After giving us a useful tool for monitoring unique site traffic , Google is treating AdWords members and other ad media planners with an equally useful Ad Planner tool. The Google Ad Planner , is a research and media planning tool that bridges the gap between advertisers and publishers. If you're an Adwords member you can use the Ad Planner to find out which sites you're audience is more likely to visit.

Right after announcing about Google Trends for Website, Jonathan Simons of the Google Webmaster Teams announced that they are opening the Google Webmaster Tools for third-party integration with the release of its API. For the initial version of the Webmaster Tools API , the Google Webmaster Team has made the following features available to third-party developers and webmasters: Managing Sites - to retrieve a list of your sites in Webmaster Tools,

Google's search trends analytics - Google Trends has just added a new feature called Google Trends for Website. If Google trends measures and displays statistics for search keywords in Google whether by specific time frame or even search trends as hot as today )hot trends(, Google Trends for website displays traffic for a particular website over a specified time frame. Google Trends for Website gives traffic statistics similar to Compete, Alexa and comScore.

Top Microsoft officials has expressed that the company is not going on a buying spree of other internet properties after it's bid failed to reach a Yahoo-Microsoft deal.Amidst the rumors that Microsoft is planning to acquire some other targets such as Facebook, AOL among other smaller internet properties, Microsoft's Steve Balmer said that analysts don't really know what they are talking about.

The Google News Blog is reporting that something new is about to come up with Google News. The Google News Team is testing something and will be running a few magic tricks and the post even hinted about something related to "look and feel" of the Google News site. If you're one of the few randomly selected readers, we'll be glad to receive a tip off.

Google Adwords publisher who wants to have a low minimum CPC bids on their ads need to do something with the landing pages of their Adwords ads. Adwords has incorporated landing page load time in its keyword's quality score. Hence, the slower an ad landing pages load, the lower the keyword's quality score. And if you're an Adwords publisher you'd understand that the lower the quality score of your ads' keywords are, the higher it's minimum bids will be.

If you're the top honcho of one of the major internet player, and it happens to be your first year anniversary on the job - would you be happy knowing that the men and women who are supposed to greet on this special dare are leaving your company one after the other? Alright, that was a badly conceptualized question.

Microsoft has announced that it might open a Search Technology Center )STC( in Europe next year. The STC will be created to hasten Microsoft's investment Live Search as well as to disrupt the search and advertising marketplace to their advantage. "As I stated in my May 18 memo about our Online Services strategy, today Microsoft has 68 percent reach to Internet users throughout Europe through our online assets and strengths in display advertising; however,

In what could be another blow in Yahoo's fate, Yahoo EVP Jeff Weiner unexpectedly bolted out from the Yahoo camp due to personal reasons as explained by Yahoo President Sue Decker in email )via Techcrunch ( to Weiner's team. I wouldn't question why  instead of CEO Jerry Yang, it was Ms. Decker who was addressing the matters to Weiner's team. I agree with Arrington,

A few days after the Yahoo-Google deal was finalized, Bilionnaire Carl Icahn commented a rather unexpected remark especially coming from somebody who was opposing Yahoo's decision not to except the Microsoft bid. What's even worst, that someone has even waged a proxy battle to overthrow the current Yahoo board.

Remember the Microsoft's Live Search Cashback rewards program that we told you about not so long ago? It is now working on a direct-to-merchant system with eBay's "Buy It Now" program. That means, you'll start seeing more cashback ads when searching for jewelries to electronics. Whereas previously,

You know that related search suggestions that Google's search offers up whenever you used Google search? Those suggestions offer up a quick and useful link to related search terms which might point you to more relevant search results than what you used. If you're not familiar with it, those are the links that appear right below the search box after you enter a search term. Got it now? Well,

As Loren hinted a few hours ago, Google and Yahoo have finally dropped the bomb )which we were all expecting to happen anyway( - a search partnership which in Google and Yahoo's term is NON-EXLUSIVE . But what does "non-exclusive" mean really? In Google's words: Today, we announced a non-exclusive advertising agreement that will provide Yahoo! with access to our AdSense for search and AdSense for content advertising programs on their U.S. and Canadian web properties.

Among the current crop of social networks, LinkedIn is perhaps the only one which is catering to business professionals but more specifically to the tech-savvy internet professionals. If you're not so much into Internet/Web stuff, chances are you might not be into LinkedIn . Technically there has been no social network that caters to the small to medium business practitioners until now. New social networking site Sta.rtUp.

Google has just updated its "not-so-popular" keyword research tool - Google Trends. For those who may have forgotten about Google Trends , it's basically a tool for finding out how popular search terms are across geographic regions, cities and languages. The addition of a new feature now allows downloading of the graphical chart into a spreadsheet to allow for a better analysis of the search trends for keywords.

As early as now, the Yahoo Board lead by Roy Bostock and Jerry Yang want to make sure that the current Yahoo Board would be re-elected in the coming Yahoo! Annual Meeting happening on August 1. Together with the filing of its definitive proxy statement against Carl Icahn's nominated board slated, the Yahoo Board wrote a letter to its sharehold urging them to uphold the interest of Yahoo by re-electing its current board.

Microsoft's Search and Give program was inaugurated last year with the aim of raising funds for local schools and non-profits while at the same time promoting the use of Windows Live Search. Since it inauguration, the program was able to raise around $230,000 which were donated to some 20,000 recipient schools and non-profits.

Yahoo announced that it has just sealed a multi-year advertising deal with Walmart.com for online ad display and video advertising. The deal would enable Walmart to leverage on Yahoo' s advertising platform while Yahoo becomes the exclusive portal to resell Walmart's display inventory.

The Google Webmaster Central Blog is discussing a pretty advanced topic on webserving techniques. For the novice webmasters, this topic may be a bit on the heavy side, but for the more advanced webmasters, webserving techniques such as IP delivery, geolocation, cloaking and first click free may sound familiar at all.

What was used to be known as Google Custom Search Business Edition is now donning a new name, a simpler and direct - Google Site Search. And with the new name, comes several enhancements aimed at giving web site owners and administrators more control of the Site Search's indexing and crawling behavior. For those not in the loop, Custom Search Business Edition is a hosted search solution which increases site visitors satisfaction and loyalty,