What can in-house SEOs do if/when Google's algorithm updates, such as Penguin, hit your website hard? Besides avoiding SEO shortcuts to get your site top rankings on search engines, having a plan of action and creating a long-term plan can help.

Any successful cause, country, or company has a strong leader. Good SEO leadership skills are critical to ensuring you and your SEO program succeed. These 10 leadership traits are perfect for agency or in-house SEOs to add for their daily roles.

When thinking of where should in-house SEO reside in your company you want to give special consideration to two factors: Will this help move SEO our projects faster? And will it help your company to launch campaigns holistically by including SEO.

On-page optimization is just the beginning. In addition to having a deep understanding of web analytics and metrics, modern day SEOs need to be skilled in technical SEO, social media marketing, link building, usability, and content marketing.

What will happen in the year ahead? I'm no fan of making predictions, but there are some major social media tactics that we can expect to affect businesses in 2012. Some of these tactics already have been adopted by select companies, but thi.