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Author: Brick Marketing


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Blogging Tips: What Came First, The Title Or The Post
Sunday, September 14, 2008, 14:07:00 GMT by Brick Marketing
Do you ever get stuck wondering what to write and where to start. What is your method? Do you start with a title and try and write to it? I find this to be one of the biggest sticking points. Trying to find a title and then writing content to match the title. A more sensible approach is to find a theme for your post. Once you have established what you want to write about - go ahead and write it. You will find, as you start writing, numerous titles coming to mind.
author: Brick Marketing
publisher: Blog Marketing Journal

Landing Page Design: What Elements Drive Conversions?
Sunday, September 14, 2008, 12:17:21 GMT by Brick Marketing
When it comes to designing your landing page, are you aware of the elements that drive conversions? Do you know what closes sales and what doesn't? If not then you might want to hold off on designing your landing page until you figure out what does drive conversions. No sense throwing money away experimenting when you aren't sure how it works.
author: Brick Marketing
publisher: Pay Per Click Journal

Video Marketing Set To Take Off On Myspace
Saturday, September 13, 2008, 15:18:23 GMT by Brick Marketing
You can do it on Youtube, you can even do it on Facebook, now you can do it on Myspace. One of the downsides to Myspace has been the video sections. Sure, you could load up videos, but you couldn't record direct. Now you can. Myspace have finally joined their competitors in allowing users to save videos recorded 'live' from their web cams. It is strange it has taken so long for Myspace to incorporate the feature. However, with the advent of Myspace Music,
author: Brick Marketing
publisher: Social Marketing Journal

Blog Metrics - Don't Go For Overkill
Saturday, September 13, 2008, 14:44:14 GMT by Brick Marketing
There are blog metrics toolsthat do a reasonable job of collecting and displaying all sorts of data related to your blog and your visitors. There are two mistakes that most bloggers, particularly new bloggers, make. The first mistake that many bloggers make relates to the number of metrics tools they use. You really only need a small number particularly if you use Google Analytics. If you also have a host based tool such as AW Stats then you are halfway there.
author: Brick Marketing
publisher: Blog Marketing Journal

Is Your PPC Campaign Integrative?
Saturday, September 13, 2008, 09:50:03 GMT by Brick Marketing
When you set up new PPC campaigns, do you integrate them into your current marketing programs or are they set up as stand alone campaigns? You might try being more integrative with your approach and see if you get better results. When you integrate your PPC campaigns into your current marketing scheme, you are saying that what you already do is successful enough to benefit from an add-on. If it isn't successful and beneficial enough then why are you doing it?
author: Brick Marketing
publisher: Pay Per Click Journal

Myspace Music To Become The Next Advertising Magnet
Saturday, September 13, 2008, 00:13:08 GMT by Brick Marketing
Myspace Music is set to open its doors sometime this month, soon apparently, and given the features it will quickly become a magnet for advertisers. The site will offer the entire catalogs of Universal, SonyBMG, and Warner Music; that's around 77% of the entire US music market. Myspace Music will make all the music they have in catalog available free to listen, so long as you don't mind the ads. With free jukebox like that,
author: Brick Marketing
publisher: Social Marketing Journal

Let Your Blog And Website Services Provider Do The Work For You
Friday, September 12, 2008, 23:40:26 GMT by Brick Marketing
There is an increasing trend in business to install a blog and get a blog and website services provider to run if for them. It makes sense, at least up to a certain point. If your running a business either offline or online, a blog can make a lot of sense. It is a great way to communicate with your customers, provide information in an easy bite size format, and to deliver new customers to your door )or website(. Running a business takes time and focus.
author: Brick Marketing
publisher: Blog Marketing Journal

How To Track Conversions And Traffic
Friday, September 12, 2008, 13:16:47 GMT by Brick Marketing
If you expect to succeed at pay per click advertising then you have to track user activity on your website. That means understanding how much traffic you get on a daily basis, where your traffic is coming from, what links your traffic clicks on, and how many people actually make a purchase. You will probably be interested in knowing how many people start the sales process and abandon it before they are done.
author: Brick Marketing
publisher: Pay Per Click Journal

Is Your Web Design Ready To Socialize?
Friday, September 12, 2008, 01:34:34 GMT by Brick Marketing
Blogs tend to have it easy when it comes to socializing. They have a comments area where visitors can add their words of wisdom; bloggers can reply; and the whole gets to see the interaction. Web pages, on the other hand, don't have it so easy - at least that is what most website owners think. A sites web design can include social interaction options. These may be a simple email communication with the most pertinent being published on the site. The more comments published,
author: Brick Marketing
publisher: Social Marketing Journal

Who Do You Want Your Audience To Be?
Thursday, September 11, 2008, 14:27:03 GMT by Brick Marketing
Do you have a firm idea of who you want your audience to be, or are you happy to accept anyone - desperate even? There are many blogs that appear to be in that situation. If your blog is a business blog then you don't want just any audience, you should be targeting an audience that will act in line with your business goals. With that in mind, to advise you to provide content for your audience could be poor advice. In reality,
author: Brick Marketing
publisher: Blog Marketing Journal

