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Author: Brick Marketing


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Are Blog Networks For You?
Sunday, June 15, 2008, 15:58:32 GMT by Brick Marketing
For some bloggers, getting traffic can be difficult particulalry when they first start up. For some, blog networks offer a flow of traffic that helps to kick-start their blogging life. Blog networks have several advantages and disadvantages. The main idea of a blog network is that, once you sign up, for every blog you visit you will receive credits which are used to bring visitors to you. The general pattern is one return visitor for every two blogs that you visit.
author: Brick Marketing
publisher: Blog Marketing Journal

Google Offers Online Marketing Boot Camp
Sunday, June 15, 2008, 10:47:34 GMT by Brick Marketing
If you have nothing to do June 17-20 and you live near Burlington, Vermont, or have $2,200 + expenses to spend, then you might be interested in the Online Marketing Boot Camp . I get no commission from this if you sign up, but it looks like it could be a good training session. Since the event is sponsored by Google the bulk of the training will center around Google Analytics and Google AdWords. That's good because there is a lot to learn with just those two tools.
author: Brick Marketing
publisher: Pay Per Click Journal

Attracting Media Attention: Making Sure That Your Stories Get Noticed
Sunday, June 15, 2008, 01:15:38 GMT by Brick Marketing
One of the best reasons to launch any public relations campaign - and to send out press releases to promote your business, products, services or events - is to make sure that you are getting favorable media attention. Of course, there are going to be some key elements that go into attracting media attention. When you want to be sure that your stories get noticed and attract the media attention that you're looking for,
author: Brick Marketing
publisher: Online Publicity Journal

YouTube On Your TV
Saturday, June 14, 2008, 14:57:12 GMT by Brick Marketing
YouTube offers provides an opportunity for businesses to upload videos on a wide range of subject matter. Now that YouTube is becoming available on many TV sets the opportunity exists to get your message out onto a much bigger screen and to a much wider audience. Video's in the 'how to' format may become popular and what better way is there to promote your brand and your expertise, all virtually at no cost. The only cost would be the production of the short videos.
author: Brick Marketing
publisher: Social Marketing Journal

Google AdWords' Website Optimizer Will Work With CMS
Saturday, June 14, 2008, 13:49:16 GMT by Brick Marketing
Google AdWords has announced that its website optimizer will work with some CMS platforms. That's good news, but your CMS has to be a technology partner with Google Adwords or it won't work. The website optimizer is a good tool for any website, CMS or not. It allows you to test your content and find out what your visitors really want. You can get direct feedback from your website visitors,
author: Brick Marketing
publisher: Pay Per Click Journal

5 Ways To Put Your RSS Feed To Work
Saturday, June 14, 2008, 13:07:24 GMT by Brick Marketing
Most blogs include an RSS feed for their readers, however there is more to your RSS than relaying your latest post. Your RSS feed or email has some valuable blank real estate around your posts that could be put to work to enhance your blog. Blogging Income :  With prime real estate going to waste it makes sense to increase your blogging income where ever possible. You can either sell advertising space or sign up for Feedburner's Adsense ads.
author: Brick Marketing
publisher: Blog Marketing Journal

Is Your Social Networking A Waste Of Time?
Friday, June 13, 2008, 23:17:24 GMT by Brick Marketing
Social networking, or just plain socializing, has become the 'in' thing with thousands flocking to Twitter or Plurk each day. Facebook and Myspace continue to grow along with hundreds of other similar sites. One comment I hear on many of these sites goes along the lines of, "I had better stop wasting my time here and get back to work". You must wonder what their employers would think if they new how much time was spent on these activities.
author: Brick Marketing
publisher: Social Marketing Journal

Blogging Tip: Is Your Blog Secure?
Friday, June 13, 2008, 22:26:58 GMT by Brick Marketing
One of the problems that some blogs face, particularly if they are popular or in a very competitive niche, is that of security. This blogging tip looks at what you can do to tighten up your security. Most security issues revolve around two areas. The first is the software itself, for most bloggers that is WordPress. Over the years WordPress has had numerous security issues which have resulted in regular updates to the software.
author: Brick Marketing
publisher: Blog Marketing Journal

Press Release Distribution: The Importance of Doing Your Own Marketing
Friday, June 13, 2008, 20:04:01 GMT by Brick Marketing
When it comes to press release distribution, there is always a lot of talk about making sure that you hit the major online press release distribution outlets like PRWeb. There is also going to be a lot of talk about making sure that your press release distribution plan includes getting your press release out to your local media - whether by fax, email, postal mail or their preferred method. However,
author: Brick Marketing
publisher: Online Publicity Journal

How To Compare ROI Between Search Engines
Friday, June 13, 2008, 13:01:57 GMT by Brick Marketing
)Source( On average, 4% of clickthroughs* from a search engine results page lead to conversions â€" that's about 1 in every 25 clicks. This differs by search engine, and rises to 7.5% on Live Search; in other words, 1 in every 13 click throughs goes through to a conversion. In fact, when we look at clickthroughs from Live Search to retail sites, that rises to 1 in every 5 clickthroughs going through to a conversion,
author: Brick Marketing
publisher: Pay Per Click Journal

