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Author: Brian Clark


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The New Rainmaker: Why the Key to Business Success is Media, Not Marketing
Wednesday, January 22, 2014, 14:33:12 GMT by Brian Clark
If you've been following Copyblogger for any length of time, you know we've been teaching people online marketing for over eight years. Specifically, something that is now known as content marketing . The key point being that this type of marketing is different from traditional marketing, but it accomplishes what marketing is supposed to do. And it's the differences that cause so many people to struggle with it. At this point,
author: Brian Clark
publisher: Copyblogger

Copyblogger is Eight Today )Time for a Facelift(!
Thursday, January 9, 2014, 13:16:06 GMT by Brian Clark
Time flies when you're having fun, but it's true ' Copyblogger is 8 years old today. And as we all know, that's pushing 60 in Internet years. So, we do what any aging icon does. That's right " a facelift. Nothing says "Happy Birthday" like anaesthesia, scalpel incisions, and bruised facial swelling )metaphorically speaking, of course(. Actually, Copyblogger has undergone many redesigns over the years. Design is a big part of who we are as a company,
author: Brian Clark
publisher: Copyblogger

Authority Intensive 2014 Discount Ends Today
Tuesday, December 31, 2013, 13:23:10 GMT by Brian Clark
Just the facts: What : Authority Intensive : Copyblogger's live training event that provides an integrated content marketing strategy combined with how best to implement it. Plus great parties and networking. When : May 7-9, 2014. Who : Seth Godin, Ann Handley, Darren Rowse, Lee Odden, Sonia Simone, Dennis Goedegebuure, Chris Garrett, Joanna Wiebe, Tom Martin, Brian Gardner, Selena Waite, Jason Miller, Beth Hayden, Jon Henshaw, Bill Erickson, Pamela Wilson, Jerod Morris,
author: Brian Clark
publisher: Copyblogger

2014: The Year of the Rainmaker
Monday, December 23, 2013, 13:48:48 GMT by Brian Clark
A year ago almost to the day, I wrote 2013: The Year of the Online Writer . The basic premise was that we had reached a tipping point. Companies of all sizes that wanted to succeed now knew that: Content is what people want. Content is what people share. Content is what makes buying decisions happen. Those realizations, in turn, require great content creators. Notably, great writers. This coming year will continue the trend, with an added twist. Great content is,
author: Brian Clark
publisher: Copyblogger

How the Grinch Stole Your Authority
Monday, December 16, 2013, 13:32:18 GMT by Brian Clark
Every Who Down in Who-ville Craved authority a lot ' But the Grinch, Who lived just North of Who-ville, Did NOT! Now, Authority Intensive is not until May, But your wallet may suffer if the Grinch has his way. This particular Grinch is procrastination , you see. Those who register by year's end are pleased as can be. But those who wait longer might not be happy at all. Left out with their marketing brains two sizes too small. Join us for smart speakers ,
author: Brian Clark
publisher: Copyblogger

Last Day to Buy Premise for WordPress ' Ever
Friday, December 13, 2013, 13:27:45 GMT by Brian Clark
This is a quick reminder that our Premise landing page and membership site solution for WordPress is going off the market today at 5 p.m. PST . We're not "killing" the product, we're just ending standalone sales and shifting business models. In short, if you have a self-hosted WordPress site, this is your last chance to buy Premise as a standalone product. We'll be incorporating the technology in a hosted platform early next year, which will have a recurring fee. So,
author: Brian Clark
publisher: Copyblogger

Premise for WordPress is Going Away: Grab a Copy and Save Before it's too Late
Monday, December 9, 2013, 13:29:46 GMT by Brian Clark
Yes, it's true. Our Premise landing page and membership site solution for WordPress is gone at the end of this week. And that means exactly what it sounds like ' we're discontinuing sales of the product. Yes, this is the same software that we use at StudioPress to perform hundreds of thousands of dollars worth of digital transactions each month, and securely deliver the purchased products. Yes, this is the very technology that powers MyCopyblogger ,
author: Brian Clark
publisher: Copyblogger

Follower @copyblogger on Twitter!
Sunday, December 8, 2013, 16:51:28 GMT by Brian Clark
Since way back in 2006, I used @copyblogger as my personal Twitter handle. Recently, we thought it was a good idea to separate the man from the brand, so I'm now @brianclark . That means @copyblogger has a new life, and an important function of its own. So why would you want to follow this account on Twitter?
author: Brian Clark
publisher: Copyblogger

A Content Marketing Experience Designed to Take Your Business to the Next Level
Monday, November 25, 2013, 13:30:07 GMT by Brian Clark
It's a frightfully familiar scenario. Smart, motivated people attend an online marketing conference, and get overwhelmed with fascinating facts, figures, and tactics. They then get back home and realize they have no comprehensive framework to implement these otherwise valuable tips. That's because most conferences are packaged as a "big box of awesome." A whole bunch of great stuff, but no assembly instructions to put it all together in a meaningful way.
author: Brian Clark
publisher: Copyblogger

Last Day to Save Big on Our WordPress Designs, Authority Membership, and More
Monday, November 18, 2013, 12:12:01 GMT by Brian Clark
So far, our sneak attack on Black Friday has been a smashing success. By jumping the gun and running our annual November sale from last Monday to this one, we've saved many, many people many thousands of dollars. And it's not too late for you )yet(. Our special discounts and bundles are still available until 5 pm Pacific time today. But once that time passes, we lock the doors and start contemplating more important things " like turkey, football, and beer.
author: Brian Clark
publisher: Copyblogger

