Recent enhancements to adCenter's conversion-tracking capabilities will help you discover which ads work best This is the latest in a series of articles that explains how Microsoft Advertising adCenter differs from Yahoo! Search Marketing. They're intended to help Yahoo! advertisers prepare for the upcoming transition and become familiar with adCenter. One important component of paid search marketing is tracking conversions.

Ready for another earnings season? Yahoo! Finance Search is introducing a new feature for investors on the prowl for next big investment opportunity. When you enter tickers or company names in the search box, you may now find a new "Related Tickers" module in the left-side of your search result page for select queries. This new feature suggests up to 10 related tickers we think you might be interested in,

There's no doubt that the Search landscape is changing dramatically. However, there are many different perspectives about how it is changing and what those changes mean to advertisers, investors, and ultimately to consumers. With products like Google Instant in the market, it's more important than ever to understand how third-parties measure search queries and be judicious in how we use their numbers. We all know that if statistics and metrics are not used correctly,

How your Yahoo! account balance will transfer, and final tips to help ensure a smooth transition This week marks an important milestone, as we have begun to shift ad serving for Yahoo! Search Marketing over to the Microsoft Advertising adCenter platform. This means that some of your traffic from Yahoo! is now coming through your adCenter account, rather than your Yahoo! Search Marketing account. The ad serving transition is expected to be completed by the end of October.

Expect short-term fluctuations in traffic volume in both your YSM and adCenter accounts Yesterday, we announced plans for the upcoming transition of Yahoo! Search ad serving to Microsoft Advertising adCenter in North America. We wanted to provide you with an update on our current and upcoming testing activities, as the testing of ad delivery from adCenter to Yahoo! Search has been occurring for a while. The Yahoo!

Following up on our announcement of new Yahoo! Search enhancements , I'm excited to tell you more about how you can use our new Yahoo! Image Search . As we mentioned, we now feature slideshows as a part of Yahoo! Image Search results with a cool "theater mode" experience for you to sit back and enjoy images. You will see collections of top images from all of Yahoo!'s great content sites packaged as slideshows on various relevant topics.

Most of us start our internet sessions with a web search. On smartphones, however, most people start their web browsing activities by first opening a favorite app. One of the reasons people love their apps is that they offer concise and actionable information through an interaction experience that is uniquely mobile. At Yahoo! Search, we've learned from user behavior on mobile search and taken a new approach to understanding what you need when you're on-the-go.

We are pleased to announce new details about Yahoo! Search BOSS. Early in 2011, BOSS will transition to a paid model and we will round out the new version with monetization options and advanced security access )oAuth(. In 2008, Yahoo! launched BOSS )Build Your Own Search Service( to provide developers a way to leverage Yahoo!'s search infrastructure and foster innovation. The BOSS API currently connects to Yahoo!'s search infrastructure to allow individual developers,

Gear up for the gift-buying season Margaret wants a pony. Johnny wants a fire truck. Quincy wants an iPad. People want to give their loved ones the best during the holidays. How do you market to all of them, and when, online? Learn how by attending a free one-hour webinar. Get the full run-down on how to optimize your holiday marketing campaigns with Yahoo!'s free 2010 Holiday Shopping Webinar, Thursday, October 7 at 11:00 a.m.

Today Yahoo! Search is launching the first in a series of search enhancements that will bring you more news and more entertainment in one place. You saw a preview of some of these features last month - today we are rolling them out with even more updates that build on Yahoo!'s recent contextual search innovations such as the " Infinite Browse " module on Yahoo! News. This video demonstrates the new and improved news and entertainment shortcuts on Yahoo! Search.

This week research scientists at Yahoo! Labs published a paper in the Proceedings of the National Academy of Sciences that examines the possibility of using web search data to predict consumer behavior. Their results have captured the public imagination and the attention of more than a few media outlets, including Technology Review , ARS Technica , Reuters and the BBC . Today, study co-author Sharad Goel shares his thoughts on the team's conclusions.

September brings the beginning of school, the beginning of autumn, and the beginning of the fall TV season. Here at Yahoo! Search we've spent the month serving up answers to questions about all of these 'and more. The opening of the school year brought students back to their computers with requests for guidance about everything from science fair projects to thesis statements .

How to set distribution settings and blocked domains once you've transitioned to adCenter This is the latest in a series of articles that explains how Microsoft Advertising adCenter differs from Yahoo! Search Marketing. They're intended to help Yahoo! advertisers prepare for the upcoming transition and become familiar with adCenter. Once Yahoo! Search ad serving transitions to adCenter, which we expect to start in mid-October and complete by end of October,

3 key steps to take before all traffic transitions to adCenter In just a few weeks, Yahoo! Search Marketing advertisers will be using Microsoft Advertising adCenter to manage search marketing campaigns on both Yahoo! Search and Bing. To help ensure that you're ready, it's time to take a fresh look at your keyword and ad strategies.

At Yahoo! we are constantly enhancing the search experience to help you find answers, discover new content, and get things done online. This fall, we're making one of our most significant updates to Yahoo! Search to provide new experiences on the search results page and across the Yahoo! network. Today we're giving you a sneak peek at just a few of the enhancements coming to Yahoo! Search. With more searches than ever for information-rich topics like music, movies,

While many have suggested that innovation in the search experience is waning, we celebrate industry enhancements that build upon past innovation. As reminded by Search Engine Land , the notion of predicting a given user's intended search was first introduced by Yahoo!'s "Instant Search" feature in 2005. We )and Instant Search( were ahead of the curve, and users let us know it. At that time,

Earlier last month we told you about our testing of a content exploration module that we call "Infinite Browse" internally. We've rolled out the module in the past week and have seen a significant increase in user engagement on news article pages. We've improved the design of the module since you've seen it in our testing phase, displaying all related content right on the module and using a scrollable carousel-style design.

Attend a free online webinar Sept. 16 to learn more about moving your account to adCenter As you may already know, all Yahoo! Search Marketing advertisers will soon be transitioning to the Microsoft Advertising adCenter platform, and they can initiate their transitions right now in the Yahoo! account interface. We realize that some advertisers may have uncertainty about taking this step, or just have questions they'd like answered.

Yahoo! Search continues to roll out innovative features to make entering queries easier, and we've just added a new feature for the Yahoo! Taiwan )Yahoo! Kimo( and Yahoo! Hong Kong search box. You can now hand-write queries on the writing panel next to the search button in either traditional Chinese or English. Typing search queries in Chinese can be challenging especially for new computer users because it requires memorizing Chinese character mapping rules.

We're counting down to find out who will take home a Moon Man at the 2010 MTV Video Music Awards on Sept. 12, 2010. This year, Yahoo! is partnering with MTV to launch " Behind the Lens ," a video hub where you can see this year's nominated videos with pop-up Flash overlays that help you discover information about the music artist and music video. As you watch the music videos, keep an eye out for the pop-up search boxes on the right side of the screen. Watch B.o.B.