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Author: Brian Clark


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5 Ways a Minimum Viable Audience Gives You an Unfair Business Advantage
Friday, March 14, 2014, 13:51:40 GMT by Brian Clark
Startups aren't "real" companies, according to retired entrepreneur and author Steve Blank . At least not in the way we usually think of the concept of a "company." Startups are instead temporary organizations on a mission to find a scalable business model. Once that business model is found, a "real" company is born to execute on it. For many years, Steve Blank has been a mentor to Eric Ries ,
author: Brian Clark
publisher: Copyblogger

The Critical Thing You Need to Earn Targeted Traffic - Today, and into the Future
Wednesday, March 12, 2014, 15:29:48 GMT by Brian Clark
There is nothing new under the sun. What was old, is new again. It's all been said and done before ' Those adages are true in your university philosophy class, and just as true when it comes to your media strategy. If you're working too hard trying to keep up with every new tactic and technology and social network that bubbles up online ' and wondering what the essential asset is in building an audience, then this episode of New Rainmaker is for you .
author: Brian Clark
publisher: Copyblogger

Last Day to Save $100 on Your Authority Membership
Friday, March 7, 2014, 14:14:52 GMT by Brian Clark
Just a quick note to remind you that today is the last day to save $100 on Authority, our content marketing education and networking community. You get instant access to over 149 hours of premium content. And you'll lock in this discounted price )less than 68 cents a day( for the life of your membership. Get all the details and register right here . *This post will self-destruct today )Friday March 7, 2014( at 5 pm Pacific time, along with the discount.
author: Brian Clark
publisher: Copyblogger

8 Ways a Digital Media Platform is More Influential than Marketing
Thursday, March 6, 2014, 16:31:51 GMT by Brian Clark
Imagine this scenario. Two attorneys are chatting against the beautiful tropical backdrop of the Cayman Islands. The elder lawyer suggests to the young rising star that he "grab a Red Stripe," which leads to the selection of the Jamaican-brewed beer from an ice-cold fridge. So simple ' but it's a powerful association between the "good life" and a particular brand of beer. Did it work? Within a month, sales of Red Stripe in the United States increased by over 50%.
author: Brian Clark
publisher: Copyblogger

Become a Content Marketing Expert for Less Than 68 Cents a Day
Monday, March 3, 2014, 14:29:10 GMT by Brian Clark
Now that content marketing is the mainstream way to attract and convert prospects online, you'd think that the tested and proven foundational strategies would be common knowledge by now. Unfortunately, that's not the case. Or, viewed another way, that represents a fantastic opportunity for you. This is just one reason we built Authority, our content marketing education program and networking community: to teach what works in an easy-to-use,
author: Brian Clark
publisher: Copyblogger

Don't Waste Your Time with Native Advertising
Saturday, March 1, 2014, 14:31:09 GMT by Brian Clark
It's a brilliant piece of native advertising. Visually appealing and information rich, this sponsored content walks you through numerous variations of oysters, where they hail from, and interesting facts about each. The New Orleans, we learn, was the preferred oyster of Jean Lafitte, and is the key to Oysters Rockefeller. The sweet and succulent Tangier oyster captivated Captain John Smith when introduced by Pocahontas, and the rest is history. Next,
author: Brian Clark
publisher: Copyblogger

Are You Confident in Your Content Marketing? )New Study Suggests You're Not(
Wednesday, February 26, 2014, 14:34:03 GMT by Brian Clark
Here's a fact about content marketing that's actually shocking. The 2014 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs )sponsored by our own New Rainmaker ( is out, and it includes a number of surprising findings.
author: Brian Clark
publisher: Copyblogger

Why the New Rainmaker is a New Media Producer
Thursday, February 20, 2014, 14:13:50 GMT by Brian Clark
Back in the day, the Big Dream of any creator involved striking a deal with a name like Random House, Warner Brothers, or Atlantic Records. Signing a deal with one of those immortal entities was considered the gold ring, the opening of the only door to independence, respect, and success in media and entertainment. Then, in the course of less than twenty years, the Internet obliterated those power structures,
author: Brian Clark
publisher: Copyblogger

Does Your Copy Pass the "Forehead Slap" Test?
Wednesday, February 19, 2014, 14:39:58 GMT by Brian Clark
One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that's what will prompt the purchase. This is one rule that always applies, except when it doesn't. We'll look at the exceptions in a bit. Fake benefits The idea of highlighting benefits over features seems simple. But it's often tough to do in practice.
author: Brian Clark
publisher: Copyblogger

How to Build a Lucrative Asset While You Make it Rain
Wednesday, February 5, 2014, 18:21:25 GMT by Brian Clark
In the days before the Internet, if you wanted to create and distribute any kind of content on a large scale, you needed to either be wealthy, have connections, win the cultural lottery of getting picked, or possess a nearly impossible combination of any of those factors. Only a very privileged few had the resources to own a radio station, a recording studio, or a printing press.
author: Brian Clark
publisher: Copyblogger

How to Make Your Content a Star
Wednesday, February 5, 2014, 14:24:59 GMT by Brian Clark
Think about how many stars exist in the universe. It's hard to wrap your head around. Astronomers estimate there are 170 billion galaxies in the parts of the universe we can see, which extends 13.8 billion light-years in every direction. If you multiply the number of stars in just our own galaxy by 170 billion, you get a septillion stars )that's a 1 followed by twenty-four zeros(. Of course, the true number may actually be infinite ,
author: Brian Clark
publisher: Copyblogger

31 Spots Left for Authority Intensive )Plus 5 More Great Speakers(
Tuesday, February 4, 2014, 14:01:13 GMT by Brian Clark
We're still more than three months away from Authority Intensive, May 7-9 in Denver, and we're almost sold out. With this lineup , I'm not surprised " I feel lucky just to be hosting this thing. If you're still on the fence, there's good news ' we've added even more great speakers. Let me tell you a bit about them before you head over to secure your spot for the content marketing event of the year.
author: Brian Clark
publisher: Copyblogger

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