Result 1 - 20 of about 557
Trackur Offers Agencies a Co-Branded Dashboard; Unlimited Searches
After many requests, I'm happy to announce that we've launched a new "Agency" service level for Trackur . The online media monitoring service now offers PR firms and marketing agencies the following valuable options: Your logo displayed on the dashboard! Client's can see your brand, not Trackur's! A custom URL for login. Want Trackur.com/youragency? You've got it! Unlimited saved searches! Not only can you organize your Trackur account by client campaigns,
author: Andy Beal
publisher: Marketing Pilgrim
Pilgrim's Picks for October 31 - Happy Hallowiener Edition
Happy Halloween! Basically, you have two choices this evening. Turn on all your lights and spend 2 hours praising little kids' costumes, while they take all the good candy. Turn off all the lights and eat the candy yourself. I'm not revealing which option I'm taking this year, but don't be surprised if I have chocolate around my mouth when I wake up on Saturday. Today's Picks are especially spooky* This could come in handy.
author: Andy Beal
publisher: Marketing Pilgrim
Google Now Indexing Scanned Documents
How much processing power does Google have at its fingertips? It must be a lot because the search engine giant will now included scanned documents in its search results. In the past, scanned documents were rarely included in search results as we couldn't be sure of their content. We had occasional clues from references to the document- so you might get a search result with a title but no snippet highlighting your query. Today, that changes.
author: Andy Beal
publisher: Marketing Pilgrim
Google Updates AdWords Quality Score; Well, Duh!
I'll admit it, I'm not a heavy user of paid search services, but today's Google AdWords Quality Score changes have me picturing SNL's Weekend Update team going "Oh really, Google?" More precise Quality Score calculation Clickthrough rate )CTR( is the most significant component of Quality Score because it directly indicates which ads are most relevant to our searchers. As you probably have observed,
author: Andy Beal
publisher: Marketing Pilgrim
Why I Believe Google Had No Intention of Partnering with Yahoo
I'm going to stick my neck out and say that I do not believe Google had any intention of going through with a partnership deal with Yahoo. Further, I believe that the only reason this deal was done was to prevent Microsoft from getting its grubby little hands on it. For one thing, since when does Google delay a deal for a significant amount of time, so that regulators can carefully look at the details?
author: Andy Beal
publisher: Marketing Pilgrim
Want to Write for Marketing Pilgrim?
If you've ever read one of my posts and thought to yourself, "Pfff, I could do so much better than that!" Now's your chance. For the next week, we will accept applications to become a guest writer at Marketing Pilgrim. We're looking for writers who can write informative posts, are passionate about an area of online marketing, and can share their opinion without being offensive )believe it or not, that is hard for some folks(. You'll be writing for the fame and glory,
author: Andy Beal
publisher: Marketing Pilgrim
Pilgrim's Picks for October 30
How much of a shock is it to return from Hawaii to North Carolina and face 50F days? Let me show you what I just left: **sigh** Oh well, on to today's Picks: Thanks to Inc. magazine for inviting me to share my thoughts for this excellent article on analyzing web analytics to discover marketing ideas. I love the case study Diane Aull uses in her article on pricing your products/services. You only have until November 5th to enter the 2009 Effie Awards Competition .
author: Andy Beal
publisher: Marketing Pilgrim
AOL.com Adds Widget; Talking Geckos Next?
I think the next GEICO "celebrity" TV ad should feature AOL. You know the ads I'm talking about. GEICO brings in a celebrity that once lived in the limelight but now, sadly, can't get any better work other than co-starring with an animated gecko. I say this because AOL has seen better days. Once the 800 gorilla of the internet, AOL has spent the last few years trying to find that one big comeback role that will revive its career.
author: Andy Beal
publisher: Marketing Pilgrim
Hakkers Yoosing Bad Spellingz to Fool Facebuk Uzers
Unless you have a lot of friends on Facebook that are illiterate, I'm betting you won't have too much trouble identifying the latest attempt to infect your computer with the Koobface trojan. Here's the type of message that typically accompanies the attempt to infect you: "Sommebody uupload a viideo witth you on utubee. you shuold ese" Even my dog can spell better than that. OK, so the hackers are likely deliberately misspelling words so as to avoid spam filters,
author: Andy Beal
publisher: Marketing Pilgrim
Win Copies of Hunt & Moran's Book "Search Engine Optimization, Inc."
