At TopRank Online Marketing, we are fortunate to provide consulting to quite a few innovative B2B companies that serve other marketers. A great example of that is PRWeb and parent company, Vocus, both long standing clients . In late 2011 Vocus welcomed Jason Jue as Chief Marketing Officer. As Vocus & PRWeb's Account Manager at TopRank,

Linkbuilding has to be one of my favorite aspects of SEO . All too often people use the analogy of linkbuilding being a popularity contest. As someone who views linkbuilding in a somewhat different light - and as someone who was considered by only his parents as 'cool' - I think it's time to put that analogy to bed. Yes, being the sexy-fun brand will undoubtedly drive links for your site. But in my opinion,

Have you worked yourself to the bone on a video marketing campaign only to see the results fall flat? Do you have a wealth of video content but are unsure how to leverage it effectively to serve your marketing objectives? Can your presence on YouTube be summed as 'well, we have a channel'? If you answered yes to any of those questions, you're not alone. Getting results through your video marketing efforts can be a challenge if you don't have the right game-plan.

If you're a marketer with business objectives tied to online conversions, landing pages are likely part of your marketing mix. While landing pages have a proven track record of serving as a lead generation funnel and producing solid ROI, not all landing pages are created equal. Enter the process of testing and refining your landing page in order to deliver maximum result - aka landing page optimization. With so many variables, such as: traffic source, imagery,

The "Smart Mobile Marketing" session is a panel discussion, moderated by TopRank CEO Lee Odden. To begin the discussion, Lee opens with a question for the room of 80+, "how many people in the room have developed a mobile version of a site?" 3-4 hands slowly raise. And with that, the stage is set: There is a lot of learning to do surrounding mobile marketing. The session panel consists of 2 leaders and veterans of the mobile marketing industry,

WARNING: This post is based on a Marty Weintraub presentation. If you have seen Marty present, then you understand the warning and are probably smiling. For those of you who have not, just remember you were warned, although this text doesn't do justice to Marty IRL. All kidding aside, Weintraub, CEO of aimClear, is a talented presenter that has a passion for his subject matter, Facebook. In "Killer Facebook Targeting Tactics" at SES Toronto,

Really, truly understanding the competitive landscape can help pave the way for a successful search engine marketing program. Chris Boggs led a panel discussion at SES Toronto on Competitive Analysis - What tips and tools can get you the vital competitive information that every SEO needs. According to Boggs, "Competitive analysis is one of the most exciting and important tactics )SEOs( can do. The session was segmented into 3 areas of focus: on site research,

In my preview post for SES Toronto , I counted John Alexander's Keyword Forensics session as one of my "Must See" presentations for the 2011 conference. The promise of really digging down into keyword discovery and keyword analysis techniques sounded far too good to pass up. After all, keyword research is an essential part of any SEO process .

If you're wondering, "Who's Brian Larson?", you're not alone. Before I jump into the details of some of the can't miss sessions at the upcoming SES Toronto conference, I'll borrow a line from Austin Powers: "Please allow myself to introduce'myself." I'm a SEO Account Manager at TopRank Online Marketing - which means I have the enviable job of developing and managing SEO programs for several TopRank clients.