Can't see the video? Click here . Free Registration About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Google+ . Related Stories Why We Still Need to Write,

It's been a big week here at Copyblogger, with lots of changes )more on that next week(. But the coolest thing that's happened has been the response to our new content marketing training and networking community. The forums are already hopping with people getting questions answered. The first Authority webinar recording on Content Marketing Goals is waiting for you, plus three other new seminars just released.

You hear everyone talking about online content marketing, because with today's Internet-empowered prospect, content marketing is what works . And yet, you may be struggling with creating content that works for your business or your clients. Or maybe you're just trying to take your game to the next level. There's a lot to learn, and even then you're left asking potentially expensive and time-consuming questions: How do I apply this particular strategy for my business?

We recently concluded an entire series of articles by our Chief Copywriter Demian Farmworth on the topics of Authorship , Author Rank , and Google+ for the online content creator. It was a smashing success, which indicates that writers and other online content creators are excited about these topics. And you should be. But let's be clear - as best as anyone can tell, Author Rank has not been implemented yet.

Let's face it: a lot of us still write in Microsoft Word. I know I do. And in the corporate world, it's not even an option. Microsoft apps are just what you use. Why not do more at the point of creation? You can already use our Scribe content marketing software in WordPress, Joomla, and in our web-based application for any CMS and any client. Today, you've got another option. We're please to announce Scribe for Microsoft Word. Now you can do research, optimization,

It's been one long winter, so we've decided to put together one crazy deal to help you celebrate the arrival of spring. Ready? Until this Friday, you can grab ' The Genesis Framework for WordPress All 42 of our StudioPress child themes 12 bonus WordPress themes And, every single theme we make in the future ' for only $299.95 . For you accounting types out there, that's a savings of $912.75 , if you were to purchase everything on that list separately.

It's been one long winter, so we've decided to put together one crazy deal to help you celebrate the arrival of spring. Ready? Until this Friday, you can grab ' The Genesis Framework for WordPress All 42 of our StudioPress child themes 12 bonus WordPress themes And, every single theme we make in the future ' for only $299.95 . For you accounting types out there, that's a savings of $912.75 , if you were to purchase everything on that list separately.

Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation? Want to convert those leads to customers and clients? We've got you covered with Internet Marketing for Smart People . And there's absolutely no charge. This 20-installment email course and newsletter delivers the techniques and strategies you need to know to become a much smarter marketer online. Find out more and sign up )free( right here .

It's time for another installment in our series of free content marketing ebooks . Last time, we talked about content marketing strategy. Specifically, a 7-step framework that mapped out who you want to reach and what business objectives you want to meet. That strategy is centered around authority . In this sense, authority means becoming the likeable subject matter expert and thought leader who people listen to, and Google loves. Based on that,

Any of this sound familiar? You find out your site has been down for over an hour ' from cranky people on Twitter and Facebook. What about missing out on that time-sensitive request for proposal, because your email server wasn't pulling new mail? Is your payment processer down right now and you don't have a clue, because the rest of your site is up and looks fine, but no one can buy? All of that has happened to me more than once over the last 15 years,

Does any of this sound familiar? That's just dumb. No one's over there. Who needs another social network? Yep, many people, including me, were saying that about Twitter in 2008. Seems we were wrong. Now, some people are saying the same things about Google+. Some of those people owe their current careers to being Twitter early adopters. Threatened much? Here's the deal. Google+ in early 2013 is way ahead of Twitter circa 2008.

I say to you today, my friends, so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: "We hold these truths to be self-evident: that all men are created equal.

We're coming up on seven years since I started Copyblogger. That alone is hard for me to wrap my head around, and yet ' here we are. Since day one, it's been about content. Not just words that fill up a webpage, but valuable information that attracts attention, drives traffic, and builds businesses. But there's another thing Copyblogger has always been about, and that's the people who create the content. For the most part, especially for us, that means writers .

Some see content marketing as the latest online marketing trend. But if you're a Copyblogger reader you know it goes much deeper, and longer term, than that. Content is the smart, cost-effective way to market virtually any product or service. And real estate is no exception. If you're a real estate professional, then you want to generate more and better leads, and convert more of those leads into sales.

How's that for a headline? If you saw the news out of the Obama camp yesterday, "Hey" was the most successful email subject line of a very data-driven and oddly personal email campaign for fundraising. By all accounts )especially election results(, Obama's digital strategy was a wild success . So, I decided to try that headline with this post. I'll be able to easily see how it does based on email open rates and traffic levels,

If you've been around Copyblogger for a while, you know we rarely offer general discounts or "coupon codes" for our products. Competing on price is not something we find very smart or appealing. Better to just make the best stuff around, right? But it's the Thanksgiving weekend here in the U.S., and we have a lot to be thankful for )thanks to you(. Plus, there's this whole Black Friday / Cyber Monday thing that's become a bit of a tradition.

Write. Write more. Write even more. Write even more than that. Write when you don't want to. Write when you do. Write when you have something to say. Write when you don't. Write every day. Keep writing. Want the poster to hang on your wall? I've got you covered . About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Twitter and Google+ .

It's time to get strategic about your content marketing. After all, it's one thing to create compelling content that spreads via social media and ranks well in search engines. It's quite another for that content to build an audience that builds your business . The key to making that happen? Building authority thanks to that audience . With that goal in mind, I'm happy to announce another free ebook for you.

Everyone is talking about content marketing. That's because when it comes to driving traffic, scoring higher search engine rankings, and boosting online conversions, content marketing is what works . But how, exactly, do you make it work for your business? When we released Scribe 4.0 to the public last week, we offered the premier software system that reflects the way we've done content marketing to grow Copyblogger Media from a blog to a software company with 100,

When it comes to hardcore competitive research, social media monitoring, and metrics, we love Raven Tools . Our resident data nerds Tony Clark and Jessica Commins can often be heard singing the praises of the diverse set of online marketing tools that Raven provides. So we couldn't be more please to announce that the all new Scribe 4 has been added to Raven as the content optimization solution that complements those other premier tools.