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Author: Brick Marketing


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Inserting Tables Into WordPress
Thursday, August 14, 2008, 02:11:29 GMT by Brick Marketing
There are time when you may need to insert a table into WordPress, either into a post or into a page. WordPress is not terribly effective when it comes to HTML and where one template will handle the code relatively easily, another template may not. One of the strange things about WordPress is that after very carefully crafting a table you can go straight to publishing. Everything appears to look fine until you find a mistake and need to go back and edit.
author: Brick Marketing
publisher: Blog Marketing Journal

How Google Insights Can Improve Your Advertising
Wednesday, August 13, 2008, 14:37:03 GMT by Brick Marketing
OK, PPC Hero beat us to it , but we wanted to talk a little bit about how Google Insights, the latest Google tool, can be used for your PPC campaigns. There are several ways, actually. But just to highlight some of the useful features of Google Insights,
author: Brick Marketing
publisher: Pay Per Click Journal

Social Networking: Who Are You Really Talking Too?
Wednesday, August 13, 2008, 04:03:29 GMT by Brick Marketing
One of the biggest problems with social networking, in fact with any online social activity, is anonymity. In reality, you have no idea who it is you are talking too. This is not a new phenomenon. Since we have been able to communicate online, people have misrepresented themselves. Sometimes it is their gender, or their age, at other times it is their profession, or at least their position.
author: Brick Marketing
publisher: Social Marketing Journal

Information Out Of Date? Give It A Refesh!
Wednesday, August 13, 2008, 02:57:10 GMT by Brick Marketing
If you have had a blog for a couple of years chances are that some of those pages are ranking quite well but the content itself is now out of date. You have a number of choices including writing a new post and pointing the old post at it. By far the easiest solution is to simply write over it all with fresh up-to-date content. Don't change the title, don't change the URL - just update the content. Your old content, whilst rating well,
author: Brick Marketing
publisher: Blog Marketing Journal

Optimizing Your Advertising For Seasonal Highs And Lows
Tuesday, August 12, 2008, 14:56:43 GMT by Brick Marketing
Do you know your peak seasons? You should. And it helps to know when the start and when they end because when it comes to advertising, how much you spend is vitally important. But just as important is how much revenue you bring in the door as a result of that advertising. If your peak season is Christmas, for instance, you know that you can count on a certain amount of business based on the economy and the mood of the marketplace.
author: Brick Marketing
publisher: Pay Per Click Journal

Do You Correct Mistakes In Your Writing?
Monday, August 11, 2008, 14:41:53 GMT by Brick Marketing
We are all human and one of the toughest parts of writing content for your blog is editing your own work. You can read the same mistake a hundred times and miss it. Your eyes are actually playing tricks so read what you think should be there, not what is actually there. If we accept that we are fallible and that we can and do make mistakes, should we go back and correct those mistakes? There are some purists who feel that what has been written should stay, mistakes and all.
author: Brick Marketing
publisher: Blog Marketing Journal

StumbleUpon Becomes Friend-lier
Monday, August 11, 2008, 13:04:29 GMT by Brick Marketing
StumbleUpon has had a few problems that over the years have become rather frustrating. The first of these was the limit of 200 friends. We got over that - too many to invite to a party anyway. However, half of them may have left, closed their account even; they still remained on your friends list and counted towards that 200 limit. Finally things are changing and it seems they are changing for the better. The 200 friend limit will go, but then, so will your friends.
author: Brick Marketing
publisher: Social Marketing Journal

Using PPC To Generate Leads
Monday, August 11, 2008, 12:53:09 GMT by Brick Marketing
One often overlooked strategy for using PPC advertising to use it as a lead generation tool. Everyone goes for the close when they might actually make more mileage going for the prospect and waiting till later to make the sales pitch. Here are five principles to incorporate into your next PPC campaign to help you generate more leads that you can use to later close the sale: Write your landing page around capturing an e-mail address: Yes,
author: Brick Marketing
publisher: Pay Per Click Journal

The Latest PPC Search Engine News
Sunday, August 10, 2008, 15:04:50 GMT by Brick Marketing
If you use MSN adCenter's API then you should take note that you have only four days to upgrade or lose it all. The deadline for upgrading is August 14. The MSN team has a live webcast scheduled for August 19 and will be ready to take your questions. For more information, go to the adCenter blog . Google AdWords was down yesterday for system maintenance so if you tried to login and couldn't - that was the problem. It happens every month. Google Insights has launched.
author: Brick Marketing
publisher: Pay Per Click Journal

Social Bookmarking: What Is Your Motivation For Voting?
Sunday, August 10, 2008, 13:33:55 GMT by Brick Marketing
One of the distractions of social bookmarking is the 'voting' component. Every bookmarking site has some form of voting, whether it is a thumb, a digg or a sphinn, it all the same. What motivates you to vote? If you were to vote every link to sent to you, you would be there all day reading and voting so my next question is, how many of these requests do you actually read? To be honest, I read very few. I read the title that is sent to me, and,
author: Brick Marketing
publisher: Social Marketing Journal

