Do you expect paid search software to be a paid search manager? Are you looking to buy bid management software or going by a checklist? Is your taste too expensive? Do you not understand the setup process? Learn how you can avoid these mistakes.

At every stage of the process, your goal is to exclude the people who are never going to convert, thus saving money. Simply adding negative keywords isn't enough. You need to understand the full breadth of ways to exclude bad prospects.

Looking for fresh ideas on landing page testing? Do you have $157? If so, you can try all these tools. Yes, all. A single landing page that increases your conversion rate 20 percent would pay for your investment immediately and for months to come.

Google's privacy policy revisions and the continued expansion of Google + are part of an important trend in paid search: targeting ads to people, not just search queries. The more relevant the ads, the more satisfied users, the more clicks on ads.