The era of Big Data is here. We know it. We see it. We fret over it. And for good reason. Constantly improving access to both micro- and macro-level data means drinking from the firehouse. What on earth do you do with all this information? Or, more importantly, how do you convert that information into insight that drives better decision making at all levels of management? I have some ideas echoed and advanced by the charismatic Chuck Hemann ,

The era of Big Data is here. We know it. We see it. We fret over it. And for good reason. Constantly improving access to both micro- and macro-level data means drinking from the firehouse. What on earth do you do with all this information? Or, more importantly, how do you convert that information into insight that drives better decision making at all levels of management? I have some ideas echoed and advanced by the charismatic Chuck Hemann ,

The era of Big Data is here. We know it. We see it. We fret over it. And for good reason. Constantly improving access to both micro- and macro-level data means drinking from the firehouse. What on earth do you do with all this information? Or, more importantly, how do you convert that information into insight that drives better decision making at all levels of management? I have some ideas echoed and advanced by the charismatic Chuck Hemann ,

Were excited to announce the publication of our latest help video. Meet Susan Palmer from the adCenter team )you may remember her from Eleanor's recent interview with her about the Customer and Partner Experience Group (, shell walk you.

Where does business professor Ken Wong think media consumption is moving? More." More what? More everything. And given its new interactivity, advertising has become part of the product offering; no longer you talking to the consumer. The consumers, in turn, are exercising an unprecedented degree of choice, create an advertising space that demands more for less.

Stephen Kim, General Manager for Microsofts Global Creative Solutions, discusses how digital has opened up new ways for consumers to express themselves through their own storytelling from sharing pictures, to blogging, to uploading videos and social media. Marketers can use these stories to interact and make their brands come to life for the consumer. In this latest Advision interview,

Using negative keywords can have a significant impact on campaign performance and, having a right set of negative keywords will help you optimize both traffic volume and ROI . In addition to How negative keywords impact ad displays , our latest video tutorial will show you step-by-step how to use adCenters negative keywords feature, illustrate how negative keywords operate contextually within your overall search campaign,

Using negative keywords can have a significant impact on campaign performance and, having a right set of negative keywords will help you optimize both traffic volume and ROI . In addition to How negative keywords impact ad displays , our latest video tutorial will show you step-by-step how to use adCenters negative keywords feature, illustrate how negative keywords operate contextually within your overall search campaign,

Have you heard of the Microsoft Advertising Accredited Professionals Program? If not, this program offers free training videos to help you gain valuable Microsoft adCenter knowledge and, if you're interested, to prepare for the Accredited Professional exam. We have 32 free training videos specially designed to help you get up to speed on adCenter features and functionality, which can help you be more successful with your adCenter campaigns.

Imagine a crowd of over a hundred nerdy analysts cheering not just applauding for a panelists comment at the recent Washington Analytics Association : If I just lick the spoon Ill get a nice sugar high and make a lot of bad decisions. I want predictive analytics, not just scorecards and dashboards. It was music to the nerdy ear, describing the context within which wed probably prefer to track business performance but feel bureaucratically tethered in doing so.

Imagine a crowd of over a hundred nerdy analysts cheering not just applauding for a panelists comment at the recent Washington Analytics Association : If I just lick the spoon Ill get a nice sugar high and make a lot of bad decisions. I want predictive analytics, not just scorecards and dashboards. It was music to the nerdy ear, describing the context within which wed probably prefer to track business performance but feel bureaucratically tethered in doing so.

As described by Dennis Buchheim recently, several of our Microsoft Advertising team members will be attending the Ad Trading Summit )ATS( tomorrow in London. As Dennis noted, The growth of Ad Exchanges and RTB has redefined display advertising as we know it. The industry is experiencing increasing amounts of ad spend being channeled through exchanges the RTB business in the U.K. alone was worth approximately £130 million at the end of 2010 according to Exchangewire .

How do you do more with what you have? Or just as much with less? Lighter, slimmer, trimmer is typically at the heart of well, everything from my pocket-size hard drive to the pocket-sized energy shot that that replaced my Grande drip. I believe it safe to say that most of us demand more nimble and less baggage. What about when it comes to the endless expanse that is the social media ecosystem?

The most recent Social Media Club Seattle event was as well-attended, thought-provoking, and packaged in the usual comedic sequence of witticisms by charismatic host, Brian Westbrook. Presenting was Kathy Savitt , founder and C.E.O. of Lockerz , a social networking and e-commerce site, on the topic of Generation Z. Rather than summarizing the entire 45 minute spiel, Id like to discuss three points in particular which I consider most challenging, and crucial,

The most recent Social Media Club Seattle event was as well-attended, thought-provoking, and packaged in the usual comedic sequence of witticisms by charismatic host, Brian Westbrook. Presenting was Kathy Savitt , founder and C.E.O. of Lockerz , a social networking and e-commerce site, on the topic of Generation Z. Rather than summarizing the entire 45 minute spiel, Id like to discuss three points in particular which I consider most challenging, and crucial,

At the close of each summer I like to reflect on something very near and dear to my heart- a seasonal distraction that takes precedence for the entirety of Seattles three-to-six weeks of sunshine. That is, my golf game. I was able to lower my handicap significantly this year, after a steady and disagreeable rise the past five years. The courses we played didnt change, the weather was ideal, and I know Im not getting any younger. So what happened?

How has the recession and growth of digital shaped our modern shoppers purchasing path? What do the new dynamics means for marketers? Join Natasha Hritzuk, Director, Global Research and Insights at Microsoft Advertising, as she details findings from our recent research into shopper purchasing patterns in the below videos. You can also download The New Shopper Journey White Paper . How Shoppers Use Media: Grocery Who is buying what and where should marketers step in?

Spring: When a young mans fancy turns to love- and when filmmakers, television producers, techies and creatives assemble at Digital Hollywood for a week-long showcase of the latest innovations and thinking shaping our future. Never a bore, Digital Hollywood has become one of the year's most anticipated conferences since its debut in 1990, attracting many of the most influential players in the entertainment industry. For a taste of whats to come,

Spring: When a young mans fancy turns to love- and when filmmakers, television producers, techies and creatives assemble at Digital Hollywood for a week-long showcase of the freshest innovation and thinking shaping our future. Never a bore, Digital Hollywood has grown immensely in size and scope since its debut in 1990, attracting some of the most influential players in the entertainment industry. For a taste of whats to come,

What exactly does this popular "content is king" soundbite tell us, anyway? And what does it have to do with organic linking? Social signals? Augmented reality? Find out in this fun interview with Duane Forrester and Rob Garner, who weave through each of these components, detailing the old chestnut- content is king. )Please visit the site to view this media( Anne Kennedy, Beyond Ink, interviews Duane Forrester, Bing, and Rob Garner, iCrossing,