Lee Odden sparked an interesting debate on his blog about the terminology used to describe our industry. Check it out to share your opinion on whether to call it Internet Marketing, Online Marketing or Web Marketing.

A special congratulatory shout out to Lee Odden of TopRank, who inspired an entire chapter on social media marketing for SEO & PR. Wiley just announced the launch of the new book, "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus," and yep, our very own Heather Lloyd-Martin was among the expert interviewees! Read the key takeaways and unique perspectives on the TopRank Online Marketing Blog.

Thanks to Jane Copeland, a search marketing consultant at SEOmoz.org, who wrote an in-depth article on social media. I found this really useful & worth sharing. Read the blurbs on 30 different sites that fit the Web 2.0 description. It takes some of the guess work out of which site does what, for whom and how.

Looking back on some of my SEO gigs, it occurred to me that a majority of folks don't take advantage of what I think is a major factor in the overall SEO success. And that's making sure you're speaking )or writing( to people in all 5 phases of the sales cycle. But there's more to it than simply writing content for all 5 phases. When you're writing pages for different audience mentalities, it stands to reason that you'll need to research keyphrases differently, too.

In one of my last posts, I promised you more American vs. Canadian translations. So here they are"you can add these to your fund of trivia! American = Canadian 10th grade = Grade 10 Knock on wood = Touch wood Beating a dead horse = Flogging a dead horse Get lost! = Take off!

Writer Ken Kesey once said, "I like being a famous writer. Problem is, every once in a while, you have to write something."If you ask any copywriter at any stage in their career, I'm sure you'll find that they can relate. No matter how good you are, or good you think you are, there will come a time where writing seems like the most horrific, mind-bending, labour-intensive task on the face of the earth. And the longer you stare at a blank page,

Three reasons why writing for the Canadian audience is different. Oh, America. Why does your copy dis your neighbours to the north?Many US-based companies are under the impression that American English is the same as Canadian English. While there are some similarities, the dialect is quite different. And so are the spellings. Not to mention that my fellow Canadians aren't keen on U.S.-based sites trying to sell something in their language.