Remember learning Greek mythology in school? I'm going to give you one name, and I want you to think about the first image that pops into your head ' Hercules . What'd you think about? Was it what you read in that dusty old history book, or was it the unforgettable Disney cartoon ? That, my friends, is the power of storytelling in action. According to Chip and Dan Heath in their book "Made to Stick" ,

The new buzz word on the street is local . The thing is, it's not just buzz. Brian Clark and Robert Bruce talked about local businesses back in February on the Internet Marketing for Smart People Radio show . If you haven't heard it yet, you need to check it out. Local is where we " whether you call yourself a copywriter, an Internet marketer, a social media consultant, a web developer, or all of the above " will soon be finding our next and best clients.