When I am training people in how to use Twitter, the question asked most often is "How do you get Twitter followers?" When you are just starting out, you may not know any people that are on Twitter and don't have any idea of where to start. If you have been on Twitter for awhile, you may find that your number of followers has stopped growing and are looking for ways to get new followers. Wrong or right many people see Twitter as a numbers game,

Even if search engine optimization is not part of your job description, you still need to come up with topics for content that is relevant to the web users you are trying to reach. Whether you are looking to write pages of content for your website, quick posts for Twitter or an interesting nugget for an email newsletter; sometimes it's a challenge to come up with a regular source of ideas for content that will entice readers and help your search engine rankings.

Most of us know that while the search engines no longer consider the meta description in their ranking factors, this element of your page is still important in getting traffic to your site. How Meta Descriptions are used on Search Engines and Social Media Websites 1. While not a ranking factor, the meta description is still important in organic searches as the search engines use this in the 'snippet' that appears below the title in search results.

When it comes to working on an internet marketing project, are you the strong solo player or do you work well interacting with other internet marketing professionals? Most of us in online marketing feel very strongly that our 'branch' of the industry - SEO, PPC, etc. - is the most important part of the process and often believe we each have enough knowledge of the other areas to judge how it should all be integrated ourselves; but throw in a graphic designer,

There are two big challenges in using Facebook for business: building the number of 'Likes' for your Page and getting your posts noticed on a user's Wall among the numerous posts by a user's Friends and other Pages that are so easy to 'Like' these days. Many businesses are running competitions on Facebook as a way to address these challenges. Big brands are finding competitions a great way to get to the top of the Facebook numbers game. On December 17,

This is the time of year that many of us are thinking about what we didn't do in 2010 and what we should do for 2011. Even professional online marketers have a long 'to do' list of things to improve their online marketing performance - made up of tasks to specifically improve ROI or something to save time and improve efficiency. For those of you that are doing your own online marketing, this sort of tasks may be way down on your list,