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Author: Brian Clark


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The Future of Content Marketing
Monday, September 16, 2013, 12:35:45 GMT by Brian Clark
New York City should have been decimated 33 years ago. A bunch of really smart people got together in 1880 to predict the future, according to Jeff Stibel in his intriguing book Breakpoint . These experts were called on to predict how the rapidly growing Gotham would manage into the next century and beyond. The prognosis was not positive. NYC was a major source of American innovation in 1880. Skyscrapers, subways, stock exchanges " and it was doubling in size every 10 years.
author: Brian Clark
publisher: Copyblogger

Content Marketing: A Truly Winning Difference
Wednesday, September 11, 2013, 12:35:14 GMT by Brian Clark
In the 1920s, Schlitz beer went from 5th in the market to a tie for first. All because a sharp copywriter named Claude Hopkins highlighted their water purification process in an advertisement. Never mind that all beer companies used the same process. No one had told that story before. Advertisers became more astute after that point, which led to the development of the unique selling proposition by a guy named Rosser Reeves.
author: Brian Clark
publisher: Copyblogger

Why Don't More People Believe You're the Best?
Thursday, September 5, 2013, 14:22:16 GMT by Brian Clark
One of the foundational tenets of direct marketing )which means all online marketing( is the "reason why." Why are you the best? Why should I believe you? Why should I buy right now? Good luck with that now. You can claim anything you want ' and that's the problem. These questions have been answered in the prospect's mind before you knew they were a prospect . The Internet makes your internal sales process a joke.
author: Brian Clark
publisher: Copyblogger

The 3 Steps to Success at Anything
Wednesday, September 4, 2013, 14:19:36 GMT by Brian Clark
Many seek the simple formula for success. That's true of content marketing , culinary mastery, improving you golf game, and with life in general. So here it is: Attempt Observe Repeat At least when it comes to online publishing and marketing, there's a lot more training and advice available these days, unlike 15 years ago when I attempted and initially failed. But you still might find yourself putting off the attempt ,
author: Brian Clark
publisher: Copyblogger

Who's the Hero in Your Business?
Tuesday, September 3, 2013, 15:41:50 GMT by Brian Clark
Many businesses are mediocre because they don't have the slightest desire to be heroic. They just want to get through the day, collect the money, and carry on without too much hassle. Other businesses fail to thrive due to an overabundance of hero syndrome. "We're awesome, we beat the competition, we kick ass '" we, we, we. News flash: No one cares about you or your business . People care about themselves. They care about their problems and desires.
author: Brian Clark
publisher: Copyblogger

When it Comes to Content, Who Cares if there's an App for That?
Thursday, August 29, 2013, 12:22:08 GMT by Brian Clark
One of the more satisfying aspects of the nearly 8 years of publishing Copyblogger has been the renewed praise for email marketing . Misguided pundits had proclaimed it dead for years. Email, of course, is alive, well, and had never left the building. That's because email still converts to sales at the highest rate of any online medium, while social media barely registers. Email may be "old," but it works.
author: Brian Clark
publisher: Copyblogger

Thought Leadership is a Synonym for Attention
Wednesday, August 28, 2013, 14:39:41 GMT by Brian Clark
I've been thinking about thought leadership lately. Many smart people, including venture capitalist Brad Feld and Marketo cofounder Jon Miller , equate content marketing with becoming a thought leader. Personally, I've never liked the term. It signifies some exalted guru status, and my 15 years of online content marketing suggests something much less exclusive. Anyone can achieve business authority with content, if they truly want to. I've done it in several industries,
author: Brian Clark
publisher: Copyblogger

The Return of Audience Optimization
Tuesday, August 27, 2013, 14:26:50 GMT by Brian Clark
The word optimization is funny, you know? At least how we use it online. Search engine optimization . Social media optimization. Over -optimization. )By definition, it's impossible to over-optimize. Going beyond optimal is no longer optimal. But I digress(. Optimization is a good thing, if you think about it the way copywriters did before the Internet. It wasn't about algorithms or social sharing button placement.
author: Brian Clark
publisher: Copyblogger

How to Raise Money for Your Business
Monday, August 26, 2013, 14:39:04 GMT by Brian Clark
You know what sucks? Talking to money people. Whether they want to buy you or invest in you, it's just no fun. And that's if you can get their attention in the first place. We've had those discussions ourselves earlier this year, and our answer is still no. It may always stay that way. But I'll tell you what doesn't suck. Creating something that people value . Something that they want to buy. Something that they'll in turn tell their friends, family,
author: Brian Clark
publisher: Copyblogger

