Yahoo!'s Seth Dellaire offers three strategies on MediaPost.

An online bonding experience for cats, owners and Friskies, too.

Today we're announcing schema.org , a new initiative from Yahoo!, Bing, and Google, to create and support a common set of schemas for structured data markup on web pages. With schema.org, webmasters and developers can learn about structured data and improve how their sites appear in search results on Bing, Google, and Yahoo!. Information and tips are available on schema.org ,

Join Yahoo! at Internet Week NY 2011 for the PROVOKE Summit.

A creative canvas that will make your ads rock.

But you can continue to get search marketing content at the Yahoo! Advertising Blog The English poet Geoffrey Chaucer is widely credited as coining the phrase "All good things must come to an end." So it is with this blog, which will be shut down at the end of the month, on May 31, 2011. But in Internet parlance, this represents merely a redirect, not a 404 Error. Our blogging attention these days is squarely on the Yahoo! Advertising Blog ,

Join us for hot tips and cool experiences in the Big Apple next week.

This week: Twitterdeck, Zynga preparing for IPO, socializing Toyotas, Facebook Music and social media success.

To help marketers create more meaningful connections with this audience, Yahoo! and Digitas Health partnered on a new study called "Health Styles of the 40-Everything." Find out the five key findings we uncovered.

All the news that's fit to pixel.

Industry-wide effort offers users more control of the ads users see on Yahoo!,

Shine's custom program gives moms a splashy new resource for ideas, recipes, and tips.

Internet now more trusted than TV, Yahoo!-Universal McCann study says You may have read our recent post by Yahoo! Insights specialists, Edwin Wong and Ashmeed Ali, on how the Internet has changed the way people shop. That post was based on a recent study by Yahoo! and Universal McCann, called "The Long and Winding Road: .

Word-of-mouth is one key to modern marketing, says a new study by BzzAgent.

[To heck with] digital! )Not really(.

Be a Better Advertiser with the New Yahoo! Web Analytics.

"Paid, owned and earned" are the future, says VivaKi's chief strategy officer.

Search and display advertising work together in driving consumers through the purchase funnel. This is particularly true in retail. Find out the five key drivers of retail searches, and which one comes out on top.

All the advertising news that's fit to pixel.