Who Has Time for Black Friday? Save Big Right Now!
Monday, November 11, 2013, 12:26:22 GMT by Brian Clark
We've been doing this Black Friday / Cyber Monday thing since 2008, if my poor 46-year-old brain recalls correctly. And it's become a bit of a circus )unlike back in my day(. This may be another sign that I'm getting older and crankier, but it just seems no fun anymore. Too much noise, pushing, shoving ' oh look, an assault in aisle four by a mother of three. So, just like older folks enjoy a nice meal a tad earlier than the young'uns,
author: Brian Clark
publisher: Copyblogger

Darren Rowse Joins Seth Godin as a Keynote Speaker for Authority Intensive
Tuesday, October 22, 2013, 16:29:46 GMT by Brian Clark
I call him the nicest guy on the Internet, and he thinks I'm teasing him. I'm not. Darren Rowse is someone I'm proud to call a friend, but he's way more than that. He was an early inspiration to me " and countless thousands of others " to get into this whole blogging thing in the first place. He even helped inspire the brand Copyblogger,
author: Brian Clark
publisher: Copyblogger

Save the Date: Authority Intensive, May 7-9, 2014
Tuesday, September 17, 2013, 14:14:05 GMT by Brian Clark
The month of May in Denver, Colorado is absolutely spectacular. And we'd like to invite you to come on over and take your content marketing game to a new level, while also having a great time. Authority Intensive will be Copyblogger's first large-scale live event. We've had spectacular feedback from the smaller live events we've done, so we're now ready to throw a bigger party. But it won't be too big.
author: Brian Clark
publisher: Copyblogger

The Future of Content Marketing
Monday, September 16, 2013, 12:35:45 GMT by Brian Clark
New York City should have been decimated 33 years ago. A bunch of really smart people got together in 1880 to predict the future, according to Jeff Stibel in his intriguing book Breakpoint . These experts were called on to predict how the rapidly growing Gotham would manage into the next century and beyond. The prognosis was not positive. NYC was a major source of American innovation in 1880. Skyscrapers, subways, stock exchanges " and it was doubling in size every 10 years.
author: Brian Clark
publisher: Copyblogger

Content Marketing: A Truly Winning Difference
Wednesday, September 11, 2013, 12:35:14 GMT by Brian Clark
In the 1920s, Schlitz beer went from 5th in the market to a tie for first. All because a sharp copywriter named Claude Hopkins highlighted their water purification process in an advertisement. Never mind that all beer companies used the same process. No one had told that story before. Advertisers became more astute after that point, which led to the development of the unique selling proposition by a guy named Rosser Reeves.
author: Brian Clark
publisher: Copyblogger

Why Don't More People Believe You're the Best?
Thursday, September 5, 2013, 14:22:16 GMT by Brian Clark
One of the foundational tenets of direct marketing )which means all online marketing( is the "reason why." Why are you the best? Why should I believe you? Why should I buy right now? Good luck with that now. You can claim anything you want ' and that's the problem. These questions have been answered in the prospect's mind before you knew they were a prospect . The Internet makes your internal sales process a joke.
author: Brian Clark
publisher: Copyblogger

The 3 Steps to Success at Anything
Wednesday, September 4, 2013, 14:19:36 GMT by Brian Clark
Many seek the simple formula for success. That's true of content marketing , culinary mastery, improving you golf game, and with life in general. So here it is: Attempt Observe Repeat At least when it comes to online publishing and marketing, there's a lot more training and advice available these days, unlike 15 years ago when I attempted and initially failed. But you still might find yourself putting off the attempt ,
author: Brian Clark
publisher: Copyblogger

Who's the Hero in Your Business?
Tuesday, September 3, 2013, 15:41:50 GMT by Brian Clark
Many businesses are mediocre because they don't have the slightest desire to be heroic. They just want to get through the day, collect the money, and carry on without too much hassle. Other businesses fail to thrive due to an overabundance of hero syndrome. "We're awesome, we beat the competition, we kick ass '" we, we, we. News flash: No one cares about you or your business . People care about themselves. They care about their problems and desires.
author: Brian Clark
publisher: Copyblogger

When it Comes to Content, Who Cares if there's an App for That?
Thursday, August 29, 2013, 12:22:08 GMT by Brian Clark
One of the more satisfying aspects of the nearly 8 years of publishing Copyblogger has been the renewed praise for email marketing . Misguided pundits had proclaimed it dead for years. Email, of course, is alive, well, and had never left the building. That's because email still converts to sales at the highest rate of any online medium, while social media barely registers. Email may be "old," but it works.
author: Brian Clark
publisher: Copyblogger

Thought Leadership is a Synonym for Attention
Wednesday, August 28, 2013, 14:39:41 GMT by Brian Clark
I've been thinking about thought leadership lately. Many smart people, including venture capitalist Brad Feld and Marketo cofounder Jon Miller , equate content marketing with becoming a thought leader. Personally, I've never liked the term. It signifies some exalted guru status, and my 15 years of online content marketing suggests something much less exclusive. Anyone can achieve business authority with content, if they truly want to. I've done it in several industries,
author: Brian Clark
publisher: Copyblogger

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