Microsoft understands that protecting personal privacy online can be complex. Through the many services that we offer, we are committed to helping our customers and end users achieve the benefits of technology, while preserving control over how information is used and protected online. Microsoft Advertising, through its Atlas services, enables customers and end users to manage online information confidently and safely,

Microsoft is committed to transparency and consumer choice in our privacy practices and has recently consolidated its advertising data retention policies for all Microsoft Advertising products: Microsoft will no longer retain web log data in a profile used for display advertising for more than 13 months, unless a consumer consents to a longer retention period.

Your marketing efforts generate reams of marketing data every hour of every day. Just gathering the information from multiple touchpoints can be a time-consuming, labor-intensive process. What's worse: manual data aggregation and analysis can result in costly errors. Atlas+ automates the data gathering process using Microsoft's battle-tested enterprise software and Atlas analytics - pulling in the metrics you need quickly, behind the scenes.

Got an appetite for analysis? Atlas is serving up two new additions to the Advanced Analytics Pack that will help you learn more about your paid media performance than ever before. The Conversion Funnel Analysis Report is designed to give you a better understanding of your digital marketing funnel . It combs through a converter's digital history and aggregates their impression and clicks by site.

Now you can keep up with the latest on Atlas via Twitter and Facebook! Connect with Atlas insiders, find out about news and events, and share knowledge about advertising technology in the format you like best. Follow us on Twitter! "Like" us on Facebook!