Advertisers are no less demanding now than they were before Microsoft introduced paid-content to its MSN portals circa 2000. And its no surprise. Digital advertising opens an exciting and competitive realm of potential for brands, wh ich advertisers hope to confront and use to build relationships with their consumers. Recently,

Advertisers are no less demanding now than they were before Microsoft introduced paid-content to its MSN portals circa 2000. And its no surprise. Digital advertising opens an exciting and competitive realm of potential for brands, wh ich advertisers hope to confront and use to build relationships with their consumers. Recently,