The Google AdWords search partner network is fantastic and terrible. There is good quality traffic to be found, but Google hates you knowing what's going on. Not every site will work well, and it's tricky )not impossible( to know how to optimize.
Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Learn how to keep your reporting brief but helpful by focusing on key factors and employing some dos and don'ts.
AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for you as search. Here's everything you need to know about bidding, optimization and much more.
Red Herrings abound when you're looking at your AdWords data. Information overload is a risk. The last thing you want is to see a relationship between a couple of your PPC metrics, make a decision, and later rue that you didn't investigate further.
People use the Internet in funny ways. Ever looked over somebody's shoulder when they perform a search? Ninety percent of the time )I made this number up, but it's a lot( you'll think that they're searching in a stupid way. Some people will put .
