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Author: Alan Johnson


Result 1 - 15 of about 15



The GYM Triangle - Strictly Business
Sunday, June 8, 2008, 11:08:22 GMT by Alan Johnson
When referring to the Google - Yahoo! - Microsoft triangle , one thing is certain: there will always be complaints: people complain about Google's domination, about Yahoo!'s services, about Microsoft's business practices and the list could go on and on. And, while everyone has the right to complain, one thing needs to be mentioned: these companies don't have to be fair! So Google is dominating the search industry?
author: Alan Johnson
publisher: Marketing Pilgrim

Microsoft and Live Search - When the Rich Get Desperate
Monday, May 26, 2008, 13:39:50 GMT by Alan Johnson
There's no need to beat around the bush: what do you, as an Internet user, think about when someone mentions the word "search"? You most likely think about Google and, why not, Yahoo! may also be on your mind. Microsoft's Live Search has started out as something they considered extremely promising but, unfortunately, things didn't exactly turn out the way these folks would have liked them to. Let's face it: as far as search is concerned,
author: Alan Johnson
publisher: Marketing Pilgrim

The Real Google Killer
Saturday, May 17, 2008, 18:45:29 GMT by Alan Johnson
No matter what your attitude towards the Google-Yahoo-Microsoft triangle may be, such a title definitely makes you ask yourself a few questions. "The Real Google Killer", no question mark? Nope, not this time. Yes, the real Google killer is out there and it's only a matter of time until the inevitable occurs. Am I referring to Microsoft? Even if they'd be willing to invest a pretty penny in order to make that happen, they don't have what it takes at this point.
author: Alan Johnson
publisher: Marketing Pilgrim

Does Microsoft Expect to Be Believed?
Saturday, May 10, 2008, 16:59:46 GMT by Alan Johnson
I'm sure it comes as no surprise that everyone and their dog is talking about the fact that Microsoft is "officially" not interested in Yahoo! but it this actually a scenario people believe? Given the way things have unfolded up until this point, I'd definitely say that it is not the case. Basically, we have two big companies playing cat & mouse and that's about it. As I've mentioned on one of my previous guest posts here on MarketingPilgrim, we have two companies,
author: Alan Johnson
publisher: Marketing Pilgrim

Google vs. Microsoft - Who's the Bad Guy?
Sunday, May 4, 2008, 17:13:28 GMT by Alan Johnson
A recent article here on MarketingPilgrim, which referred to an interview with Eric Schmidt, where he basically saw Microsoft as the "evil" company the knight in shining armor )since Google's CEO was being interviewed, I'm sure it's clear who he sees as the "knight in shining armor"( needs to protect us from gave me the idea for today's post Obviously, the opinion in question is anything but objective, but it does make us wonder: who exactly is the bad guy?
author: Alan Johnson
publisher: Marketing Pilgrim

Alan's Angle - The Battle of the Earnings Reports
Saturday, April 26, 2008, 20:08:57 GMT by Alan Johnson
The Microsoft and Yahoo! Q1 earnings reports represent important variables which need to be taken into consideration, so that analyzing them for a moment is definitely a must. It's only natural that these earnings reports as well as the reactions of the two companies leave a lot of room for interpretation and, once again, we can indeed say that the week was anything but boring. The folks over at Yahoo! do seem to have an edge thanks to their Q1 report which, let's face it,
author: Alan Johnson
publisher: Marketing Pilgrim

Alan's Angle - Who Dares to Mess with the Big G?
Saturday, April 19, 2008, 12:20:32 GMT by Alan Johnson
An extremely interesting weekly highlight definitely has to be the Google - comScore drama and, given the way things have unfolded, it's clearly something worth looking into, as it illustrates how everything can )and, in most cases, will( backfire if you "dare" to mess with the big G. Everything started with comScore's 1.8% paid click growth for the first quarter announcement, which has naturally generated quite a bit of buzz.
author: Alan Johnson
publisher: Marketing Pilgrim

