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Imagine2011: The Marketing Leadership Summit
What is marketing leadership in a transparent and interconnected digital world? Who are the consumers of tomorrow? How will technology enable and change us? How do we, the global advertising community, transform? To address these questions and ignite dialogue on the most pressing challenges and most brilliant creativity in marketing and technology, were hosting an invite-only event called Imagine: The Marketing Leadership Summit from March 29-31 at our campus in Redmond,
author: Carolyn Everson - MSFT
publisher: adCenter Analytics
New Microsoft Advertising Leaders - Delivering What Clients Want
Celebrating a new year and my six month anniversary at Microsoft, I turn the corner feeling incredibly energized by the industry we call home. Since joining Microsoft Advertising, I have listened to your feedbackas a matter of fact, I have met with over 200 clients; every major agency holding company and their leadership on virtually every continent. I have taken note of your concerns, our clients and agencies,
author: Carolyn Everson - MSFT
publisher: adCenter Analytics
Microsoft Advertising Gives Advertisers Freedom to Tell Stories
I spent today in New York City with Jennifer Creegan, our senior director of brand advertising, meeting with industry influencers and press to talk about the new year ahead, including our priorities and my new team as outlined in my post earlier today. Were energized about all that is possible and the unique advertising options we can offer.
author: Carolyn Everson - MSFT
publisher: Microsoft Advertising Community
New Microsoft Advertising Leaders - Delivering What Clients Want
Celebrating a new year and my six month anniversary at Microsoft, I turn the corner feeling incredibly energized by the industry we call home. Since joining Microsoft Advertising, I have listened to your feedbackas a matter of fact, I have met with over 200 clients; every major agency holding company and their leadership on virtually every continent. I have took note of your concerns, our clients and agencies,
author: Carolyn Everson - MSFT
publisher: Microsoft Advertising Community
Finding Audiences - Wrap Up from the Monaco Media Forum
Last week, I had the pleasure of participating on a panel at the Monaco Media Forum in Monte Carlo called "Audience Factories: Where's the money? Along with moderator Brian Morrissey, Digital Editor of AdWeek, I joined the panel with Kate Burns, AOLs Head of Ad Sales in Europe; Curt Hecht, President of the VivaKi Nerve Center; Dev Patel, VP of Advertiser & Publisher Solutions at Yahoo! Brian summed up the discussion nicely saying,
author: Carolyn Everson - MSFT
publisher: Microsoft Advertising Community
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