Wednesday morning's panel discussion on search, social, and content was flush with information that was easy to digest and provided helpful tips for implementation. The session was moderated by Anne Kennedy from the SES Advisory board and featured speakers: • Aaron Kahlow, Chairman & Founder, Online Marketing Summit & SES Advisory Board ) @omconnect ( • Arnie Kuenn, President, Vertical Measures ) @arniek ( • Lee Odden, SES Advisory Board & CEO,

Michael DeHaven's presentation at SES Chicago on "User Generated SEO" started with some actual user generated content from the audience. Before the session DeHaven gave 5 volunteers a bite sized Ghirardelli chocolate bar. In exchange for the treat he asked that each of the volunteers write a review of the chocolate and then share it with the rest of the audience. What Was the Response? The chocolate was called everything from waxy, to too sweet, messy,

Mikel Chertudi, Senior Director, Global Media & Demand Marketing at Adobe Systems, presented Tuesday morning's opening keynote at SES Chicago. The goal of his presentation was to take a deep dive into: How the value of what marketers do is often viewed incorrectly Mistakes that many marketers are guilty of What questions marketers should ask themselves in order to invest marketing dollars appropriately Changing the Marketing Conversation Often times,

I'm going to be visiting the windy city for SES Chicago this week and have been trying to figure out where to explore if I can find some time while I'm there. I always enjoy a great meal so turning to search engines and social media platforms was an obvious answer for me to find great restaurants. Understanding how end consumers use search and social to find and discuss your business online is key in creating an effective online marketing strategy.

The closing keynote on Wednesday at ad:tech New York was presented by Christian Oestlien the Head of Social Advertising Products at Google. The opening of Oestlien's presentation featured an example of Google+'s new Hangout feature shot live at a Black Eyed Peas Concert. Fans were given an opportunity to interact with the music sensations in real time. Black Eyed Pea's frontman will.i.am is noted as saying "This isn't behind the music, this will become the music.

October 28, 2011 marked my first attendance at the Minneapolis chapter of Social Media Breakfast )#SMBMSP(. I arrived at 514 Studios around 7:45am and to be honest, I was surprised at the number of people already in the audience. I grabbed my seat in the second row and had an opportunity to to meet the featured speakers Lisa Grimm and Meg Knodl right before they took their seats at the front of the room. Did You Know?

With over 70 sessions SES Chicago running November 14-18, 2011 is a virtual smorgasbord of information for Marketing and SEO professionals alike. Many topics will be covered including: PPC, keyword research, SEO, social media, local marketing, mobile marketing, link building, content, optimization, usability, and so much more. With so many sessions to choose from where should you begin?

Does Your Inbox Look Like This? We've all received them and we've all sent them. They can be given but they can't be taken back. It's a single action that can cause people to unfriend, unfollow, or unsubscribe. What are they? Emails! Emails can inspire, engage, or excite your prospects or customers but can have the opposite effect of what you were aiming for if you don't follow some simple rules.

There are some things that you can't take back: including what you release on the Internet. With over 93% of B2B marketers using social media , online sales has very much become a social business. As marketers we need to do our best to present as well online as we do in person )if not better(. Creating an effective online marketing plan amongst all the changes on the social web isn't easy, but here are a few things you may want to avoid.

Photo from our interview with Avinash at SES Hong Kong The morning keynote speaker for the 2011 MIMA Summit was none other than Avinash Kaushik co-Founder of Market Motive Inc and the Digital Marketing Evangelist for Google. Avinash was a very funny and engaging speaker. Nothing was off limits during his keynote. Caught in the crosshairs of Avinash 's presentations were what he called "small" local companies )General Mills, 3M,

All marketers wish they knew how to better measure results, engage their audience, and measure ROI. Chuck Hemann opens up by warning that he won't solve all of our problems but he will provide guidance on how to approach them. Proper Planning Prevents Poor Performance There are 5 key steps that each marketer must take to create a successful social media campaign . What does this include?

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[Note from Lee: I am happy to introduce readers of Online Marketing Blog to our newest contributor, AshleyZ. A human dynamo for getting things done, Ashley has literally hit the ground running and works for TopRank as a Marketing Manager. She'll be sharing her smarts here and helping to elevate TopRank's Marketing to more impressive levels of awesome.