Google is rolling out some useful enhancements to its already useful and powerful Google Analytics tool. These new features give the Analytics tools more power, flexibility and intelligence. Here are the highlights of the new features of Google Analytics: Addition of two new goal types for measuring user engagement and branding success that allows webmasters to set thresholds for Time on Site and Pages per visit. Up to 20 goals can now be defined.

Following the view-through reporting campaign it rolled out recently, Google AdWords is launching a new ad campaign impact measurement tool called Campaign Insights. Campaign Insights will let you measure how well your display ad campaign is working beyond just clicks. According to the Inside AdWords blog ,

While the Microsoft-Yahoo search deal is pending scrutiny from the government, here comes a group of advertising agencies issuing an open letter in support of the said deal. The American Association of Advertising Agencies is urges the U.S. Department of Justice to approve the deal saying that it enhances the search competition. The open letter was addressed to the U.S.

If you're one of the many who already received their Google Wave invites, you are probably exploring the new Google communication tool right now. Or you might be just like me, who occasionally visit http://wave.google.com to check if anything exciting has come up on my Google Wave account.  But like Twitter, logging to Google Wave via the web browser can become quite tedious. Fortunately, a new desktop client for Google Wave has just came out,

We're all familiar here with the Google Street View car, right? It's that roving Google vehicle equipped with a satellite camera that drives around major U.S. cities to bring timely video footages via Google Maps Street View. Now, it has a little brother - the Google Street View Trike. The Google Street View trike aims to probe into various far-flung areas apparently unreachable by the Stree View car or even hard-to-reach areas in the U.S.

The numbers are out for Google's 3Q revenue performance. And quite what many analysts have predicted, Google's earnings are actually all in the positive note. How's a 7% year-over-year revenue growth sounds? Especially if you're operating amidts an economic crisis? Now for some highlights of Google's 3rd Quarter Earnings Report: A total of $5.94 billion in revenues which is a 7%  last years $5.54 billion A total of $3.96 billion in revenues from Google-owned sites,

The whole e-Book market which is just starting to get excited right now due to Amazon's Kindle and various e-book readers that are coming out may soon be shaked up some more with the entry of an Internet giant. That giant of course is Google which just announced about is newest project - Google Editions. To put is simply,

With the Promoted Videos program driving millions of views and increasing paid search clicks to almost  500% after the program was launched Google is now letting video content owners to buy Promoted Video slots. This means that anyone who wants to promote their video content no matter how professional or not those videos are can easily get their video promoted via Google AdWords.

Just when we thought that Technorati is going nowhere lately, here comes some big news going its way. First, the Technorati site just got a new design , sleeker and bolder than the previous site design. The most significant feature of this new site design is the expanded top 100 blog list plus a new feature that lets blog owners post content directly to the site.

I just got into Google Wave after asking for an invite from the Google Wave site for several times. The first thing that comes into my mind while exploring is that it would be more useful if I don't have to set aside a browser window to keep my Wave account open to check if a new wavelet comes in. Good thing that this Firefox add-on comes out - Google Wave Notifier . If you're using any app or script that notifies you when you received a new email,

Google is trying every effort to give its Google Voice service a much needed hype and increase in userbase. Starting today, current Google Voice users will start receiving invites that will allow them to invote friends and family to use Google Voice. According to Google, this was the most most requested facility of current Google Voice users and Google is giving it out to them. Google Voice invites will be gradually rolled out to users. If you have a Google Voice account,

Google has just launched a  new tool  that would compliment its Google Earth and Maps products - the Building Maker . It's basically an online tool that lets you create, well yeah 3D model renderings of building structures on Google Earth. The Google Latlong blog explains the Building Maker as a cross between Google Maps and a gigantic bin of building blocks.

The Google Webmaster Tools is taking the "Labs" route of introducing and testing new features. And they just rolled out two new Webmaster Tools Labs features - Fetch as Googlebot and Malware Details. Malware details makes it easier to determine which pages on your site is distributing malware by providing snippet of codes that the Webmaster tools considers to be malicious. This aims to help you eliminate the malware on your site as quickly as possible.

I don't know if you still remember that feature in Gmail Labs  which allows you to retract email you accidentally sent provided you do it within 9 or 10 seconds. Gmail Labs has a new feature similar to that called "Got the Wrong Bob?" "Got the wrong Bob?" saves you from the embarrassment caused by accidentally including a contact from a group email that you are about to send.

Google is gradually rolling out some new updates to the Google Docs service. These updates will make it easier to share files inside folders as well as make it easier for groups to collaborate and work together on particular Google Docs files. Sharing a group of items or files is now easily done just by putting those items into a folder and then sharing that folder to members of your working group. Once you shared a folder,

Google Board Member and Genetech Chairman Arthur D. Levinson has just announced his resignation from Google's Board of Directors. The announcement comes in the heels of earlier announcement made by Eric Schmidt who filed his resignation from being one of the Board Members of Apple. In case, you're not aware Mr. Levinson also sits on the Apple Board. Although there was no reason mentioned in Mr. Levinson's resignation,

We know Yahoo BOSS right? That open search web services platform whereby developers can build their own web-scale search products utilizing the Yahoo Search index. Apparently, those who have created their BOSS-based search products are now wanting to monetize their work and asked Yahoo to grant them access to Sponsored Search Ads .

In case you're wondering what ever happened to that Google Labs feature called Google Squared , well it's still on and just got some enhancements.  But in case you already forgot what Google Squared is, let me refresh your memory. It's  an experimental search tool that collects facts from the web and presents them in an organized collection similar to a spreadsheet -or squared format. The new Google Squared feature adds more data, up to 120 facts or links to be exact.

Both the Associated Press and News Corp's and perhaps the whole news organizations are probably realizing that many online news aggregators including search engines have been profiting from their contents. And so, leaders of these two news organization said that, perhaps may be it's time for search engines and others who use their content to pay some fees . Fair deal? Both AP's Tom Curley and News Corp.

The Twitter Blog has announced  that pretty soon, the 140-character limits of Tweets will now be available in French, Italian, German, and Spanish. This is in addition to the current language supported by Twitter - English and Japanese. The new languages will be fully  supported as soon as Twitter gets more competent volunteers who will help Twitter in translating the site.