Import Bulk Ads Into Microsoft adCenter
Thursday, September 11, 2008, 13:13:14 GMT by Brick Marketing
Did you know you can import more than one ad at a time into MSN adCenter? It's absolutely true, and I'll walk you through the step-by-step process in just a few easy-to-follow steps: Log in to your Microsoft adCenter account Click on the Campaigns tab Pick an advertising campaign that you want to upload your ads to. You can currently only upload ads to one PPC campaign so if your ads are for different campaigns then you'll have to upload them one at a time. Next,
author: Brick Marketing
publisher: Pay Per Click Journal

Have You Researched Squidoo For Social Marketing?
Thursday, September 11, 2008, 02:44:43 GMT by Brick Marketing
If you haven't visited Squidoo or researched them then your first observation may be that it is one large magazine, or catalog. One area that many smart people are using Squidoo for is social marketing. Squidoo is a strange site. It's a little bit Facebook, a little bit Myspace and perhaps a little bit Hub Pages. Anyone can create a page )called a lens( on Squidoo and it can be on any topic you like.
author: Brick Marketing
publisher: Social Marketing Journal

Are Meta Tags Important For PPC?
Wednesday, September 10, 2008, 15:29:33 GMT by Brick Marketing
If you are doing any PPC advertising you will need to give some thought to your meta tags. Your ads, of course, don't need them, but you will use them for your landing pages. I've seen landing pages without meta tags, but I think landing pages with carefully crafted meta tags do much better.
author: Brick Marketing
publisher: Pay Per Click Journal

Your Flash Site Doesn't Rank - Use Some Blog SEO
Wednesday, September 10, 2008, 14:26:50 GMT by Brick Marketing
Although Google can now crawl many of the components of a flash site, they along with the other search engines still have trouble with them. If your in that situation, get yourself a blog and work your blog SEO as tight as possible. Having said get a blog, make sure you place it in the best possible place,  a subfolder. Avoid differetn IP addresses or sub domains, run your blog from a sub folder off your domain. As the blogs SEO starts to take effect,
author: Brick Marketing
publisher: Blog Marketing Journal

Do You Know Who Myspace Targets?
Wednesday, September 10, 2008, 00:47:10 GMT by Brick Marketing
The most important component of any marketing campaign, social marketing included, is the research and planning that is done prior to starting. Your whole campaign relies on collecting the right information, putting it into the correct perspective, and formatting plans based on how you interpret that information. One piece of information that is vital is to know and understand the market and reach of your proposed social marketing vehicle.
author: Brick Marketing
publisher: Social Marketing Journal

Will Blogs Get A Yahoo! Boost?
Tuesday, September 9, 2008, 15:21:20 GMT by Brick Marketing
Google has long had a special blog search feature; they have also had a link in the Google News search that allowed searchers to see results from blogs with articles on the news item searched for. It appears now that Yahoo! will also add a similar feature. Whilst it has not been released yet, Yahoo! News is planning a 'Most Blogged' section where you can see blogs that have articles or posts on the news item. This is good news for bloggers who like to report on the news.
author: Brick Marketing
publisher: Blog Marketing Journal

Should You Bid On Your Competitors' Brand?
Tuesday, September 9, 2008, 15:09:49 GMT by Brick Marketing
Pay per click advertising is keyword-based advertising. Your ad content is based on a carefully selected campaign made up of the best keywords for your business. Do those keywords entail your competitors' brand names? This has become a controversial practice in PPC. Your competition has worked hard to build a brand )as you have(. Then along comes someone who outbids them on their brand name as keyword and threatens to take their business away. How would you feel?
author: Brick Marketing
publisher: Pay Per Click Journal

Is Your Business Missing Out On Social Marketing Benefits?
Tuesday, September 9, 2008, 01:26:39 GMT by Brick Marketing
Three unrelated articles on WebProNews caught my attention today. Whilst unrelated, together they send a clear message, particularly to those who are in business. The first article discussed the current aversion to social media and social marketing by a majority of business owners, a point I will return to shortly. The other two articles may need to be taken with more than passing attention, not because of the content contained, but the ramifications.
author: Brick Marketing
publisher: Social Marketing Journal

Does Your Blog Content Engage The Reader
Tuesday, September 9, 2008, 00:15:11 GMT by Brick Marketing
Blog content seems to fit into three modes; a post that is keyword stuffed for the search engines, a post for the sake of a post, and a post that is informative and engaging; it is the later that is the hardest to write. Informative posts are not that difficult to write, making them engaging is the tough part. One of the easiest ways to learn how to write engaging blog content is by watching other writers.
author: Brick Marketing
publisher: Blog Marketing Journal

Online Publicity: How To Use Industry News Magazines
Monday, September 8, 2008, 20:36:06 GMT by Brick Marketing
Just about every industry now has online magazines that can be used for publicity. I've seen them for real estate, technology, music, search engine optimization services, construction, insurance, and a host of other industries as well. These magazines often act as industry trade journals and serve the same purpose that off line trade journals serve. They can be used in much the same way.
author: Brick Marketing
publisher: Online Publicity Journal

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