Release Your Internal Marketing Warrior In March of this year I made a decision: I wanted to get healthier. The problem I have always faced is that I didn't see the point of exercise, just for the sake of exercise. Treadmills and stationary bicycles never did much for me, but I was looking for a way to regain some focus and start down a healthier path. About a month ago I spoke with my good friend Ali who had recently started a training program to become a yoga instructor.

Actionable Social Analytics This recent infographic by awareness takes a dive into social analytics. In an era where virtually every brand is online, it is essential that action is being taken off of the data we are collecting from social networks. This infographic provides not only some of the Key Performance Indicators )KPI( that your company should be tracking, but how to calculate these numbers as well.

Marketing Deja Vu Getting You Down? At some time or another we have all experienced that eerie sense of familiarity where we've "been there" or "done that" before. Whether it is an actual memory or simply a "brain fart", deja vu is an interesting experience. Let's assume for a second that deja vu is real.

Content Marketing World, We Found A Home This recent video from Content Marketing Institute Founder Joe Pulizzi, provides some background into how Content Marketing World came to be. If you are big or small brand, B2B, B2C, or virtually any organization that creates content this conference is for you. Scheduled this year for Sept 4-6 in Columbus, Content Marketing World is now the largest content marketing conference in the world.

Email continues to be one of the most effective online marketing tactics but many companies struggle to establish benchmarks or successfully improve performance. How many people are receiving, reading and acting on email messages? Those are all key questions to improve email marketing performance. Email open rates can vary depending on the target industry and enad even the job function of the prospects. Testing to improve email marketing performance is essential,

Mighty Trends in Mobile Marketing Every day we see mobile being used more and more for online shopping, local searches, email, social networking. And that is just scratching the surface. This infographic from CultureLabel.com provides insight into the astounding use of mobile for Internet searches, as well as why mobile friendly marketing should be an essential part of your online marketing strategy. Highlights include: 87% of the world's population have mobile phones 300,

How Can You Become A Better Influencer? Tip: You'll attract more bees with honey than you will with vinegar! Last week Lee Odden shared a post on attracting the attention of influencers online. Whether we're talking about influencers with mass appeal, or those that have a closer and more personal relationship with their followers, each person presents an opportunity to learn and grow. That got me thinking,

That's Old News! [Infographic] This new infographic from Schools.com dives into social media and how it is quickly replacing traditional journalism as a widely used news source. Highlights: Facebook makes up 59.5% of news consumed online Since 2009, traffic to news sites from social media has increased by 57% "5 Ways Businesses Are Using Facebook Timelines" New Facebook changes are opening the doors to even greater creativity for brands.

With thousands of social media platforms and applications available on the market today, it can be easy to lose sight of why you started using them in the first place. On a personal level that can be inconvenient, but on a professional level it can mean hundreds or thousands of dollars wasted with little to no ROI. Although Abraham Lincoln was not an online marketer his advice is still sound for us today: "Whatever you are, be a good one." Meaning,

Instagram The Timeline This infographic detailing the evolution of Instagram by Visually is powerful for a couple reasons, including the fact that the entire timeline is visualized through the use of Instagram photos. From launching in 2010, to their first million users, and finally to the recent purchase of Instagram by Facebook this is a must read for any fans of the popular social app.

How to Twitter? A common question many businesses ask. Whether you work for a large or small business, in BtoB or BtoC, or are just interested in growing your marketing and sales network , you may have been faced with a common issue: You're fully on board with social media, but your employees may not be. Many organizations have done their due diligence to put together a policy which includes all the ways that employees may not use social media in connection with their brand.

Are Your Social Media Efforts Worth The Money? This infographic recently released by Radian6 dives into how online marketers are currently measuring social media results as well as questions many marketers are asking. Some of the highlights include: Equation for determining ROI Customer Engagement Importance of ROI 3 Rules for Building Business Relationships Building your network both online and offline requires effort.

Small Businesses Increase Online Marketing Efforts This video from AT&T Business provides great insight into online marketing trends for small businesses. What you'll learn: User preferences Network Growth Online Marketing Tactics News You Can Use "Don't Dread Tomorrow's Mandatory Switch to Timeline, Study Shows It's Good for 95% of Facebook Pages" March 30 marks the official rollout of Timeline for Facebook business Pages.

The final day of SES New York wrapped up with a series of the top rated sessions from other SES conferences. One of those sessions was a presentation on "Content & Customer Optimization" by my boss TopRank Online Marketing CEO Lee Odden ) @leeodden (. I for one was impressed that on the final day of the conference and the last session of the day the room was packed and people were ready to learn.

If your company is throwing around the idea of building a landing page or series of landing pages it is first important to understand what they are, as well as the elements that go into creating an effective landing page. At their core landing pages are simply a single web page that contains a form that inspires your customers to take the next step. While seemingly simple, many companies are not properly implementing their pages .

Social Media Marketing: The long term and short term value with Avinash Kaushik This interview from #SESNY features Google evangelist Avinash Kaushik on monitoring social media value. Kaushik stresses that social media should be about quantifying your efforts. Companies must determine what they did that ended in specific results, and the economic value that was created due to these efforts.

Understanding the way that search engines like Google and Bing crawl your sites for duplicate content is not always easy to follow. What exactly are the rules, and what are the ramifications for not following the rules? This presentation by a group of industry experts focused on gaining an understanding of how search engines read your content, as well as what steps you can take to avoid penalization for your content.

This afternoon I attended the panel presentation titled " Local Myth Busters - Local Optimization Facts Proven or Debunked " which featured four very knowledgable panelists who provided a great mix of instruction and high level tactics. This session was very focused on Google Places and finding a way to stand out from your competition.

Perhaps he is writing some last minute jokes before his keynote? There could not have been a better way to kick off #SESNY than a morning keynote from Avinash Kaushik ) @avinash (. It didn't matter if speakers had last minute slides to create or attendees stayed out until all hours, everyone made sure they were there. This is the second time I've seen Avinash and he does not disappoint.

SES New York kicks off on Tuesday March 20, 2012, and I for one cannot wait. Along with TopRank CEO Lee Odden who is speaking at the event, myself as well as one of our rockstar Account Managers Brian Larson will be attending and live blogging many of the scheduled sessions. Based on the speaker lineup this years conference is sure to be filled with stories, tips, and tactics that any online marketer can put to good use.