Yahoo! Search has teamed up with McAfee to bring a safer way of doing search at Yahoo with a new security feature called, SearchScan. SearcScan uses McAfee's SiteAdvisor technology to warn users if a particular website that appears on Yahoo SERP pose any form of risk to the users. This new feature will be initially rolled out or turned on by default to users from the U.S., Canada, UK, France, Italy, Germany, Australia, New Zealand, and Spain, starting, well today.

Google Reader has just rolled out some new features, which obviously is geared towards making Google's RSS aggregator more social. So, here's a run down of each of the new features. Google Reader now lets us share anything using the handy bookmarklet "Note in Reader". Just drag the bookmarklet into your browser's bookmark bar and you can practically share any content from any web page, even those which don't have RSS feeds.

So, what do we have here? Finally, Balmer and his guys walk off the long-standing acquisition deal after finally not agreeing on the terms. TechCrunch got the scoop on the final meeting held today at Microsoft headquarters in Redmond between Jerry Yang, David Filo, Kevin Johnson and Steve Ballmer, with Ballmer withdrawing the offer. And all four gentleman leaving the board room unscathed. Sorry to disappoint you folks, no blood burst out from any of the gentlemen.

It's time for a little bit of Sunday fun reading. Remember that hotly contested tomcruise.com domain which was later on given to actor Tom Cruise, the site is apparently gearing up for full launch as evidenced by some sponsored ads appearing on Google when you search for the keyword "Tom Cruise". The Holywood Newsroom's got the scoop on the ads that started appearing right after TC guested on Ophra's show. )note: I tried doing the search,

Google Adwords's take on TV advertising is going full blast as Google TV Ads which has been in by invitation-only beta mode becomes available for US-based advertisers. Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes. AdWords advertisers will need to have their TV commercial to participate in this program.

When Google acquired Feedburner last year, one of the changes that were announced was the integration of Adsense ad units into Feedburner members' RSS feeds. Nothing much has been heard about this since then, until now. The official Feeburner blog has announced that as part of the full integration of Feedburner into Google applications and services, Adsense units will soon be served on RSS feeds.

Windows Live Search is on th roll the past couple of days. It's latest offering, a convenient mobile application for product search. Product search on mobile phones provide a listings of popular products, user ratings and price comparison from different online stores. It could come in handy when you passed by a gadget store and saw that uber cool gadget and is close to purchasing it, but upon searching for it on Windows Live Search on your mobile phone,

Can Google's technology automatically analyze what's inside an image? I mean is it really possible to automatically analyze an image subject then rank it according to the derived description without human intervention? Well for Google's two scientists who presented a research paper in China last week, it might be possible. During the International WWW Conference in Beijing, two Google Scientists presented their research paper on "Page Rank for Product Image Search.

It looks like the issue on the declining click data of Google's paid ads won't just die down. Well, at least for comScore, they will just not take all the tirades thrown against them after Google released their Q1 earnings allegedly proving that comScore's data may be wrong.But comScore want to prove that their data was accurate and that all the furors happened not from their end,

Either the Microsoft Live Search team were sleeping when they were developing the Live Search News portal or they wanted so much to make it as simple as possible that they totally forgot to put an essential tool that would make the lives of their users easier when monitoring news items relevant to their needs - RSS . Actually, even us here in the Journal were too pleased with the simplicity of the Live Search News portal,

Actually, I would have made the title of this post into something like, "Yahoo calls the people for help to save itself from getting eaten up by Microsoft". But then I realized I may be a bit too harsh for both Yahoo and Microsoft.Anyway, we all know Yahoo's initiatives towards the open web, and Yahoo has just given it a branding and decided that the Yahoo! Open Strategy )Y!OS( sounds good, and so Y!OS was launched.

The Live Search blog has announced the xRank Celebrity, which according to the post is a ranking of all celebrity related searches done on the Live Search portal. Yes dear readers, its a celebrity search zeitgeist, complete with links to images, video, biography, albums and movies of top ranking celebrities based on searches conducted using their names on the Live Search portal.

Google just launched mobile image ads which works like your typical Google image ads but small enough to fit on a mobile phone's screen. The Google mobile ads team says that this new ads could very well serve as a branding tool for advertisers and are said to have good CTRs. Likewise, advertisers could also benefit from these images since image ads are displayed one unit per one mobile page. For Adsense publishers who are already into mobile advertising,

MSN Live Search has been rolling out some new features lately. The latest of which being on its Live Search Products which is now sporting a new look and the site suggestion feature of the main Live Search portal which dives in deeper into search results. The redesigned Live Search Products now offers users another way to refine their product search results based on user opinions, brands, category, and price range.

A federal class action lawsuit is being filed today by Kabateck Brown Kellner of U.S. District Court, Northern District of Carolina in San Jose, against Google for apparently charging customers for ads that they don't want to. According to the complaint, during the sign up process for Adwords, users would normally specify the maximum bid for the PPC advertising program. Adwords gives users two options on where they want their ads served.

I guess reading a news item saying that Google is the world's no. 1 is not surprising anymore. So next question to ask, is how much is Google's worth nowadays. According to MillWard Brown , Google's value now stood at $85 billion dollar. Thus , beating other five company brands which include General Electric )$71.4B(, Microsoft, )$70.89m(, Coca-Cola )$58.2m( and China mobile )$57.2m(, Google has proven its might once again.

YouTube has started rolling out some new features to help us better manage our YouTube accounts. But I would like to think that it is just the site's first step towards making itself more "social network-like" video uploading site. Anyway, the beta features include a new inbox, my contacts and my video Now sporting a slicker interface, YouTube's messaging function now loads faster and has what YouTube calls "smarter throttling system". Video comments, responses,

"Our ongoing innovation in search, ads, and apps helped drive healthy growth globally across our product lines, yielding another strong quarter for Google. As we integrate DoubleClick into our advertising platform, we see exciting new ways to improve the user experience and increase value for our advertisers and partners. Also, while exercising operational discipline, we continue to explore opportunities that add value to users everywhere and to Google in the long term.

It looks like Yahoo is all set to outsource its web search advertising to Google as announced last week. Citing Wall Street Journal, Reuters is reporting that Yahoo has successfully tested Google's service in delivering ads to its search engine results page. Should the ad outsourcing push through, which seems to more likely happen now that the test has been conducted,

Microsoft Live Search has unveiled its new web service, the Live Search News )LSN(. The Live Search News is very similar to Google News, or a more appropriate way of putting it is that LSN seems to be a toned down version of Google News. The Live Search News portal sports a simple and yet aesthetically pleasing design very similar to Techmeme.