Back in August, I wrote an article about Google+ and how its list of new features had the potential to take on Facebook as the next social media powerhouse. I championed the Circles feature of Google+ as the next great thing, as I don't always like to share things with my entire Facebook friend list. .

Sniffing out most of a website's basic search-engine-optimization problems can be done in 20 minutes or less if you know what you're doing. Here are the essentials for an effective and fast SEO audit. Check out the SEO Tools guide at Search Engine Journal .

Sniffing out most of a website's basic search-engine-optimization problems can be done in 20 minutes or less if you know what you're doing. Here are the essentials for an effective and fast SEO audit. I'll warn you now that reading this guide might take a bit more time than it does to actually perform the SEO audit itself. But by the time you finish reading, you will be fully prepared to improve a site's visibility.

In our previous post on creating useful advanced segments in Google Analytics we were talking about setting up the process and determining your true shopper. Now, let's also see how to create a segment for non-branded keyword .

Google Analytics can be an online marketer's most powerful tool for gathering a wealth of information about a website and its users. However, there are two common problems that occur when using Google Analytics to mine search data. First, mining for causative and actionable data can sometimes be very unproductive. This is referred to as "analysis paralysis," and has been known to affect online marketers of any skill level. Secondly,

The Internet is a vast world that is constantly changing and evolving. As more people log on, the necessity for organization of content and increasing findability of relevant sources are increasing at a rapid rate. This growing need requires major advances in the way information is cataloged, and developers have jumped on the opportunity to create new tools for this purpose. Among the more recent advances is the introduction of Schema.org,