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Author: Brian R. Brown


Result 1 - 17 of about 17



Be unique to avoid duplicate content
Saturday, May 31, 2008, 20:16:28 GMT by Brian R. Brown
Website owners might be amazed to learn that one of the biggest sources for duplicate content isn't externally, but internally. Certainly popular sites and blogs that syndicate a lot of content have to deal with external duplication, but as I already touched on external duplicate content , we know there are steps to minimize those challenges and to establish your site as the canonical source. Internal or on-site content duplication tends to come in a few key ways,
author: Brian R. Brown
publisher: Searchlight

Selling duplicate content
Thursday, May 15, 2008, 03:32:18 GMT by Brian R. Brown
When it comes to Internet retailers, getting found in search results is often just as important as the right location is to brick-and-mortar retailers. When a big part of online success comes down to words, why settle for selling what everyone else is? All retailers, no matter what their channel of choice, often sell the same products as at least some of their competitors. If you are a big enough fish, you can command enough power to at least obfuscate that fact . . .
author: Brian R. Brown
publisher: Searchlight

Understanding duplicate content: Outside view
Friday, April 11, 2008, 14:31:08 GMT by Brian R. Brown
Are you being outranked by you? Is "your" content showing up in searches, but on sites that aren't yours? Do you have multiple websites that compete against each other? Well this discussion on duplicate content from external sources should be right up your alley. Earlier in the week, I .
author: Brian R. Brown
publisher: Searchlight

Duplicate content: Separating the penalty from the filter
Monday, April 7, 2008, 14:52:41 GMT by Brian R. Brown
Several weeks ago at SMX West I had the pleasure of meeting and having lunch with Brian White from Google. White works on Matt Cutts ' Web spam team, tirelessly working to make Google's search results the best they can be, ensuring the best user experience. Quite a hefty task indeed. You'd think that someone who spends his days fighting the never-ending battle that is Web spam might be a bit negative or jaded. If that is the case, he does an amazing job hiding it. Instead,
author: Brian R. Brown
publisher: Searchlight

Use SEO to optimize your recession
Friday, April 4, 2008, 02:35:37 GMT by Brian R. Brown
Earlier this week I talked about how a recession may be the best thing for SEO . Let's revisit that bold statement and also how to make the most out of a downturn in the economy using SEO. There will be firms and people within the industry that will feel the same pains of a recession that everyone else will. I'm certainly not claiming that you can sit back and coast in to success. In fact, the statement is less about SEO firms and practitioners, and more about SEO as a tool.
author: Brian R. Brown
publisher: Searchlight

Recession - the best thing for SEO
Monday, March 31, 2008, 15:42:53 GMT by Brian R. Brown
So here we are, one quarter down and recession to go. Recession has become an unfortunate but popular topic in 2008. Some people follow strict definitions of what qualifies technically as a recession while others speak purely from opinion or maybe they are speaking from the pinch they are feeling in their wallets. For most, they could care less what you call it; labels don't make the impact they are feeling any better or any less painful. In most industries,
author: Brian R. Brown
publisher: Searchlight

Analyze and create robots.txt files in Google
Saturday, March 29, 2008, 20:02:14 GMT by Brian R. Brown
Google's Webmaster Central has become a very important resource for anyone who has a website, works on a website, or, like SEO practitioners, helps others with their websites. Google continues to roll out more features and better functionality to existing features, and now they just did a little bit .
author: Brian R. Brown
publisher: Searchlight

Number-1 in Google may not be enough
Monday, March 24, 2008, 18:14:34 GMT by Brian R. Brown
Google's new teleportation, their search-within-search function, is getting mixed responses, at least from some site owners, who may be remembering occasions when teleportation in the Star Trek transporter went wrong. Earlier in the month, Google introduced the teleportation functionality as a way to better help searchers to find information .
author: Brian R. Brown
publisher: Searchlight

It's about the experience
Saturday, March 22, 2008, 22:48:13 GMT by Brian R. Brown
So today is a special day. My father celebrates his 70th birthday aside from my outing his birthday and age )fortunately he probably won't see this(, today will be just another day for him. Needless to say, he's not one for celebration. In fact, I think he .
author: Brian R. Brown
publisher: Searchlight

LinkedIn goes corporate
Friday, March 21, 2008, 16:31:57 GMT by Brian R. Brown
So, the other day I posted about how you can fit LinkedIn into your SEO and Web marketing mix through optimizing the links within your profile as well as linking back to your public LinkedIn profile, participating on LinkedIn Answers, and optimizing member profiles. Of course LinkedIn is built around individual members, so business interaction is very individual to individual ... there's something kind of nice about this, more personal feel. Conceptual LinkedIn Company Pages.
author: Brian R. Brown
publisher: Searchlight

Quick header response check on a list of domain
Thursday, March 20, 2008, 18:17:15 GMT by Brian R. Brown
At Netconcepts, we often work with clients who have portfolios of domains. Some of these may be domains from other businesses or sites that have been acquired that are no longer active, while others are typo and brand protection names, and still others may be used for marketing purposes. These .
author: Brian R. Brown
publisher: Searchlight

LinkedIn: Your SEO card file
Tuesday, March 18, 2008, 03:18:18 GMT by Brian R. Brown
It's interesting how aspects of our lives come into play. Prior to joining this Web revolution, or evolution, depending on your point of view, I worked in the world of consumer packaged goods. I developed and managed some of the office products that most of you probably use everyday. .
author: Brian R. Brown
publisher: Searchlight

Special relationships with the search engines
Tuesday, February 12, 2008, 03:19:00 GMT by Brian R. Brown
Are you looking for that edge online? Something that your competitors don't have? Forget wasting all your energy on a great design and developing superior content-it's not what you know, but who you work with. Sooner or later, most of us in the industry get an e-mail, either .
author: Brian R. Brown
publisher: Searchlight

Super Bowl ads reveal big companies don't get it
Monday, February 4, 2008, 15:58:00 GMT by Brian R. Brown
It may be a toss up today whether the talk around the office will be more about the game )way to go Giants( or about the commercials. The commercials of course are a big draw for many and at least an entertaining bonus for others. Big name companies employ big .
author: Brian R. Brown
publisher: Searchlight

Social media...just say no?
Friday, February 1, 2008, 04:32:00 GMT by Brian R. Brown
Social media has certainly come into its own over the last year. Whether you log more hours online than you do sleeping or are the type that only turns your computer on every couple of days gasp there is a good chance that you have some familiarity with .
author: Brian R. Brown
publisher: Searchlight

'The Office', 'CSI', and 'Ugly Betty' get it
Friday, January 25, 2008, 21:23:00 GMT by Brian R. Brown
Along with being entertained, what can we learn from them? Over the years, and long before the Web entered into the mix, people have become very attached to their programs. While the networks may, and perhaps still do, have some trepidation about copyright issues and online file sharing, they've also realized that the Web gives them even more opportunities to get in front of their audiences. The networks and shows aren't limited to the 30 or 60 minutes a week any more.
author: Brian R. Brown
publisher: Searchlight

Counting links the easy way
Friday, January 18, 2008, 16:53:00 GMT by Brian R. Brown
So I've been meaning to do some write-ups on some browser toolbars and plug-ins that may be useful for SEO purposes...and leave it to Rand at SEOmoz.org to remind me of this with his review of 12 popular browser toolbars . Link Counter ) download ( is one that I absolutely love both for what it does and its simplicity. Links play a very important part in SEO, both internal links as well as external links. Are they live or broken, 301 redirected, HTML or JavaScript based?
author: Brian R. Brown
publisher: Searchlight


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