I have been working with an organization called Elephants Never Forget for the past few months helping them raise awareness on the plight of Asian elephants; StepForth takes a great interest in assisting charities and non-profits with marketing and this is my project. In order to gain interest and increase their numbers on Facebook, I've stuck to the following 4 key tactics that have proved to be quite successful. Below outlines the specific tactics I used.

I have always been fascinated with how fast things can spread on social media and how this can be used for social good. Recently a campaign has exploded online which I'm sure you have heard of by now - Kony 2012 . It's a campaign put on by the Invisible Children, a non profit organization in the US. They've sparked this campaign through a 30 minute video )see it embedded below(. The video has only been out since Monday and its unbelievable what has come of it.

When people are searching for a business in their local area, more often than not they are going online rather than flipping through the traditional Yellow Pages. Local businesses can use this to their advantage by creating a well optimized Google Places page. Google Places gives your prospective customers the convenience of getting to know you in much less time than it would take to explore your website.

As web marketers, we are always trying to find new ways to generate exposure for our clients. Until recently, I've only been using StumbleUpon as a hobby of sorts )despite my boss's insistence it was a powerhouse(, viewing recipes in my spare time and my favorite category "bizzare/oddities." But recent stats from the growing social bookmarking site reveals it's underlining potential. In the USA,

On their radio show, SEO 101 on WebmasterRadio.FM, Ross Dunn and John Carcutt had the opportunity to speak with Mike Blumenthal )AKA, "Professor Maps"(; the guru of Google Places and blogger of " Understanding Google Maps and Local Search ." If you are a business owner with a local presence, you are sure to find this 60 minute interview invaluable. Below is a summary of what was discussed. To listen the entire show,

Ross Dunn and John Carcutt had the opportunity to speak with John Mueller, Senior Webmaster Trend Analyst from Google Switzerland, on their popular radio show, SEO 101 on WebmasterRadio.FM. In their exclusive 60 minute interview they covered topics including Google Webmaster Tools, the Plus One button,and Google+. Below are just some of the interview highlights. To hear the entire show )it is well worth the listen( download it on iTunes at http://itunes.apple.

There are so many invaluable charities doing amazing work but needing help either with finding volunteers, funding, publicity, and overall visibility. With tight budgets, traditional marketing is becoming more and more difficult. However, creating a presence online can cost nothing more than time, and if you have the right online tools and education it makes things a whole lot easier. This past April, StepForth's CEO, Ross Dunn ,

I always wanted to work with charities and non-government organizations; I find their sincere dedication to causes they're passionate about an? inspiration. Last year I had the opportunity to pursue this interest and flew to Hanoi, Vietnam to work for an NGO )Non-Government Organization( called "Center for Development of Community and Children." This experience made me realize locating funding and raising awareness is hair pullingly tedious, exhausting,

I have been with StepForth for just over two months now working as the Sales and Marketing Assistant. I had just graduated from university and thought I knew a thing or two about Marketing. Little did I know the Marketing being communicated in university classes was really more of a "History of Marketing." What was taught was interesting: concepts, theories,