As SES Chicago reaches its final sessions the audience is still alert and ready to learn at TopRank CEO Lee Odden 's afternoon presentation on "Content Marketing & Optimization." According to Google's Eric Schmidt, every 2 days we create as much information as we did from the dawn of time to the year 2003. With so much information being shared what can we do as marketers to make our content easy to spot and easy to consume? Can Customers Find Your Content?

Proper execution of a local and social media strategy is still a head scratcher for many internet marketers. The session on "Local + Social: the Future of Promotion" featuring Gregg Stewart and Benu Aggarwal at SES Chicago was a must see to answer several important questions. A Best Practices Approach with Gregg Stewart Did you know that roughly 20% of all Google searches have local intent? When you look at mobile data that number is even higher.