Earnest Hemingway once wrote a complete, compelling story in just six words: "For sale: baby shoes, never worn." A great museum's curation is defined not only what's inside, but what's also left out. A solution should be as simple as possible, and no simpler. 20% of the work gets 80% of the results. The Problem With Marketers Marketing Themselves I've been taking a close look at our industry these past few months. As I looked at Ontolo's marketing tools,

If you haven't heard about Google's "Freshness Update" by now, I'm sure you'll be hearing about it much more. The short story is that Google is now " Giving you fresher, more recent search results. ". Marketing Pilgrim took a look at this update as well. So what's next? Well, "new" content is now ranking higher for many searches. Looking around at various search results across the board, some of the results are astounding. As Rand Fishkin pointed out ,