The ability to target consumers online based on myriad attributes is commonplace in todays digital marketplace. There is much to be gleaned about a consumer based on the habits they exhibit online Ill use myself as an example. Based on my cookie data, an online marketer would know that Im a 30-year old female living in Seattle, WA. They would also know that I am in the market for a handbag and Ive been searching for flights to go back east for Thanksgiving.