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Author: Brick Marketing


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How's Your Mother's Day Campaign Going?
Wednesday, May 7, 2008, 15:48:39 GMT by Brick Marketing
You know, it's still not too late to get that Mother's Day advertising campaign off the ground. You may be a little later than your competition, but you're not too late. The beauty of pay-per-click is that you can start a campaign the week before a holiday or special day and drive targeted traffic to your website. It just takes a few minutes to set up a campaign and to set your budget. So why not start now?
author: Brick Marketing
publisher: Pay Per Click Journal

The One Piece Of Social Content That Always Grabs Their Attention
Wednesday, May 7, 2008, 12:19:51 GMT by Brick Marketing
Whether you are blogging or building a web site their is one piece of social content that will always grab a visitors attention and that is a graphic, picture of photo. Many people are visual and while the written word can send a message, a picture, as they say, can tell a thousand stories. Humans are strange creatures. When it comes to pictures, it needs to be funny, cute, dangerous or just plain stupid - and I mean that in the nicest way.
author: Brick Marketing
publisher: Social Marketing Journal

Blogging Income: How To Double Your Adsense Income
Wednesday, May 7, 2008, 10:49:06 GMT by Brick Marketing
I could also have written how to prevent halving your blogging income through Adsense. The income you receive for each click is based in part on your click through rate or CTR. As you work to increase your traffic, you need to carefully watch that your CTR doesn't start to fall. Many bloggers use traffic generating solutions which, while great for generating traffic, usually deliver poor CTR results. Examples of poor CTR traffic include StumbleUpon, Entre Card,
author: Brick Marketing
publisher: Blog Marketing Journal

Press Release Writing: Letting Go of Your Concerns
Wednesday, May 7, 2008, 00:42:12 GMT by Brick Marketing
When it comes to press release writing, a number of business owners are going to be looking at the big picture, the goals that they have for the press release. There will be concerns about whether or not the press release that you write is going to get results, whether someone in the media will run with the story or whether bloggers will come to you asking about the products or services you have because they want to do a review.
author: Brick Marketing
publisher: Online Publicity Journal

The Importance of Writing Keyword-Optimized Ads
Tuesday, May 6, 2008, 16:09:58 GMT by Brick Marketing
)Source( For example, people searching with terms like "prom dress" usually want to be able to browse a variety of styles and colors, and may not click on an ad that promotes a "red floor-length strapless prom dress." I don't agree with that statement at all. Most searchers in 2008 still don't know how to conduct a search properly. But I do agree with the principle that this statement is being used to back up.
author: Brick Marketing
publisher: Pay Per Click Journal

Promote Your Products Using Polished Podcasting Techniques
Tuesday, May 6, 2008, 12:31:53 GMT by Brick Marketing
Podcasting has become as popular as blogging possibly due to the fact you can download and listen to the content at a more convenient time. If it is going to be played back through an MP3 player and headphones, the sound quality needs to be spot on. It really isn't that difficult to produce quality podcasts in minutes. Your first requirement is a decent microphone. Quality podcasting relies on a quality recording.
author: Brick Marketing
publisher: Social Marketing Journal

What Are The Benefits Of Blog SEO?
Tuesday, May 6, 2008, 11:16:31 GMT by Brick Marketing
For many businesses, having a blog is an integral part of their marketing strategies. Blog SEO is similar to website SEO where the aim is to get to the top of the search engine results pages. To achieve this, a company that specializes in blog SEO can provide services that will further the commercial goals of your business. This achieved in a number of ways. Metrics and statistics are a cornerstone in blog SEO, however, the most important metric of all, and the most honest,
author: Brick Marketing
publisher: Blog Marketing Journal

Press Release Writing: Enticing Your Readers
Monday, May 5, 2008, 21:30:51 GMT by Brick Marketing
When it comes to press release writing, you want to be sure that you're able to draw in your readers. Whether you are making an effort to catch the eye of an editor or you're looking into letting ezine publishers know that you've got a product that their readers are going to want to know about, your top priority is getting their attention. Likewise,
author: Brick Marketing
publisher: Online Publicity Journal

What Will A Google-Yahoo! Partnership Mean?
Monday, May 5, 2008, 17:01:38 GMT by Brick Marketing
Now that Microsoft has withdrawn its offer to purchase Yahoo!, the No. 2 search engine has started looking for other opportunities, one of which is to run Google AdSense ads on its network of websites. If that happens, what would that mean for Google AdWords advertisers? First, it would mean that Yahoo! Search Marketing is bowing gracefully out of the PPC advertising market and that would leave a large number of advertisers in that network out in the cold.
author: Brick Marketing
publisher: Pay Per Click Journal

Auto Update Blog Plugin
Monday, May 5, 2008, 13:10:37 GMT by Brick Marketing
Have you updated to WordPress 2.5.1 yet. Are you a little nervous about going through the update process. Worry no more. Keith Dsouza has written a post on a blog plugin called WordPress Automatic Upgrade plugin. As the name implies, this blog plugin will upgrade your WordPress installation to latest version almost automatically. I say almost as you do need to click through some of the processes. However it is as auto as you are ever going to get.
author: Brick Marketing
publisher: Blog Marketing Journal

