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Author: Ann Smarty


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AideRSS: What's the PostRank of Your Blog Posts?
Thursday, October 23, 2008, 19:13:05 GMT by Ann Smarty
AideRSS is a very handy blog evaluating tool that can help you understand and grade your blog posts. The service grades all your blog posts based on PostRank : 'a scoring system that we have developed to rank each article on relevance and reaction' The posts are listed along with the most important evaluating data: post date; the number of comments; number of reactions )per Google Blog Search(; number of Delicious.com bookmarks.
author: Ann Smarty
publisher: Search Engine Journal

Myths and Truths About Google GrayBar PR
Wednesday, October 22, 2008, 17:43:42 GMT by Ann Smarty
Toolbar PR is something many webmasters have no more trust in. The common opinions are: PR )change( often seems to have nothing to do with rankings; Toolbar PR seems not to reflect the true website authority. Believe it or not, but Toolbar PR really means something.
author: Ann Smarty
publisher: Search Engine Journal

Track Hot Trends With Twitter Tools
Wednesday, October 22, 2008, 14:00:05 GMT by Ann Smarty
Twitter is this year's main buzz and so far it doesn't seem to be going anywhere. Millions of people spend hours micro-blogging on Twitter and even big brands are embracing Twitter to grow their business . With such Twitter global use it definitely make sense to spot most popular trends people are discussing: Twitter Meme and Buzz Trackers: Tweet Meme , as the domain name suggests, tracks and displays memes in a handy threaded style.
author: Ann Smarty
publisher: Search Engine Journal

6 All-in-One Tools for Quick SEO Diagnostics
Tuesday, October 21, 2008, 12:43:29 GMT by Ann Smarty
There are a number of tools that aggregate plenty of useful SEO related information on one page. The idea is that you can quickly evaluate any page and get an instant access to each individual source for more information. I can't say I use them very often but at times that's really very convenient when you need a quick SEO overview ) the star-rating for each tool reflects my personal opinion, please try and express your opinion on that (.
author: Ann Smarty
publisher: Search Engine Journal

7 Things You Can Do With Xenu Link Sleuth
Monday, October 20, 2008, 11:54:58 GMT by Ann Smarty
Xenu is a highly valuable tool )that's another great exception from the rule: it is both free and awesome(. Let's see how we can use it for SEO purposes: 1. Find broken links )to make your site easier to crawl and thus increase your crawl rate (: 2.
author: Ann Smarty
publisher: Search Engine Journal

How to Find SEO Competitor Keywords, Social Media & Backlinks
Friday, October 17, 2008, 13:00:38 GMT by Ann Smarty
In the past I did quite a few posts on competitive research: How to evaluate your keyword competition ; Tools for spying on competitors search marketing tactics ; How to select your competitors ; etc Today I am going to focus on what you can learn from your competitors if you are smart enough.
author: Ann Smarty
publisher: Search Engine Journal

How to Use Boolean Search Operators : SEO Application
Thursday, October 16, 2008, 14:32:27 GMT by Ann Smarty
author: Ann Smarty
publisher: Search Engine Journal

How Define: Operator Works and How To Get Included in Google Definitions
Wednesday, October 15, 2008, 12:50:20 GMT by Ann Smarty
Google define:keyword )no space( advanced operator is a very handy )yet not very widely used( way to quickly find the word meaning. However the algorithm behind getting included in Google definitions is unclear. Google states they use "various sources" to pull the definitions from: The query [define:] will provide a definition of the words you enter after it, gathered from various online sources. The definition will be for the entire phrase entered )i.e.,
author: Ann Smarty
publisher: Search Engine Journal

7 Criteria of an Effective Page Title
Tuesday, October 14, 2008, 15:56:34 GMT by Ann Smarty
Crafting an effective title is genuine art as it should aim at two main targets: to increase click-through )as this is the most prominent element of your site listing in SERPs(; to achieve higher rankings )being the most important on-page factor when it comes down to Google(. Thus writing an effective title can't be taken lightly; it is really difficult to craft a title that will both "help rankings and work in effect as a marketing message.
author: Ann Smarty
publisher: Search Engine Journal

Link Building for E-Commerce Site : It's Not All About Paid Links
Monday, October 13, 2008, 16:04:19 GMT by Ann Smarty
Last week e-Commerce link building was discussed at WebmasterWorld Forums )also reviewed by SEroundtable (. Why is it actually more difficult to build links to an e-Commerce website ?
author: Ann Smarty
publisher: Search Engine Journal