Feedburner - Full Feed Or Excerpt?
Sunday, August 10, 2008, 12:59:34 GMT by Brick Marketing
When you syndicate your content using RSS and Feedburner,  do you send a full feed or an excerpt. As a reader of many blogs, and a subscriber of many feeds, the one option that is missing as the user, is whether I receive a full feed or excerpt.  I am at the whim of the blogger and what they decide to send. Like most issues, there are those that want only excerpt whilst others want the full story.  From the bloggers point of view,
author: Brick Marketing
publisher: Blog Marketing Journal

Social Bookmarking - Don't Submit And Forget
Saturday, August 9, 2008, 15:17:43 GMT by Brick Marketing
Social bookmarking can deliver a lot of traffic to any site if it is managed properly. For most site owners, particularly bloggers, they submit their page to StumbleUpon or Digg, nag those in their contact list to support the submission, then sit back and expect record traffic. Generally speaking, social bookmarking it not that easy. Once you have submitted your page, you need to start to market it which means socializing.
author: Brick Marketing
publisher: Social Marketing Journal

Check Your WordPress SEO Traps
Saturday, August 9, 2008, 14:43:42 GMT by Brick Marketing
WordPress is by far the most popular blog software in use at present.  Out of the box, most WordPress themes are terrible when it comes to SEO.  So bad in fact it could actually be costing you when it comes to search result placings. Many of the SEO problems associated with WordPress can be fixed. If you have obtained an SEO friendly theme then some of these problems should have been taken care of. SEO problems include: Sidebar code appears before the content.
author: Brick Marketing
publisher: Blog Marketing Journal

Back To School PPC: Start Your Campaign Now
Saturday, August 9, 2008, 13:41:56 GMT by Brick Marketing
Have you launched your back to school PPC campaigns yet? It's time. If you have not already done so then now is the time to get those back to school PPC campaigns optimized and activated. The first day of school is just around the corner. So what types of products are great for selling this time of year? School Supplies - Of course. Every student, from pre-school to college, will need school supplies. Now is the time to get that advertising campaign going.
author: Brick Marketing
publisher: Pay Per Click Journal

Will Every Blog Become A Social Networking Blog
Saturday, August 9, 2008, 02:31:52 GMT by Brick Marketing
WordPress users may be interested to learn that a new adaption of their favorite blog software, called buddypress, will be released later this year. Buddypress, formerly ChickSpeak, is set to turn any WordPress blog into a social networking site. Using WordPress-MU )multi user(, buddypress will enable various users to log in and create their own pages. The original ChickSpeak pages from WordPress.
author: Brick Marketing
publisher: Social Marketing Journal

4 Business Blog No No's
Saturday, August 9, 2008, 00:59:04 GMT by Brick Marketing
Business blogs are excellent tools for promoting one's business. The scope of what can be done in a blog is endless, however there are some things that, as a business blog, you should never do. Here are four blog no-no's, I am sure you can think of more. Don't use your blog to rubbish the competition. Your blog should be about your business. The moment you start rubishing the opposition you are achieving two negatives. First,
author: Brick Marketing
publisher: Blog Marketing Journal

Improving Your Quality Score Through Keywords And Ad Text
Friday, August 8, 2008, 15:42:43 GMT by Brick Marketing
The two most important parts of your PPC Quality Score are your keywords and your ad text. The two go hand in hand, like bread and butter. Here are few tips to help you make the tweaks you need to make without killing your quality score: Don't make too many changes at one time - It takes Google a while to assess changes you've made to your account. It could take a couple of weeks for an ad text change, for instance, to be reassessed.
author: Brick Marketing
publisher: Pay Per Click Journal

Viral Marketing Has Two Faces, Keep Your Eyes On Both
Friday, August 8, 2008, 01:15:34 GMT by Brick Marketing
Viral marketing does not necessarily lead to an increase in sales, it does generate a lot talk and a lot of visitors. However, viral marketing is not always have the positive outcomes you may want to see. If you set out to try and achieve a viral marketing sensation they be sure that everything is in place to support the outcomes. there have been many marketing campaigns that have gone wrong and yet gone viral, all for the wrong reasons. Poor promotion, poor support,
author: Brick Marketing
publisher: Social Marketing Journal

Google Is Adding New Features To Its Content Network Advertising Platform
Thursday, August 7, 2008, 15:08:16 GMT by Brick Marketing
Google AdWords has announced that it is adding new features to the Content Network part of its advertising platform: * Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again. * Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average,
author: Brick Marketing
publisher: Pay Per Click Journal

Choking Adsense Can Reduce Your Blogging Income
Thursday, August 7, 2008, 14:04:56 GMT by Brick Marketing
One of the most popular forms of blogging income has been by running Google Adsense ad units. Once the Adsense code has been inserted into a blogs pages,  Google reads the sites contents and delivers ads relevant to the content it finds. If your pages are dominated by graphics then Google may not be able to determine the contents and thus provide relevant ads.
author: Brick Marketing
publisher: Blog Marketing Journal

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