While Google was busy working with more search ads formats , Yahoo on the other hand is busy improving  their Search Assist feature . So, today Yahoo has just rolled out several new features aimed at helping searchers find the right information on various Yahoo online properties including Yahoo! News, Yahoo! Sports and Yahoo! Finance. The new Search Assist features make use of the Search Assist layer in displaying relevant links related to a search query.

Google has been experimenting on various search ad formats for the past couple weeks now but it is only now that they decided to put up a post explaining each one of them.  Actually it makes sense, with Google hoping to get some headway on the upcoming Thanksgiving Black Friday Sale which will see more users searching for great shopping deals. The new search ad formats are more interactive, more visual and perhaps engaging.

Google has just rolled out a new feature of AdWords - product extensions which shall be available for all U.S. AdWords advertisers.  Product extensions are new ways by which you can add more relevant and specific information to your Google product ads. AdWords' product extensions let  you use your existing Google Merchant Center account for highlighting products directly in search ads,

By now everyone in the U.S. are probably busy looking out for the best consumer electronics deal that various stores, both online and brick and mortar stores are offering this coming Black Friday sale.  For its part Google is looking ahead as it prepares Google Product Search for the official start of the Holiday Shopping season. Hence, some new Google Product Search features to help you get the best value for your bucks.

Black Friday sale is a few days away but Google went ahead on a shopping spree and acquired another company. This time it's the startup called Terracent which specializes in display ad technology. The reason for acquiring Terracent according to the Official Google Blog post : As you know, we've been busy releasing new features and products to help improve display advertising on the web for everyone. We believe that Teracent's technology fits neatly into these efforts.

NewsCorp's Rupert Murdoch's crusade against Google is definitely starting to sizzle.  Mr. Murdoch's assault against Google started last week when he said that he might resort to legal actions to stop Google from "stealing stories" published in his company's various newspaper publications.  And now look who is coming to the side of NewsCorp? - Bing.

Twitter has just activated its GeoLocation feature which will let you opt-in whether you want your tweets to be tagged  with your current location.  The feature is carried not on your Twitter.com account but on third-party Twitter apps which will use the Geolocation API  released by Twitter. If you're using Twitter apps such as Birdfeed, Seesmic Web,

So you've read all about it, seen all the video materials, the what's not and what is - of the Chrome OS , that is. What's left now is how you can actually have a look and feel of it in action, or at least almost in action. Over at TechCrunch , they are running a piece on how you could possibly run Chrome OS using the available materials. The whole process might seem easy but I bet it is not for non-geek people like us.

What would you get if you combine web search and real estate listings? Well, there's not a real name for this feature but Google is nonetheless rolling it out , direct from the labs of Google's Australia office.  This new feature  lets you search for "real estate" properties as it appears on Google Maps. Isn't it great that when you're trying to look for a real estate property,

There's an interesting findings discovered by research company Rapleaf which made a study of around 120,000 webmail accounts from users of various webmail client including aol, gmail, hotmail and yahoo. According to the report, while Gmail users are more connected and have more friends on a social network, other webmail users however maintain more social networking profiles . The Rapleaf study looked into the age, gender and social networking data of the sample population.

I just installed Google Mobile on my iPhone yesterday and was checking out the cool features that it offers. What's good about this app is that it gives you quick access to various Google Mobile services including Google News. Speaking of News, Google just made some enhancements to this service which is available now for iPhone, Android and Palm Pre users. The enhanced Google News Mobile is now more consistent with the desktop version. So,

As soon as Google goes official with the Chrome OS, every tech people I know jumped into it. Each with his own comments, impressions and ideas on what was made available by Google so far. You've read about our earlier report as well as Google's own announcement . Now here's what other bright minds in the tech world have to say about the Google Chrome OS. Brad Linder of Download Squad : Google ChromeOS: It's basically a modified browser that runs web apps.

Yahoo just made its first step towards making search results more fresh and social with contents from news sources, photos, videos and most importantly Twitter. Yes, you read it right - Twitter. So starting today, when you do a search on Yahoo for the latest news you can see the news, photos, videos and Twitter tabs on top of the search results page. The Photos and Videos tabs will give you relevant images and videos culled from Yahoo! News.

For simple folks like me anticipating the release of Google Chrome OS any day now, sad to say you won't get a taste of it at least not in a year or so. But if you're a developer, today's Google announcement is for you.  Google has just made its Chromium Open Source Projec t  where  the consumer-side of Chrome OS will be built, available for developers and coders. The Chromim OS project which was released just now include current code base,

After graduating the feature "Find Similar Images" in Google Labs, here's a new experiment on finding and exploring images being offered by Google - Image Swirls. The idea behind Google Swirl is similar to the "Wonder Wheel" options that was recently introduced in Google Search Panel. Google Image Swirls builds on a new computer vision research which groups similar images together and present them in a fun way, which in this case is in "swirling" formation.

If you're paying attention to the green URLs which Google appends at the bottom of each results, you may have noticed something different recently. Google is currently enhancing this URLs to give not just the plain generic URLs but replacing it with hierarchical links that show the precision location of the page on a particular website.

Latest search market data from comScore show that both Bing and Google have gained in October while Yahoo continues its slump.  Google remained steady at the top with 65.4% market share from September's 64.9%. Bing on the other hand managed to post a 9.9% marker share from 9.4% in September. Meanwhile, Yahoo seems to be suffering, probably from Bing's gain with 18% market share in October from September's 18.8% data.

One of my favorite Google service - its online translation tool just got a newly streamlined layout . And along with the new site design are some great features that will make it faster and easier to translate words in 51 languages. In case you're living under the rock, Google Translate is an online tool that lets you automatically translate text and web pages into various languages. I use this service when covering netbook news in foreign languages including French,

Time Warner and AOL has officially announced the details of their separation.  According to the official press release , come Dec. 9, 2009 Time Warner stockholders on record as of November 27, 2009 will receive one share of AOL common stock for every eleven shares of Time Warner common stock they owned. Time Warner currently has a current market cap of $38 billion, putting AOL's implied value at $3.2 billion. Beginning Nov. 24, 2009,

In a recent interview with Google Engineer Matt Cutts, Web Pro News is reporting that Matt  may have hinted on the future of how Google may  rank websites. And guess what? It has something to do with how fast a website actually loads. During the interview Matt told Web Pro News: "I think a lot of people in 2010 are going to be thinking more about 'how do I have my site be fast,' how do I have it be rich without writing a bunch of custom javascript?