On the heels of a New York Times article on the subject, the McCain campaign over the weekend, primarily in the person of Governor Sarah Palin, eschewed talk about the ailing economy and instead talked up Senator Obama's purported "palling around" with former Weather Underground member and Chicago area civic fixture William Ayers. To their great credit, the Obama campaign launched a gold-star search engine marketing response to the attack,

Successful search marketing campaigns require marketers to execute a multi-pronged strategy the right way.  For a political campaign )and any campaign that is impacted by rapidly shifting events( search campaigns must be 24-hour-news-cycle-ready, and if the landing page isn't spot on it may as well not be run at all. As we noted earlier this week, the Obama campaign appears to have become a lot more aggressive and quick on the draw with their search marketing strategy.