Social Content Turnoffs - Or What Never Goes Viral
Monday, May 5, 2008, 12:53:44 GMT by Brick Marketing
I will preface this by saying that one size doesn't fit all and sometimes, by a fluke of good fortune, terrible social content does go viral, occasionally as a case of how not to do something. There are many articles written on how to produce social content to get your site noticed. There are not as many that tell you what can get your content totally canned - the social content turnoffs.
author: Brick Marketing
publisher: Social Marketing Journal

Pre-Campaign Analysis: Before Your Launch Your PPC Ads
Sunday, May 4, 2008, 20:01:11 GMT by Brick Marketing
What kind of analysis is necessary before you start your pay per click campaign? It's a good question and there is an answer, though I'm sure that every PPC advertiser does his own analysis a little differently. But we probably all agree on what kinds of analyses are necessary prior to the launch of your campaign.
author: Brick Marketing
publisher: Pay Per Click Journal

Social Marketing Is Built On Trust
Sunday, May 4, 2008, 11:07:45 GMT by Brick Marketing
Social and viral marketing is a trust issue - not a trust in you - more a trust between friends. It just needs the seeds. For any issue to become viral, the word needs to be spread, and that is done through trust, or at least perceived trust. Social sites are everywhere and on many of these sites, your online friends are also your offline line friends, relatives or acquaintances. You may have five of these friends who each have another five friends.
author: Brick Marketing
publisher: Social Marketing Journal

Blog SEO: Why?
Sunday, May 4, 2008, 10:52:12 GMT by Brick Marketing
Why do we go to great lengths to undertake blog SEO programs? That sounds like a silly question. We all know that the only way to get a decent placement in the search engine results is by telling the search engine all about us. So what exactly are you telling the search engines about your blog and what should you be telling them? The term keyword is bandied about alot and yet it is only a descriptor. Search engines want to know more than just a list of keywords.
author: Brick Marketing
publisher: Blog Marketing Journal

Do Your PPC Ads Compliment Your Social Marketing?
Saturday, May 3, 2008, 16:01:07 GMT by Brick Marketing
Internet marketing has branched off into a wide variety of specialties. Among them are PPC, social media marketing, search marketing, SEO, display )banner( advertising, video marketing, article marketing, viral marketing, etc. etc. But do these marketing efforts have anything to do with each other? Can you use them to compliment each other? Absolutely. In fact, that's precisely what you should be doing.
author: Brick Marketing
publisher: Pay Per Click Journal

Blog Content: Inhouse Or Outsourced
Saturday, May 3, 2008, 13:12:06 GMT by Brick Marketing
Outsourcing your blog content has become popular particularly with web site owners who are also running a bricks and mortar business. Having the time to write interesting and informative content that is also search engine optimized can take time, and business owners often don't have that time. When trying to find a blog content provider there are several things you should look for.
author: Brick Marketing
publisher: Blog Marketing Journal

Facebook Stats Make For Interesting Analysis
Saturday, May 3, 2008, 12:09:04 GMT by Brick Marketing
I am not a stats person, however some stats stand out and should be taken into account when planning any campaign. The Stats from the Facebook stats page do make for some interesting reading. So here is a did you know? Did You Know?
author: Brick Marketing
publisher: Social Marketing Journal

The Online Buzz
Saturday, May 3, 2008, 03:39:59 GMT by Brick Marketing
Creating an online buzz isn't much different then starting a buzz in your neighborhood by feeding information to the most gossipy resident. It takes a bit of patience, humor and timing to find the right mix, but it can be done. Ty Braswell, of iMedia Strategy, believes four key elements are needed to create online buzz: Paid Online Advertising : A clever, targeted and integrated online media plan. Content Bartered Advertising : Exclusive,
author: Brick Marketing
publisher: Online Publicity Journal

Getting Real Value Out Of LinkedIn
Friday, May 2, 2008, 13:12:04 GMT by Brick Marketing
Jason Alba wrote an interesting post on "I'm On LinkedIn - Now What???" regarding his approach to ' friend' request on LinkedIn . I am not sure how ethical his approach is although I can see where he is coming from and why. There are many social sites around and from the moment you join you start to receive 'friend' requests. It is a little like a pyramid scheme. You join and add a couple of individuals to your 'friends' list.
author: Brick Marketing
publisher: Social Marketing Journal

Are Blog Directories Worth The Pain?
Friday, May 2, 2008, 12:39:53 GMT by Brick Marketing
I say pain as sometimes it can be very tedious and even frustrating getting your blog listed into many of the blog directories. One of my biggest frustrations is trying to find a category that is suited to the blog I want listed - and every directory seems to have a different set of categories. However, are they worth the effort? Most directory sites seem to have taken a little dip in the rankings of late,
author: Brick Marketing
publisher: Blog Marketing Journal

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