|
Author: Ben Richards - MSFT
|
Result 1 - 2 of about 2
Kraft Foods Present Malcolm Gladwell: 'Why It's Better to be Third'- Cannes Lions 2011
When Malcolm Gladwell was just graduated he sent 14 applications to Canadian advertising agencies, none of them ever got back to him, so it would appear that advertisings loss is everyones gain. Gladwell is a great booking for Cannes: he has the knack of explaining confusing topics through storytelling and this knack has paid off with his books having been in the New York top 100 for 900+ weeks plus. So whats the new Gladwellelan topic that hes going to reveal at Cannes?
author: Ben Richards - MSFT
publisher: adCenter Analytics
Kraft Foods Present Malcolm Gladwell: 'Why It's Better to be Third'- Cannes Lions 2011
When Malcolm Gladwell was just graduated he sent 14 applications to Canadian advertising agencies, none of them ever got back to him, so it would appear that advertisings loss is everyones gain. Gladwell is a great booking for Cannes: he has the knack of explaining confusing topics through storytelling and this knack has paid off with his books having been in the New York top 100 for 900+ weeks plus. So whats the new Gladwellelan topic that hes going to reveal at Cannes?
author: Ben Richards - MSFT
publisher: Microsoft Advertising Community
|
|
|
|