SEOmoz Linkscape : New Backlink Checking Tool Reviewed
Monday, October 13, 2008, 12:16:16 GMT by Ann Smarty
Last week SEOmoz announced the launch of their new backlink checking tool Linkscape and I felt I couldn't help )briefly( reviewing it at our )already traditional( SEJ toolbox series. So' What's so unique about the tool ?
author: Ann Smarty
publisher: Search Engine Journal

3 Ways to Customize Google Search in FireFox
Friday, October 10, 2008, 19:11:21 GMT by Ann Smarty
I search Google daily )min. once per hour, I guess(. However I don't just type in words and go through the results. An an SEO, I often use advanced search )especially the date range option to see most recent domain / brand name mentions, for example( and advanced search operators )especially, site: (. Accessing these advanced search options takes time, and as I need them a lot,
author: Ann Smarty
publisher: Search Engine Journal

How Google Might Differentiate Between Trust and Authority
Thursday, October 9, 2008, 14:00:14 GMT by Ann Smarty
A very insightful thread at WebmasterWorld discusses how Google might distinguish trust and authority notions and how they might influence the algorithm. In a very summarized manner,
author: Ann Smarty
publisher: Search Engine Journal

How to Search Images Online - Most Advanced Methods
Wednesday, October 8, 2008, 14:33:11 GMT by Ann Smarty
Image search is evolving rapidly. Today the machine understands much more about images than just a year ago: it can read the text on the image, see its colors and classify it based on its form, shape and textures. So which advanced image search methods can we use today? Image search based on image content )face / landscape / photo / product image search( Face search has been a hot topic recently.
author: Ann Smarty
publisher: Search Engine Journal

16 Examples of Huge Brands Using Twitter for Business
Wednesday, October 8, 2008, 03:23:24 GMT by Ann Smarty
All Twitter benefits and )potential( spheres of usage are yet to be explored. However it is great to see some of huge companies already taking advantage of the tool: To update customers of the company deals and coupon codes : 1. Dell has created a number of Twitter profiles, each meant for different types of deals )e.g. DellOutlet posts recent refurbished Dell computer offers(. 2.
author: Ann Smarty
publisher: Search Engine Journal

7 Myths and Educated Theories Behind Sitewide Links
Tuesday, October 7, 2008, 09:19:10 GMT by Ann Smarty
Like with many other burning SEO questions, there is no definitive answer as to whether sitewide links are good or bad. If we for just a second forget about search engines, we will see that, on the one hand, sitewides can be good for very important links )as users are much more likely to click them(, besides they make the overall site template look more consistent )encouraging users to feel more secure(. On the other hand,
author: Ann Smarty
publisher: Search Engine Journal

How To Diagnose Your Site with Google Advanced Search
Tuesday, October 7, 2008, 09:19:09 GMT by Ann Smarty
While John Mueller did a great job explaining how to analyze your website with Google Webmaster Tools , I thought I could outline a few tips on how to diagnose both on-site and off-site issues with Google Search and its advanced operators .
author: Ann Smarty
publisher: Search Engine Journal

Google, Techmeme & Megite : Comparing 3 Popular Meme Trackers
Monday, October 6, 2008, 11:09:20 GMT by Ann Smarty
With all the buzz around recent Google Blogsearch relaunch , I thought that would a good idea to look at most popular blog meme trackers available online. The most general definition of the word meme is : A meme consists of any idea or behavior that can pass from one person to another by learning or imitation . Blog meme trackers )or memetrackers ( monitor what is most actively passed from blog to blog )" If the thing is actively passed around, that must be hot "(.
author: Ann Smarty
publisher: Search Engine Journal

Stale vs Fresh Document as Defined by Google
Thursday, October 2, 2008, 09:41:59 GMT by Ann Smarty
Google highly values the "freshness" of the content. But how does Google defines it against the "staleness" of the content? Google's Historical Data Patent reviewed at WebmasterWorld and SEroundtable sheds some light on what Google thinks to be fresh content and what can be defined as stale documents. Bill Slawski did a great job of summarizing the patent with help of two examples : The Constitution of the United States is an old document, but it's not stale.
author: Ann Smarty
publisher: Search Engine Journal

Facebook Group vs Facebook Fan Page: What's Better?
Wednesday, October 1, 2008, 11:46:17 GMT by Ann Smarty
Facebook allows for 2 networking tools: Creating/ joining a Facebook group; Creating/ joining a Facebook fan page. While the major differences become evident only after you try out them first, we decided to create and promote both for Search Engine Journal: Search Engine Journal Group ; Search Engine Journal Fan Page . Now what we have found from this experiment.. First and foremost the 2 major differences include: Unlike groups,
author: Ann Smarty
publisher: Search Engine Journal

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