study challenge some "old wives' tales" about husbands Perception: Men don't "do housework." Reality: A staggering share of Digital Dads say they are the prime person in their home responsible for domestic chores. Half )51%( say they are the family grocery shopper, while four in ten )41%( say they handle laundry duties. Many men also report that they handle cleaning )40%( and cooking )39%( tasks.

Top blogs, measuring success, funny hashtags, Facebook addiction and a press release that's actually amazing 1. Best ten bookmarks for the new year Our favorite blog with a jungle theme , Social Media Explorer , has released its finalists for top ten social media for 2011 . Ahem, we're still getting over the fact that we didn't make the list. But we always appreciate a handy dandy list of new resources.

A more feminine Super Bowl; Yahoo! Connected TV; friends, money and Facebook; logo gos vs. no-gos and more This Super Bowl is one for the ladies According to an article by David Kiefaber on AdFreak, this year's Super Bowl ads and pageantry will attempt to appeal to our feminine side. "First off," writes Keifaber, "the Black Eyed Peas will perform at halftime, instead of a classic rock band chosen at random from the Rock 'n Roll Nursing Home. Second,

New online Yahoo! Sports magazine plays to fans who live and die with their teams The morning after Monday's BCS Championship Game )congrats, Auburn fans(, my ten-year-old son lamented, "There won't be another college football game for a long time." I definitely shared his pain. When we sports fanatics aren't being taken to the heights of nirvana or the pits of despair by our teams' performance on the field,

Webisodes promote V-Dub autos with the offbeat humor of SNL's Bill Hader Volkswagen's commercials have long been some of the most memorable in the auto space )my sons use the " red one'blue one " series as an excuse to punch each other in the shoulder(. That tradition continues in a new series of "Inside the VW Academy" webisodes,

The Yahoo! and Microsoft Search Alliance team has reached yet another important milestone today. As planned, we are moving forward with the global transition of certain Yahoo! Search back-end functions to Microsoft's search platform, and have just completed this process for organic search in Australia, Brazil and Mexico. This news is another step forward for the Yahoo!

With another holiday shopping season behind us, you're likely well aware that shopping for the perfect gift can be an overwhelming challenge. Yahoo! Search wants to make shopping enjoyable and empower people with useful information to make an educated decision. To better understand how search plays a role for some shoppers, we set out to answer the question: How are people who use search as part of their shopping process different from other shoppers? Yahoo!

The top 10 searches of 2001 provided a telling snapshot of the times. Yahoo! users wanted to know about file sharing, car racing, and taxes with queries for Napster , NASCAR , and the IRS taking positions No. 4, No. 9, and No. 10. The most poignant entry on the list, World Trade Center , captured a national tragedy in just three words. Its placement at No. 6, shows just how hungry searchers were for details, information, and insight on the events of 9/11.