Press Release Writing: Making Sure Your Press Releases Are Newsworthy
Friday, June 13, 2008, 00:32:12 GMT by Brick Marketing
When you're looking at press release writing as a chance to build relationships with both members of the traditional media as well as those who are a part of the online media, it is absolutely essential that you focus on events that are newsworthy: )source( I've seen many articles and posts online that advise that you send out a press release for every little thing that might possibly be news for your business.
author: Brick Marketing
publisher: Online Publicity Journal

Top Ten Social Networking Sites
Thursday, June 12, 2008, 15:20:32 GMT by Brick Marketing
The Friday Traffic Report has an interesting post on what are the Top 10 Social Sites By Alexa Rankings . Alexa is not the most reliable of ranking services although in this case, they may be fairly close. Social networkers appear to use the Alexa Toolbar in greater numbers than non social networkers. What is probably more remarkable are the sites that are missing from the list.
author: Brick Marketing
publisher: Social Marketing Journal

Blog Design And Category SEO Killers
Thursday, June 12, 2008, 14:48:05 GMT by Brick Marketing
How many categories do you have in your blog design? Too many I bet! Sometime we give our readers too many choices and our selves to much in the way of hard work - at the same time we could be damaging our blogs SEO. Categories can be a great way to file information. However there are times when people simply overdo it. I have come across sites that 30 plus categories with every post being tagged into three, four or more of those categories.
author: Brick Marketing
publisher: Blog Marketing Journal

Your Checklist For PPC Ad Optimization
Thursday, June 12, 2008, 13:47:51 GMT by Brick Marketing
Here's a good list of PPC ad optimization tactics. It won't work just for adCenter either. You can use it for Google AdWords or for Yahoo! Search Marketing. Here are some highlights: Always test multiple ads If you have a low CTR, repeat your ads with a higher CTR and remove the poor performers Be sure to use negative keywords If you have a high CPC and low ROI then lower your bids Do you get low traffic from your ads?
author: Brick Marketing
publisher: Pay Per Click Journal

Using Social Networking To Create A Win Win
Thursday, June 12, 2008, 03:49:17 GMT by Brick Marketing
Social networking has been going crazy over the last two or so years and the main emphasis has been on either providing value for others or self promotion. There are few who can really use these sites to create win win situations. We all know the win win scenario - you gain something and I gain something. Every bodies happy. With social networking, the idea is to engage with others to gain a network of people who are all interested in similar ideas or products.
author: Brick Marketing
publisher: Social Marketing Journal

Promoting Affiliates For Blogging Income
Thursday, June 12, 2008, 01:18:59 GMT by Brick Marketing
Affiliate promotion has been a popular form of blogging income for many years. For some the income from affiliates seem to run into thousands each month, for others, they are lucky to make cents. What then is the key to making a blogging income through affiliates? Affiliate income can come in two different streams. The first and most common is through the promotion of products on behalf of another organization.
author: Brick Marketing
publisher: Blog Marketing Journal

5 Ways to Benefit with Press Release Distribution
Wednesday, June 11, 2008, 15:18:52 GMT by Brick Marketing
When your company takes advantage of press release writing and distribution, you'll find that there are a number of benefits that are just waiting to be discovered. After all, by distributing press releases, you'll find that you don't just get the story out there, but you get other people telling it as well. Specifically, though,
author: Brick Marketing
publisher: Online Publicity Journal

MSN adCenter's Language And Market Settings
Wednesday, June 11, 2008, 14:49:52 GMT by Brick Marketing
Did you know you can select a language and market for MSN adCenter so that you can ensure your PPC ads are distributed to the right target base? This is different than geo-targeting your ads, which you do when you write your ad copy. When you select the right language and market in the user interface part of MSN adCenter, you are telling adCenter to run your ads on a particular language-based search engine. For instance, if you want to run ads in Canada,
author: Brick Marketing
publisher: Pay Per Click Journal

Attracting Media Attention: Why to Put Your Press Releases Online
Wednesday, June 11, 2008, 01:43:58 GMT by Brick Marketing
When you're looking for the chance to attract media attention to the events, products, services and news that your company has to offer, it's not only important to send out press releases to members of the conventional media. When you want to be sure that you are attracting media attention to your news, you're going to find that it is essential to get your press releases online.
author: Brick Marketing
publisher: Online Publicity Journal

MSN adCenter's 'Compare With' Feature
Tuesday, June 10, 2008, 12:28:01 GMT by Brick Marketing
Microsoft adCenter's "Compare With" feature is a useful benefit. If you want to compare two periods of time and your paid advertising stats for those two periods then you can use this feature to help you see which period of time is benefiting you the most. Let's say you want to figure out how your promotional campaign is going. If you want to measure which week is producing the most revenue, costing the most money, etc.
author: Brick Marketing
publisher: Pay Per Click Journal

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