Five reasons to use display advertising Lots of new publishers turn to contextual advertising when they first start advertising on their web sites, because it seems like the easiest way to start. But if you ignore display, you're ignoring a way to make money with your sites. Contextual advertising is an easy way to start, but using display advertising can be just as easy. Here are five reasons why display could be right for you. 1.

Gotham to host SES expo and conference O Manhattan, home of skyscrapers, the Yankees, Woody Allen, Broadway, The Statue of Liberty, hip hop and most importantly, Manhattan clam chowder! Next week, from March 17 )St. Patrick's Day( to March 20 )Spring Equinox(, Manhattan will also be home to the Search Engine Strategies Conference and Expo . SES NY 2008 features presentations and panel discussions that cover all aspects of search engine-related marketing. Yahoo!

Tear yourself away from The Madness for a few minutes to take a closer look at your keywords in light of the upcoming minimum bid change It's March, and all across this land of ours, people are hard at work on their computers, trying to figure out'who could win the NCAA basketball tournament. Is Davidson for real, is UCLA the team to beat"or is it Tennessee , North Carolina , or some fabled " Cinderella " team? Yahoo!

Try the new Ads for Adobe PDF Powered by Yahoo! service The Ads for Adobe PDF Powered by Yahoo! service that we first mentioned in November is up and running. This beta program offers publishers a great opportunity to monetize PDFs with contextual, text-based ads next to your content. So just how do you get an ad in a PDF? Ads will be displayed in a panel adjacent to your content, so that they don't disrupt the viewing experience. Every time the PDF is viewed,

The enhanced Add Keywords feature can help you power up your search marketing campaigns The crux of a generator is to produce power. Massive generators provide electrical power for cities. Portable generators power your campsite or tailgate party. A guitar amplifier generates sound for your guitars whether you're soloing or playing power chords. In your search marketing campaign, relevant keywords help drive traffic,

One advertiser's experience can help you set up your budgets right One of the reps on our Customer Solutions team recently took a call from a new advertiser, who had run into a roadblock that left him perplexed. Apparently he awoke one morning at 3:00 a.m., his brain churning with an idea for a campaign for a product he sells on his site. He jumped on the computer to set up the new campaign, picking keywords, writing ads and setting bids.

We've been working hard all winter long, and today, we've rolled out an update to Yahoo! Maps that delivers a number of improvements including; new neighborhood data, expanded worldwide coverage, and stylistic improvements. Some of the improvements you might notice as you test-drive our updated Yahoo! Maps include: New Neighborhood Data at lower zoom levels with: > 300 cities with new neighborhood data added throughout North America, from Palo Alto , to Chicago ,

The race to the White House is on " and also online! Presidential candidates are turning to social media because that's where many potential voters are. For publishers, these social media users are your potential site visitors, so it's good to know how the candidates are reaching them. Augmenting their traditional media efforts, candidates for the 2008 Presidential election are also using various forms of social media, from blogs, message boards, podcasts,

Hear from Yahoo! experts in Santa Clara, CA this week Whether you're a seasoned search marketing pro or a new advertiser taking your first search marketing steps, Search Marketing Expo - SMX West promises to deliver great value for those attending the conference this week, February 26-28 at the Santa Clara Convention Center. SMX West has designed some stellar sessions to help firm up your search marketing goals. For the newbies,

Minimum bids no longer fixed at $.10 for Sponsored Search If you go to any auction, whether it's Sotheby's, eBay or your rural county's hog auction, there's usually a reserve price )or minimum bid( set according to what is believed to be the minimum value of the product. It's their way of making sure that no one walks away with a cheap Van Gogh just because people aren't lifting those paddles fast enough. Following the auction model,

How to drive revenue from the ads on your site As a publisher, it's important to know how to optimize your web site to help drive better traffic. This can help drive up your program earnings which is enough motivation for most publishers. Last year, Yahoo!'s Cody Simms and Amit Paunikar wrote in a great four-part series on this blog about various optimization practices.

Excluded keyword limits have increased from 50 to 250 to help relevance Although the word "excluded" may sound negative, especially if you were someone who was left out of the prom, the Excluded Words feature is definitely a positive when you need help blocking unwanted searches you believe may not be relevant. )And yep, excluded keywords are also called negative keywords"but they're still positive.( If you're using the Advanced match type,

Yahoo! congratulates Outrider on winning the 3rd Annual Searchlight Award If you ask us, the biggest election story last Tuesday was not the Obama and McCain landslides in the Potomoc primaries, but rather, the election of this year's winner for search marketing excellence. Outrider , the search unit of Group M, was awarded the Searchlight Award for 2008 on a snowy, blustery day at the Time Life Building in New York City.

'and how to pick one Editor's note: A while back, we told you about our purchase of Right Media , creators of the Right Media Exchange, but you still may not be sure why we bought them or even what they do. At Right Media, they get asked these questions every day. Now that they are part of the Yahoo! family, we thought we'd have them tell you in their own words. You're probably aware of what a stock exchange is"or at least aware that it somehow controls your destiny.

One of the most requested updates at the Yahoo! Developer Network is to upgrade the Maps API's to support Actionscript 3. In fact, over 500 of you have voted for this , and your wish is our command. Starting today, you'll now be able to work with a native AS3 mapping component , brought to you by our own Zach Graves, Yahoo! Maps and the YDN. Highly compact at only 30kb, this component won't weigh your widget down,

They say it's the login page to your account? Make them prove it At some point, there's a chance you may receive an e-mail that looks like it came from Yahoo!, taking you to something that looks like a Yahoo! Search Marketing login page, but something's'not quite right. It could be a "phishing" attack from someone who is trying to duplicate a Yahoo! page in order to get your user name and password to hijack your account. To help combat these phishing scams,

Beginning today, Yahoo! Web Hosting has gone "unlimited" Editor's Note: If you have a web site or want to build one"and since you're reading a blog about online publishing, we're guessing that's probably the case"Yahoo! has good news for you. Starting today, our colleagues in Yahoo! Small Business are offering unlimited disk space, unlimited bandwidth and unlimited email storage to their web hosting customers. Yahoo!

Five tips to make Valentine's Day shopping sweeter for your site With Valentine's Day just around the corner, people's thoughts are turning to love. Immediately after that, they turn to the'Internet? Yep, and that's where you come in. With searchers heading online to find the perfect Valentine's gift, now's the time to create Valentine's Day campaigns, or add Valentine's copy to your existing campaigns.

It's the start of 2008 and it looks like online social media is still going strong. If you haven't heard of social media and social networking sites by now, don't be embarrassed - you might already be a user. Sites such as Digg, MySpace, Flickr , Facebook, del.cio.us , Wikipedia and Reddit are just a few examples. Blogs can also be included within the social media mix. "Overall visits to a group of 53 leading social network sites were up 4 percent year over year,

Get your search campaigns"if not your love life"in order My first real Valentine's Day was in eighth grade, when I torpedoed my three-week-old relationship by giving my girlfriend perfume instead of chocolate. Since then, I've been on the lookout for good V-Day advice"such as, I don't know, that you shouldn't tell your girlfriend that chocolates will only make her fat. Our Yahoo!