Brand is as brand does-not just what it says.

New features for consumers, new opportunities for advertisers.

YAHOO! REVEALS PROJECTIONS FOR THE WINNER OF AMERICAN IDOL SEASON 10 While Yahoo! Search data shows Lauren Alaina as the fan favorite, Yahoo! Music's American Idol expert explains why Alaina could lose the title to Scott McCreery As in years past, Yahoo! Search can often indicate a favorite in American Idol contestants. Searches on Yahoo! for "who will win American Idol" have spiked 178% this week as fans look for a projection. Yahoo! looks at geographic searches,

New features for consumers, new opportunities for advertisers.

Free session offers advertisers tips on navigating from impression to purchase, May 26.

Free online session helps advertisers be more efficient, May 25.

Retailer Belk chooses Yahoo! to help update its image with new rich media mash-up ad.

Five questions for Duncan Watts, a principal research scientist at Yahoo!.

How to take user personas to the next level.

Searches for Oprah are up 56% this week on Yahoo! as The Oprah Winfrey Show comes to a close. The TV talk show host, media producer and billionaire is not only a catalyst for change, but also a catalyst for online buzz. The Oprah Effect. With 25 years of addressing hard-hitting issues under her belt, Oprah has earned an amazing amount of credibility with the public. Anytime Oprah gives her stamp of approval, people take note. Searches on Yahoo!

All the advertising news that's fit to pixel.

Find out what kinds of digital tools today's consumers use throughout each phase of the new purchase process.

Memorial Day weekend, the official kick-off to the summer travel season is just around the corner and Yahoo! Travel ) http://travel.yahoo.com ( is revealing consumers' top searched trips and tips for summer fun. Increasingly Empty Pockets? With much of the country experiencing record high prices at the pump, consumers are preparing for a long summer of increasing gas prices and seeking advice online about how to avoid taking a hit to their wallets. Recent searches on Yahoo!

Dead men do tell tales-in rich media-and break records.

For savvy shoppers with digital tools at their fingertips, the purchase process has become akin to playing a game. Find out four key insights from a recent Yahoo! study on how digital has changed shopping.

Why agencies like Team Rubber, Relativity Media and Wieden + Kennedy are turning to parody.

Fun spot shows that-no matter your speed of life-they've got the right car for you.

A new Ad Land cartoon from David Jones.

Available now for the Yahoo! Homepage and video Yahoo!'s interactive Smart Ads combine the best of two worlds: a splashy canvas for brands, and performance that rivals search. With today's launch of Smart Ads for Homepage and Smart Ads for Video, brands will now have even more visibility. Smart Ads combine multiple elements in one .