Why Writing for Spiders is the Least Sticky Strategy of All
Wednesday, April 16, 2008, 17:42:30 GMT by Alan Johnson
By Alan Johnson Are you writing for )search engine( spiders? Take a quick look at this copy: This article provides free writing tips, so be sure to check out this free writing tips article if you are interested in free writing tips. Does that writing style sound familiar? I'm sure anyone familiar with search engine optimization and SEO copywriting realizes that an article with such an "introduction" is )desperately( optimized for the term "free writing tips.
author: Alan Johnson
publisher: Copyblogger

Alan's Angle - The GYM Triangle
Saturday, April 12, 2008, 14:23:14 GMT by Alan Johnson
Nope, it's not something which helps you stay in shape: I am, of course, referring to the Google-Yahoo!-Microsoft triangle which dominates everything which has to do with news and it definitely seems that things are not about to change. I liked the way Andy has analyzed the similarities between the GYM triangle and soap operas . After all, soap operas are all about illustrating how people can go from hating each other to becoming close friends, from enemies to lovers, right?
author: Alan Johnson
publisher: Marketing Pilgrim

Alan's Angle - April Fool's Day, 365 Times a Year?
Saturday, April 5, 2008, 18:46:10 GMT by Alan Johnson
Having gone through more than a few of the industry's April Fool's Day posts, I have come to quite an interesting conclusion: as far as the Web is concerned, we are actually celebrating April Fool's Day 365 )366( times a year. Let's face it: nothing should surprise us nowadays. "Google is conquering space!", it sounds like a fairly decent April Fool's Joke, doesn't it? But guess what: it's not a joke,
author: Alan Johnson
publisher: Marketing Pilgrim

The Art of Blogging: Business or Pleasure?
Friday, April 4, 2008, 13:45:37 GMT by Alan Johnson
Nowadays, everyone seems to think that making money as a blogger is a piece of cake. A lot of people make the mistake of starting out by picking a niche they are not exactly passionate about simply because it pays well. In other words, they are just in it for the money and somehow consider this a sound business model. It's easy to show up day after day if the pay is good, right? No Pleasure, No Gain Sorry to burst your bubble there, but you couldn't be more wrong.
author: Alan Johnson
publisher: Copyblogger

Alan's Angle - Will Google Reap Rewards or Face Consequences?
Saturday, March 29, 2008, 23:54:30 GMT by Alan Johnson
If I were to only use one word to describe Google's decisions, it would have to be "controversial". As the industry's biggest player, it simply comes with the territory and results will, in the end, speak for themselves. Unfortunately for Google, comScore's numbers don't exactly paint an all that optimistic picture this week, with their February click growth being down 3% compared to January and up )only( 3% compared to February 2007.
author: Alan Johnson
publisher: Marketing Pilgrim

Alan's Angle - Can We Blame Yahoo! for Hoping?
Saturday, March 22, 2008, 05:48:38 GMT by Alan Johnson
Yahoo! has definitely been the most active player this week and, as far as their announcements are concerned, I'd label one of them as " entertaining ", yet two as " quite interesting ". I have found their optimism this week to be extremely entertaining since, let's face it: given the current state of the US economy,
author: Alan Johnson
publisher: Marketing Pilgrim

Alan's Angle - From Words to Action
Saturday, March 15, 2008, 18:00:00 GMT by Alan Johnson
The fact that Bebo was sold for $850 million )a surprisingly low amount according to most analysts out there( to AOL definitely represents the highlight of the week, and that makes one wonder: where on Earth have the other big players been? If we take MySpace as an example, a company which was also sold way below what it was worth if we take its potential into consideration )the folks over at News Corp are most likely congratulating themselves for their decision each day(,
author: Alan Johnson
publisher: Marketing Pilgrim

Alan's Angle - Are Google Competitors Throwing in the Towel?
Sunday, March 9, 2008, 14:17:40 GMT by Alan Johnson
If you were to stop for a moment and take a look at the market, it could definitely seem that things stand this way. After all sorts of scenarios regarding possible mergers, after all of the controversy generated by the possibility of Google finally having a decent competitor, what do numbers tell us? The answer: 66%, Google's February market share )US(. It seems that, no matter how hard competitors were to try, Google's position seems untouchable.
author: Alan Johnson
publisher: Marketing Pilgrim


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