Multi-screen consumers are changing the rules for advertising in Europe, disrupting the traditional purchase funnel and creating new opportunities for campaigns that embrace multi-screen advertising solutions. Not only are multi-screen consumers more valuable, but the media multiplier effect can also make them more responsive. Our latest research report Whats On Their Screens.

Has there been a shift in media consumption in the last decade? Many marketers find themselves asking this very question. Will Print start to fade into the past? Will the internet finally taken over? Source: EIAA Mediascope 2010, 10-market average At present, in an average week it is shown that more consumers read a newspaper than use the internet. However, future projections suggest that maybe as soon as 2012 this may be reversed.