Last Day to Save on Our Small Business Marketing Summit
Wednesday, August 21, 2013, 12:44:30 GMT by Brian Clark
NOTE: Today is the last day to save $100 off registration with the code COPYBLOGGER. See you next month! We're only a month away from Copyblogger's first ever Small Business Summit, but there's still time to attend and save! That's right ' we're hosting the Small Business Summit on September 12, 2013 at the Cleveland Convention Center, as part of this year's Content Marketing World. This one-day event features me, Sonia Simone,
author: Brian Clark
publisher: Copyblogger

21 Content-Related Business and Revenue Questions Answered
Friday, August 16, 2013, 12:18:54 GMT by Brian Clark
Note: This podcast is syndicated from my Entreproducer project. In this third edition of our content marketing Q&A series we focus on your questions about business structure and revenue models. Getting your head around the practice of regular and valuable content creation can be tough, but once you do ' you've only just started building your business. What kind of products or services should you offer? How do you hire the right people so you can scale?
author: Brian Clark
publisher: Copyblogger

Last Chance to Save on Our Small Business Marketing Summit
Wednesday, August 14, 2013, 12:47:59 GMT by Brian Clark
We're only a month away from Copyblogger's first ever Small Business Summit, but there's still time to attend and save! That's right ' we're hosting the Small Business Summit on September 12, 2013 at the Cleveland Convention Center, as part of this year's Content Marketing World. This one-day event features me, Sonia Simone, and some of the finest minds in content marketing,
author: Brian Clark
publisher: Copyblogger

The Second Coming of Affiliate Marketing
Wednesday, July 17, 2013, 12:25:40 GMT by Brian Clark
It seems that a huge segment of the online content industry that had been previously vilified by "respectable" online "journalists" )use of quotation marks intentional and appropriate( is also finally being seen as another savior of online content. Some are even trying to call it "commerce journalism." It's actually called affiliate marketing . And it's been around online at least since Amazon launched its Associates Program in the 1990s,
author: Brian Clark
publisher: Copyblogger

Introducing the New Synthesis: Get Way More From WordPress
Monday, July 1, 2013, 12:49:21 GMT by Brian Clark
If you're an online publisher or content marketer using WordPress, understanding the value of great hosting is a must. In my 15 years of online publishing, I've found that it can make all the difference. Page load speeds impact your visitor experience and your search engine rankings. And security is critical when it comes to malware, brute force login attacks, and a rash of other security emergencies that come with WordPress being the most popular CMS on the Internet.
author: Brian Clark
publisher: Copyblogger

How to Push "Send" and Grow Your Business
Friday, June 28, 2013, 14:34:55 GMT by Brian Clark
Twitter. Google+. Facebook. Tumblr. Pinterest. These )and many others( have become the darlings of social media. The press loves to rave about their features, droning endlessly on about upgrades, acquisitions, VC rounds, and user numbers. Though you can gain a lot of good market information and make valuable connections from participating in social networking sites, don't expect to sell much.
author: Brian Clark
publisher: Copyblogger

How to Build an Audience that Builds Your Business
Saturday, June 22, 2013, 12:29:52 GMT by Brian Clark
There was a time " not too long ago " when you could solve your sales problems by simply throwing money at television, print, and radio ads. And that approach can still work ' if you've got a lot of time and a lot of money. But even if you do, traditional )interruptive( advertising has lost its mojo. People are dropping out, turning on, and tuning in ' to content.
author: Brian Clark
publisher: Copyblogger

How to Build a Massive Email List )Without Being Annoying(
Monday, June 17, 2013, 14:49:18 GMT by Brian Clark
Fact : Email is still )by far( the most profitable online sales channel. That means an essential aspect of your audience is the segment that trusts you with their primary email address. So, it seems fair to say that enticing your prospective customers and clients onto an email list is crucial. Once you start building that list, you always want more. It's like crack, really. Email subscriber count crack, to be exact. And like any addiction,
author: Brian Clark
publisher: Copyblogger

"Content" Isn't a Buzzword, It's the Future of Your Business
Friday, June 14, 2013, 12:49:04 GMT by Brian Clark
Content Marketing is a hot topic, no doubt. What you may not know, however, is that it's been around for a long time, and that it's finding itself in the midst of yet another "Golden Age" with the rise of the Internet. This is very good news if you're a content creator. It's even better news if you're building authority online. But, are you actually getting the job done? Whether you have no idea what I'm talking about, or you do,
author: Brian Clark
publisher: Copyblogger

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