It's time for another HUGE book contest giveaway. And, when I say huge, I mean 627 pages of search marketing awesomeness! We have 3 copies of the second edition of Mike Moran and Bill Hunt's book Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site . If you can call a book "the granddaddy" then this book would be deserving of the title. Even if you've practiced SEM for a number of years, Search Engine Marketing, Inc.
author: Andy Beal
publisher: Marketing Pilgrim
Free Online Marketing Workshop Will Help You Prepare for a Tough Holiday Season
I'm not quite sure how MarketingExperiments is able to do this, but it's offering a FREE online workshop designed to help marketers prepare for the holiday season-while the economy is less then buoyant. Here's what it's offering: 'a special, 2-hour virtual clinic on optimizing ecommerce for the holidays, with an emphasis on powerful strategies you can start implementing right away.
author: Andy Beal
publisher: Marketing Pilgrim
Pilgrim's Picks for October 29
So many Picks, so little time. You too can build your very own Yahoo applications . A republican congressman is the latest to question the Yahoo/Google deal-is it now doomed to failure? Hitwise reports the 8th consecutive weekly drop in traffic for top online retailers. A silver lining to the doom and gloom? Local advertising ad spend might actually be higher than expected ! Start-ups that actually charge for their service could be back in fashion .
author: Andy Beal
publisher: Marketing Pilgrim
Yahoo Gains Search Share; Google & Microsoft Suck
Some good news for Yahoo! It's share of US searches in September reached 20.2%-up from 19.6% in August. Bad news for Google. It's share dropped a massive 0.1% from 63% to just 62.9%-that should freak out the Wall Street boys. The good news for everyone? The data comes from comScore, which means that it probably has a treasure chest of excuses ready -in the event this all just one big rounding error. PS. Please don't panic about the Google drop,
author: Andy Beal
publisher: Marketing Pilgrim
LinkedIn Adds Applications; Sheep Throwing Not Included
At Aloha Summit Peter Shankman was adamant that LinkedIn was a waste of time-he really didn't see the value in it as a social network. Others claimed LinkedIn was a valuable site that allowed you to connect to your business network-as opposed to simply throwing sheep at someone. I wonder what Shankman et al will make of today's news that LinkedIn has launched the first of its applications -first announced at the end of last year.
author: Andy Beal
publisher: Marketing Pilgrim
Pilgrim's Picks for October 28 - Not In Hawaii Edition
See what happens when I take a vacation? Jordan gets giddy and introduces "Pilgrim Picky Goodness!!!!" That deserves a Well, eights nights in Hawaii were bliss-even if it was for my second job as photographer and chauffeur for my wife . Now I'm back in )cold( Raleigh and ready to share some great Picks with you. Enjoy! Finally! Two Gmail Lab projects I will actually find useful! The WSJ declares Twitter has gone mainstream.
author: Andy Beal
publisher: Marketing Pilgrim
Google, Yahoo, Microsoft Agree on Free Speech Principles
This is one of those posts where you get to tell me what opinion Marketing Pilgrim should take. The WSJ is reporting that Google, Yahoo, and Microsoft have agreed to follow a common set of principles that will govern how they do business in countries that might restrict free speech. Under the new principles, which were crafted over two years,
author: Andy Beal
publisher: Marketing Pilgrim
Study Confirms I Can Get 50% of You to Do My Bidding!
I know a few things about you. 50% of you will have your buying decision influenced by what we say at Marketing Pilgrim. That increases to 56% if making a decision related to marketing products or services. 25% of you trust our advertisers, simply because you trust us. 38% of you will discover a new blog to read from among those we link to. No, I'm not a psychic. I'm not even a Mentalist . Heck, I didn't even stay at a Holiday Inn Express last night! I did, however,
author: Andy Beal
publisher: Marketing Pilgrim
Google Cutting Corners with Android's Security?
There's a reason why Apple's computers and iPhone are pretty much invulnerable to outside attacks-Apple controls everything from the operating system to the hardware. It's hard to find a vulnerability when you don't know the "secret blend of herbs and spices." Contrast that to Google's approach to Android. Google's mobile platform is made up of more than 80 different open-source components, and the hardware is manufactured by third-party providers.
author: Andy Beal
publisher: Marketing Pilgrim
Google Puts the Entire Planet in Your iPhone
When Google first launched Google Earth, you pretty much needed a cutting-edge PC in order to power it. My, how far it's come! Today, Google has announced it has managed to stuff Google Earth into an iPhone/iPod Touch application-which you can download for free!
author: Andy Beal
publisher: Marketing Pilgrim
Yahoo Profiles Evolve into a Social Network
The email said' cody simms )Cody( wants to connect to you on Yahoo! Once connected, you will be able to view cody simms )Cody('s profile and easily share stuff like updates, interests, and more. To connect to cody simms )Cody(, click here: http://profiles.yahoo.com/accept/'.. Thanks, The Yahoo! Team And I clicked''"delete." My first thought was, "Yahoo doesn't have a social network, I'm not clicking on that link." You see,
author: Andy Beal
publisher: Marketing Pilgrim
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